Advertising Age - Special Report: Cannes 2008 http://adage.com/rss-feed.php?section_id=614 en-us 120 Advertising Age - Special Report: Cannes 2008 http://adage.com/rss-feed.php?section_id=614 http://adage.com/img/adage-logo-sm.gif Epoch Loses Lion Over Racy Penney Ad Controversy http://adage.com/cannes08/article.php?article_id=128051 NEW YORK (AdAge.com) -- The commotion over a lascivious fake ad created for JC Penney has cost the makers of the work the esteemed Bronze Lion it won in the film category in Cannes last week.]]> http://adage.com/cannes08/article.php?article_id=128051 Thu, 26 Jun 2008 17:52:12 -0400 rparekh@adage.com(Rupal Parekh) HBO 'Voyeur' Collaborator Calls Cannes Prizes Unfair http://adage.com/cannes08/article.php?article_id=127988
NEW YORK (AdAge.com) -- Last week in Cannes, BBDO's campaign for HBO brought home the Omnicom Group-owned agency and its creative chief, David Lubars, a lot of hardware. Now "Voyeur" is offering a tense look inside the often uncomfortable relationships between ad agencies and digital specialists when it comes to the question of who takes credit for award-winning work.]]>
http://adage.com/cannes08/article.php?article_id=127988 Wed, 25 Jun 2008 12:11:30 -0400 rparekh@adage.com(Rupal Parekh)
Cannes Begins to Wind Down, but the Drinks Keep Flowing http://adage.com/cannes08/article.php?article_id=127936
CANNES (AdAge.com) -- As judges at the Cannes ad festival Friday debated the film and titanium and integrated Grand Prix, others enjoyed sunsets by the pool, dancing at clubs and enjoy being young and having fun in the South of France. Ad Age photographer Sam Faulkner was there to document the goings-on.]]>
http://adage.com/cannes08/article.php?article_id=127936 Sun, 22 Jun 2008 14:45:35 -0400
It's a Tie: 'Halo,' 'Gorilla' Win Film Grand Prix http://adage.com/cannes08/article.php?article_id=127928
CANNES (AdAge.com) -- Old screens merged with new in the Cannes International Advertising Festival's Film category, with a first dual Grand Prix between Cadbury's "Gorilla" TV commercial and Microsoft's "Halo 3" web film campaign.]]>
http://adage.com/cannes08/article.php?article_id=127928 Sat, 21 Jun 2008 15:00:00 -0400 nparish@creativity-online.com(Nick Parish)
Uniqlo, 'Halo' Take Top Titanium and Integrated Honors http://adage.com/cannes08/article.php?article_id=127930
CANNES (AdAge.com) -- A flashy widget and a wildly imaginative campaign built around a gorgeous film took top honors in the titanium and integrated category at the Cannes International Advertising Festival today.]]>
http://adage.com/cannes08/article.php?article_id=127930 Sat, 21 Jun 2008 15:00:00 -0400 mcreamer@adage.com(Matthew Creamer)
Cannes Topic du Jour: Google-Yahoo 'Love Affair' http://adage.com/cannes08/article.php?article_id=127921 CANNES (AdAge.com) -- At a seminar during the Cannes Lions International Advertising Festival on Friday, the big topic was the latest love affair to roil adland: the recently announced search hook-up between Google and Yahoo. WPP Group CEO Martin Sorrell, who moderated the "Cannes Debate" seminar, opened it up by asking panelists from both companies what's with their "new love affair."]]> http://adage.com/cannes08/article.php?article_id=127921 Fri, 20 Jun 2008 16:28:46 -0400 rparekh@adage.com(Rupal Parekh) 'Advertiser of the Year' P&G's 'Scrimp and Splurge' Strategy http://adage.com/cannes08/article.php?article_id=127901
CANNES (AdAge.com) -- You might expect A.G. Lafley's current favorite ad to have something to do with soap. But the chairman-CEO of Procter & Gamble Co., the International Advertising Festival's Advertiser of the Year, instead picked Vespa's "Built for Love" from Dentsu, Toronto. In the ad, a hapless daredevil badly misses a stunt jump in his low-powered scooter but still gets the girl.]]>
http://adage.com/cannes08/article.php?article_id=127901 Fri, 20 Jun 2008 13:00:46 -0400 Jneff@adage.com(Jack Neff)
Big Brands Are Doing More Than Winning Cannes Awards http://adage.com/cannes08/article.php?article_id=127897 When big companies win creative awards, it is good news for the advertising industry, because all these big companies are asking a lot more of their agencies. They are asking for much more creativity, and for deep and thorough integration. They expect our ideas to work effectively across a broad spectrum of communication channels: TV, internet, PR, CRM, special events, retail activation. What is needed is a strong central idea to connect all these different expressions. An idea that serves as a blueprint for the communication plan. An idea that gives a direction to everyone.]]> http://adage.com/cannes08/article.php?article_id=127897 Fri, 20 Jun 2008 12:49:04 -0400 Cannes' Broader Film Category Attracts Innovative Work http://adage.com/cannes08/article.php?article_id=127894
