http://adage.com/rss-feed.php?section_id=642 en-us 120 http://adage.com/rss-feed.php?section_id=642 http://adage.com/img/adage-logo-sm.gif http://adage.com/globalnews/article.php?article_id=140666 Bill Bernbach might have introduced the creative duo, but the Latin American arm of the DDB network has evolved that idea for the future by rolling out a new creative cell to all of its agencies.]]> http://adage.com/globalnews/article.php?article_id=140666 Fri, 20 Nov 2009 12:25:14 -0500 valentinavescovi@gmail.com(Valentina Vescovi) http://adage.com/globalnews/article.php?article_id=140652
LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.]]> http://adage.com/globalnews/article.php?article_id=140652 Thu, 19 Nov 2009 15:59:12 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140619
BEIJING (AdAge.com) -- Four of China's top media buyers -- senior execs at Aegis Media, GroupM, OMD and Zenith Media -- filed first-person accounts from today's CCTV auction. Here's what they thought of the premier event in China's media industry.]]> http://adage.com/globalnews/article.php?article_id=140619 Wed, 18 Nov 2009 15:11:50 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=140612
It was the night of nights for the Argentine ad business. Everyone who's anyone was there. Not only to dive into the ocean of mojitos, vodka tonics, champagne and salted shrimp, but to receive what is now one of Argentine advertising's most coveted and least-expected awards.]]> http://adage.com/globalnews/article.php?article_id=140612 Wed, 18 Nov 2009 13:34:01 -0500 patricio.cavalli@gmail.com(Patricio Cavalli) http://adage.com/globalnews/article.php?article_id=140589
This spot from Subaru Canada for the Outback, created by DDB, Toronto, is an appeal to outdoorsy types and paints the Snuggie, the famous "blanket with sleeves," as the antithesis of all things rugged.]]> http://adage.com/globalnews/article.php?article_id=140589 Tue, 17 Nov 2009 15:49:35 -0500 mcreamer@adage.com(Matthew Creamer) http://adage.com/globalnews/article.php?article_id=140554 Newsweek's Russian edition is the latest media outlet to run into censorship in Russia. Some major out-of-home advertising companies have declined to run a new ad campaign for the magazine that pokes fun at Russian political and governmental institutions.]]> http://adage.com/globalnews/article.php?article_id=140554 Mon, 16 Nov 2009 11:56:51 -0500 mcreamer@adage.com(Matthew Creamer) http://adage.com/globalnews/article.php?article_id=140540
NEW YORK (AdAge.com) -- In a new Brazilian twist on the TV game-show format, Volkswagen is the star and contestants drive their old clunkers into the TV studio, hoping to leave the show behind the wheel of a zippy VW Fox.]]> http://adage.com/globalnews/article.php?article_id=140540 Mon, 16 Nov 2009 10:04:03 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/globalnews/article.php?article_id=140544
LONDON (AdAge.com) -- The London ad scene, which has long produced groundbreaking TV commercials that are the envy of New York creatives, is suffering through an identity crisis.]]> http://adage.com/globalnews/article.php?article_id=140544 Mon, 16 Nov 2009 00:00:00 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140548
NEW YORK (AdAge.com) -- Not a lot of ad campaigns target armed guerrillas who live in the jungle. But it's an established strategy in Colombia.]]> http://adage.com/globalnews/article.php?article_id=140548 Mon, 16 Nov 2009 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/globalnews/article.php?article_id=140509 It has never been easy for liquor companies to advertise in India, and so the country's local brands have been taking the surrogate advertising route to make their names visible. Numerous brand extensions -- CDs, mineral water, achievement awards, even an airline and a cricket team -- flaunt the names of liquor brands and companies.]]> http://adage.com/globalnews/article.php?article_id=140509 Thu, 12 Nov 2009 14:15:24 -0500 http://adage.com/globalnews/article.php?article_id=140501
LONDON (AdAge.com) -- Coca-Cola has signed up London buskers to sing its familiar festive jingle "Holidays Are Coming" to a captive audience on the Underground's 3.5 million daily Tube riders.]]> http://adage.com/globalnews/article.php?article_id=140501 Thu, 12 Nov 2009 10:08:44 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140499 LONDON (AdAge.com) -- In an unusual and possibly controversial move for the search giant, Google has teamed up with the Advertising Standards Authority to police marketers' activities on websites in the U.K.]]> http://adage.com/globalnews/article.php?article_id=140499 Thu, 12 Nov 2009 09:54:43 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140449
Renren.com, often dubbed China's Facebook, is re-branding itself as a social-networking site for everyone, not just Chinese college students.]]> http://adage.com/globalnews/article.php?article_id=140449 Wed, 11 Nov 2009 16:37:59 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=140420 TORONTO (MarketingMag.ca) -- Cossette, long the largest Canadian-owned agency network in a sea of multinationals, is set to go private. The network's buyer is American investment firm Mill Road Capital, whose all-cash offer values the company at $125 million, based on 16.7 million outstanding shares.]]> http://adage.com/globalnews/article.php?article_id=140420 Tue, 10 Nov 2009 16:23:20 -0500 http://adage.com/globalnews/article.php?article_id=140406
NEW YORK (AdAge.com) -- In the midst of re-evaluating its roster of creative agencies, pharma giant Bayer has begun a review of media-buying duties in several major markets across the globe, executives familiar with the matter said.]]> http://adage.com/globalnews/article.php?article_id=140406 Mon, 09 Nov 2009 17:42:39 -0500 mbush@adage.com(Michael Bush) http://adage.com/globalnews/article.php?article_id=140378 CHICAGO (AdAge.com) -- Regional ad agencies usually resent being forced to handle out-of-the-way project work while bigger-market shops scoop up all the agency-of-record glory, but a coalition of agencies in Montreal is going to unusual lengths to do just that.]]> http://adage.com/globalnews/article.php?article_id=140378 Mon, 09 Nov 2009 00:00:00 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/globalnews/article.php?article_id=140326
