http://adage.com/rss-feed.php?section_id=621 en-us 120 http://adage.com/rss-feed.php?section_id=621 http://adage.com/img/adage-logo-sm.gif http://adage.com/greenmarketing08/article.php?article_id=127549
Whole Foods, with its commitment to organic products and sustainability, is no simple supermarket where shoppers fill their carts and run.]]> http://adage.com/greenmarketing08/article.php?article_id=127549 Mon, 09 Jun 2008 00:00:00 -0400 eyork@adage.com(Emily Bryson York) http://adage.com/greenmarketing08/article.php?article_id=127538
There's an evolving dance between sustainability and marketing, as chief sustainability officers become as prevalent as chief marketing officers in Fortune 500 companies. Although more marketers are striving to act and look green, their sustainability officers seldom come up from the marketing side. That gap between technical and marketing experts is nothing new, says sustainability consultant Peter Knight, but it must be bridged for companies to effectively communicate their green commitments.]]> http://adage.com/greenmarketing08/article.php?article_id=127538 Mon, 09 Jun 2008 00:00:00 -0400 mfrazier@adage.com(Mya Frazier) http://adage.com/greenmarketing08/article.php?article_id=127546
As marketers recognize the best business practices of sustainability, they more frequently turn to their marketing partners for guidance. These are some agencies coast to coast that are helping fuel the green machine.]]> http://adage.com/greenmarketing08/article.php?article_id=127546 Mon, 09 Jun 2008 00:00:00 -0400 http://adage.com/greenmarketing08/article.php?article_id=127548
Unlike many automakers dabbling in greener product, Honda is already moving on to phase two, with cars such as its FCX Clarity hydrogen-fuel-cell, emission-free sedan.]]> http://adage.com/greenmarketing08/article.php?article_id=127548 Mon, 09 Jun 2008 00:00:00 -0400 jhalliday@adage.com(Jean Halliday) http://adage.com/greenmarketing08/article.php?article_id=127556
Portfolio 21 Investments is one of the leaders in a field that includes more than 170 U.S. mutual funds that base investments on companies demonstrating environmental responsibility.]]> http://adage.com/greenmarketing08/article.php?article_id=127556 Mon, 09 Jun 2008 00:00:00 -0400 http://adage.com/greenmarketing08/article.php?article_id=127558
Some of the best green marketers, it turns out, don't believe in the concept at all. Green Mountain has been 100% greenhouse-gas-neutral since 2004 and claims it's the industry's largest purveyor of fair-trade coffee.]]> http://adage.com/greenmarketing08/article.php?article_id=127558 Mon, 09 Jun 2008 00:00:00 -0400 eyork@adage.com(Emily Bryson York) http://adage.com/greenmarketing08/article.php?article_id=127561
Green-technology leader Hewlett-Packard Co. beat its deadline to recycle 1 billion pounds of electronics by six months in July, so it ramped up its own challenge by immediately setting a new goal to reach 2 billion pounds in just three more years, by 2010.]]> http://adage.com/greenmarketing08/article.php?article_id=127561 Mon, 09 Jun 2008 00:00:00 -0400 bbulik@adage.com(Beth Snyder Bulik) http://adage.com/greenmarketing08/article.php?article_id=127564
Enterprise's first green step was a whopper: a 2006 promise to spend $1 million a year to plant a million trees annually for the next 50 years in tandem with the U.S. Forest Service and the Arbor Day Foundation.]]> http://adage.com/greenmarketing08/article.php?article_id=127564 Mon, 09 Jun 2008 00:00:00 -0400 jhalliday@adage.com(Jean Halliday) http://adage.com/greenmarketing08/article.php?article_id=127554
Finding value in leftover food and recycling hotel wastewater are some of the dozens of conservation and environmentally sustainable practices embedded in the Fairmont business model]]> http://adage.com/greenmarketing08/article.php?article_id=127554 Thu, 05 Jun 2008 15:53:40 -0400