CANNES (AdAge.com) -- For the first time, the Cannes Lions International Advertising Festival this year has opened the film category to all screens, and the film shortlist, published today, includes 33 entries that are neither TV nor cinema commercials.]]>
http://adage.com/cannes08/article.php?article_id=127894 Fri, 20 Jun 2008 12:29:14 -0400 lwentz@adage.com(Laurel Wentz)
From Yacht Parties to Y&R's Party http://adage.com/cannes08/article.php?article_id=127884
CANNES (AdAge.com) -- With no awards presented Thursday night, many of the ad industry revelers in Cannes this week had a chance to kick back during the day and get right back on the party wagon that evening. The drinking might have begun benignly, but as the night wore on, the dance floors filled up, and Ad Age photographer Sam Faulkner was there.]]>
http://adage.com/cannes08/article.php?article_id=127884 Fri, 20 Jun 2008 11:47:30 -0400
The Best Seat in Cannes: $25K Chair for Winners Only http://adage.com/cannes08/article.php?article_id=127888
CANNES (AdAge.com) -- Win a Lion at Cannes this year, and you'll be asked to sit in a chair made out of 300 dolls.]]>
http://adage.com/cannes08/article.php?article_id=127888 Fri, 20 Jun 2008 11:04:17 -0400 lwentz@adage.com(Laurel Wentz)
Bollore Remains in the Driver's Seat (We're Not Talking About Aegis) http://adage.com/cannes08/article.php?article_id=127866
CANNES (AdAge.com) -- Making his annual appearance at the Cannes Lions International Advertising Festival today, Havas Chairman Vincent Bollore said he thinks the French ad network is in good shape to weather the global economic crisis he expects, and he's still interested in acquiring Aegis Group. But his real passion right now, he said, is an electric car his Bollore Group is launching next year.]]>
http://adage.com/cannes08/article.php?article_id=127866 Thu, 19 Jun 2008 15:15:50 -0400 lwentz@adage.com(Laurel Wentz)
Saatchi Remembers Arden, Toasts Fearlessness http://adage.com/cannes08/article.php?article_id=127864
CANNES (AdAge.com) -- Saatchi & Saatchi opened its 18th annual New Directors Showcase with tribute and tribulation. Worldwide Chief Creative Officer Bob Isherwood dedicated the event to the late Paul Arden, the longtime Saatchi creative leader who founded the show in 1991 and passed away in April. Mr. Isherwood called Mr. Arden the epitome of "fearless," this year's theme for the event.]]>
http://adage.com/cannes08/article.php?article_id=127864 Thu, 19 Jun 2008 15:00:00 -0400 adiaz@creativity-online.com(Ann-christine Diaz)
Wednesday at Cannes: Time to Party http://adage.com/cannes08/article.php?article_id=127851
CANNES (AdAge.com) -- Wednesday at Cannes saw presentations for cyber, press and design Lions. But the real fun, as you know, takes place after the ceremonies at the Palais. Ad Age photographer Sam Faulkner has been in the South of France this week snapping away at the after-parties along the Croisette.]]>
http://adage.com/cannes08/article.php?article_id=127851 Thu, 19 Jun 2008 11:25:11 -0400
'Uniqlock' Wins Cyber Grand Prix, and 'Voyeur' Snags More Gold http://adage.com/cannes08/article.php?article_id=127838
CANNES (AdAge.com) -- At the 2008 Cannes cyber awards ceremony, "Uniqlock," for Japanese clothing retailer Uniqlo from Projector Tokyo, capped off its winning run on the awards circuit with a Grand Prix for best website/interactive campaign. Earlier in the season, the site also earned Best of Show at the One Show Interactive and a D&AD Black Pencil.]]>
http://adage.com/cannes08/article.php?article_id=127838 Wed, 18 Jun 2008 15:02:12 -0400 adiaz@creativity-online.com(Ann-christine Diaz)
Coke (Yes, Coke) Wins First Design Grand Prix http://adage.com/cannes08/article.php?article_id=127828
CANNES (AdAge.com) -- Coca-Cola made its mark on Cannes today, capturing the Grand Prix in the ad festival's inaugural design Lions. Coke and design firm Turner Duckworth, London and San Francisco, won the big prize for the brand's refreshed visual identity and packaging.]]>
http://adage.com/cannes08/article.php?article_id=127828 Wed, 18 Jun 2008 15:00:00 -0400 tiezzi@creativity-online.com(Teressa Iezzi)
DDB South Africa Takes Press Grand Prix http://adage.com/cannes08/article.php?article_id=127833