LONDON (AdAge.com) -- The U.K. government is facing international embarrassment over its failure to safeguard British citizens' privacy from behavioral targeting on the internet.]]> http://adage.com/globalnews/article.php?article_id=140326 Thu, 05 Nov 2009 11:54:35 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140325
]]> http://adage.com/globalnews/article.php?article_id=140325 Thu, 05 Nov 2009 11:27:14 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140304
JWT's China CEO, Tom Doctoroff, offers his three "golden rules" marketers must be sensitive to before landing in mainland China.]]> http://adage.com/globalnews/article.php?article_id=140304 Wed, 04 Nov 2009 13:38:35 -0500 http://adage.com/globalnews/article.php?article_id=140159 Canada's Marketing magazine, one of Ad Age's international partners, has unveiled its top ten list of ad agencies for 2009. Honorees include creative, media, digital and experiential shops.]]> http://adage.com/globalnews/article.php?article_id=140159 Tue, 03 Nov 2009 09:39:14 -0500 mcreamer@adage.com(Matthew Creamer) http://adage.com/globalnews/article.php?article_id=140158
NEW YORK (AdAge.com) -- Omnicom Group's OMD has won media planning and buying duties for PepsiCo's drinks business in China, according to executives close to the matter. The account, which also includes digital, is reported to be worth between $150 million to $225 million.]]> http://adage.com/globalnews/article.php?article_id=140158 Mon, 02 Nov 2009 17:56:52 -0500 mbush@adage.com(Michael Bush) http://adage.com/globalnews/article.php?article_id=140131
NANNING, China (AdAge.com) -- Imagine going three days without seeing a McDonald's or a Starbucks. Welcome to Nanning, the capital of Guangxi province, the site of the 16th China International Advertising Festival and, ironically, nearly virgin territory for international advertisers. Nanning residents have little first-hand experience with the retailers and consumer brands that have saturated China's most sophisticated cities.]]> http://adage.com/globalnews/article.php?article_id=140131 Mon, 02 Nov 2009 11:01:21 -0500 http://adage.com/globalnews/article.php?article_id=140095
LONDON (AdAge.com) -- The Tories have been dogged for decades by the memory of Margaret Thatcher, burdened by the image of a party that appeals to older people who live outside of major cities and dislike change. But the current leader, David Cameron, has successfully thrown off this image to present himself as a modern and trustworthy future prime minister. So how have the Tories pulled it off?]]> http://adage.com/globalnews/article.php?article_id=140095 Mon, 02 Nov 2009 00:00:00 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140113
SHANGHAI (AdAge.com) -- Blogging has become a national obsession in China, with over 50 million Chinese regularly contributing to local blog sites. Ad Age China identified 20 blogs that can serve as a great resource for marketers in the country.]]> http://adage.com/globalnews/article.php?article_id=140113 Mon, 02 Nov 2009 00:00:00 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=140088
Earlier this month, the Argentine Chamber of Media Centrals disclosed the results of its "Confidence and future expectations index." The report's headline -- "Optimism in the marketing and advertising industries" -- surprised many.]]> http://adage.com/globalnews/article.php?article_id=140088 Fri, 30 Oct 2009 12:49:57 -0400 patricio.cavalli@gmail.com(Patricio Cavalli) http://adage.com/globalnews/article.php?article_id=140084 The second annual Marketing Week, Canada's answer to Advertising Week in New York, starts Nov. 11 in Toronto and promises two days of discussion and shared strategic thinking on some of the most important issues facing the industry today.]]> http://adage.com/globalnews/article.php?article_id=140084 Fri, 30 Oct 2009 11:21:12 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/globalnews/article.php?article_id=140028
SINGAPORE (AdAge.com) -- Unilever is turning on the cyber charm in Asia with a burst of social-media activities for brands like Pond's, Lux and Comfort. One effort in China, an experiment to use bloggers in a blind test of Pond's Age Miracle moisturizer, will become a regional marketing strategy for the skin-care brand.]]> http://adage.com/globalnews/article.php?article_id=140028 Thu, 29 Oct 2009 11:33:11 -0400 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=140009 There's a new media law in Argentina that's causing trembling among advertisers and agencies. The legislation forbids media companies from owning more than one cable channel or owning both cable and broadcast channels at the same time. The law also establishes that only ads entirely produced in Argentina, or co-produced with foreign funding but using staff that's at least 60% Argentine, will air on open radio and TV.]]> http://adage.com/globalnews/article.php?article_id=140009 Wed, 28 Oct 2009 15:22:36 -0400 http://adage.com/globalnews/article.php?article_id=140003
Australians Google any and everything. They're glued to their Nokias, chuck a chicken on the barbie, indulge with Tim Tams and everyone has the hots for Hugh. Breast cancer has the strongest pull on their heartstrings, while Apple and Wii keep Australians constantly amused. So what does this mean for brands investing Down Under?]]> http://adage.com/globalnews/article.php?article_id=140003 Wed, 28 Oct 2009 11:52:58 -0400 normandym@netvigator.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=139850 A dedicated foundation called Front Foot is an effort to restore the industry's reputation among cynical Brits. The initiative has already secured support and funding from Unilever, Diageo and Barclays. A recent AA survey shows that only 14% of U.K. adults trust advertising]]> http://adage.com/globalnews/article.php?article_id=139850 Thu, 22 Oct 2009 14:57:37 -0400 ehall@adage.com(Emma Hall)