CANNES (AdAge.com) -- DDB South Africa swept up the Grand Prix in the press category at the Cannes International Advertising Festival today for a cheeky campaign for Energizer batteries that jury president Craig Davis declared a powerful piece of work that "jumped off the page."]]>
http://adage.com/cannes08/article.php?article_id=127833 Wed, 18 Jun 2008 15:00:00 -0400 rparekh@adage.com(Rupal Parekh)
Tuesday at Cannes: Awards and Parties http://adage.com/cannes08/article.php?article_id=127823
CANNES, France (AdAge.com) -- Tuesday at the Cannes Lions International Advertising Festival wound down with delegates arriving at the Palais des Festivals for the evening's awards ceremony. But what make Cannes, well, Cannes are the after-parties, and Ad Age photographer Sam Faulkner was there under cover of darkness for these candid snaps.]]>
http://adage.com/cannes08/article.php?article_id=127823 Wed, 18 Jun 2008 10:45:22 -0400
Forsman & Bodenfors Snares Media Grand Prix http://adage.com/cannes08/article.php?article_id=127803
CANNES (AdAge.com) -- Forsman & Bodenfors and the Swedish agency's client, AMF Pension, today grabbed the Grand Prix in the media category at the Cannes Lions International Advertising Festival for an effort that persuaded young social-networking Swedes to see themselves as seniors in need of a pension plan.]]>
http://adage.com/cannes08/article.php?article_id=127803 Tue, 17 Jun 2008 15:00:01 -0400 lwentz@adage.com(Laurel Wentz)
BBDO, New York, Wins Outdoor Grand Prix for 'Voyeur' http://adage.com/cannes08/article.php?article_id=127794
CANNES (AdAge.com) -- One of the year's biggest integrated campaigns, BBDO, New York's "Voyeur" project for HBO, picked up its second Grand Prix at the Cannes International Advertising Festival today in the outdoor category. "Voyeur" has now won two Grand Prix in as many days after scooping promotions honors yesterday.]]>
http://adage.com/cannes08/article.php?article_id=127794 Tue, 17 Jun 2008 15:00:00 -0400 nparish@creativity-online.com(Nick Parish)
Photos From Day One at Cannes http://adage.com/cannes08/article.php?article_id=127799
CANNES (AdAge.com) -- Ad Age photographer Sam Faulkner is in the south of France to document the 2008 Cannes Lions International Advertising Festival. In this dispatch of photos, scenes from the Palais des Festivals and Monday night at the Gutter Bar.]]>
http://adage.com/cannes08/article.php?article_id=127799 Tue, 17 Jun 2008 13:37:33 -0400
JWT, Mumbai, Is Cannes' First Big Winner http://adage.com/cannes08/article.php?article_id=127777
CANNES (AdAge.com) -- India won big on the first night of awards at the 2008 Cannes Lions International Advertising Festival, with JWT, Mumbai, taking home this year's Direct Grand Prix for a national campaign that aimed to empower the nation and identify fresh political leadership.]]>
http://adage.com/cannes08/article.php?article_id=127777 Mon, 16 Jun 2008 12:25:20 -0400 rparkeh@adage.com(Rupal Parekh)
Editor Jonah Bloom: What to Expect at Cannes http://adage.com/cannes08/article.php?article_id=127762
NEW YORK (AdAge.com) -- As the advertising industry takes wing to converge on the South of France this week, Ad Age editor Jonah Bloom sits down to talk about the latest trends in and around the Cannes Lions International Advertising Festival. The event, which is the world's largest annual gathering of advertising executives, has gone through a lot of changes in recent years and in many ways serves as a barometer for the global business.]]>
http://adage.com/cannes08/article.php?article_id=127762 Mon, 16 Jun 2008 11:29:53 -0400 hlevins@adage.com(Hoag Levins)
Cannes Can: No Recession on Riviera http://adage.com/cannes08/article.php?article_id=127766 CANNES, France (AdAge.com) -- Skyrocketing gas prices, credit crises, procurement officers: none of these can stop the ad-world extravaganza that is Cannes. This year's festival will be the biggest ever, complete with more entries, more delegates (especially more marketers), more agencies planning beach bashes or lavishly catered parties, and an even bigger presence -- and yacht -- for Microsoft.]]> http://adage.com/cannes08/article.php?article_id=127766 Mon, 16 Jun 2008 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) P&G Has Changed Festival, and Vice Versa http://adage.com/cannes08/article.php?article_id=127773
It's been five years since Procter & Gamble Co. executives first stormed the beaches at Cannes, crashing what had been largely a creatives-only party. Neither the invader nor the invaded will ever be quite the same.]]>
http://adage.com/cannes08/article.php?article_id=127773 Mon, 16 Jun 2008 00:00:00 -0400 jneff@adage.com(Jack Neff)