http://adage.com/rss-feed.php?section_id=642 en-us 120 http://adage.com/rss-feed.php?section_id=642 http://adage.com/img/adage-logo-sm.gif http://adage.com/article.php?article_id=142021
BATAVIA, Ohio (AdAge.com) -- Unilever's outspoken and colorful Chief Marketing Officer Simon Clift is leaving the company, a corporate spokeswoman confirmed, saying he plans to "retire within a couple of months" to spend more time with his family in Brazil.]]> http://adage.com/article.php?article_id=142021 Tue, 09 Feb 2010 15:30:50 -0500 jneff@adage.com(Jack Neff) http://adage.com/agencynews/article.php?article_id=142012 LONDON (AdAge.com) -- Havas Worldwide reported full-year 2009 revenue was down 8.1% to $1.99 billion. On a regional basis, Havas said it saw signs of economic recovery in North America, Asia and Latin America but that "the U.K. market is still suffering from the effects of the crisis."]]> http://adage.com/agencynews/article.php?article_id=142012 Tue, 09 Feb 2010 12:49:34 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=141998 LONDON (AdAge.com) -- Mindshare has matched its win of Unilever's $800 million North American media business with a clean sweep of Western Europe. The WPP-owned agency has retained its $1.1 billion media planning and buying business in the U.K., Netherlands, Germany, France, Spain and the Nordics, as well as keeping hold of the business in India and Thailand.]]> http://adage.com/globalnews/article.php?article_id=141998 Tue, 09 Feb 2010 08:07:06 -0500 ehall@adage.com(Emma Hall) http://adage.com/digital/article.php?article_id=141984 CHICAGO (AdAge.com) -- Anheuser-Busch InBev has kept largely mum on its marketing plans for this summer's FIFA World Cup, but it tipped its hand a bit late Friday when agency DDB put out a casting call for an apparent Bud-themed reality show.]]> http://adage.com/digital/article.php?article_id=141984 Mon, 08 Feb 2010 13:28:06 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/agencynews/article.php?article_id=141952
NEW YORK (AdAge.com) -- In addition to the bushels of industry plaudits the agency picks up every year, it looks like Crispin Porter & Bogusky, the flagship agency of Toronto-based holding company MDC Partners, is the front-runner to add another prize to its trophy case: Independent Agency of the Year.]]> http://adage.com/agencynews/article.php?article_id=141952 Fri, 05 Feb 2010 13:37:17 -0500 nparish@adage.com(Nick Parish) http://adage.com/globalnews/article.php?article_id=141916
BUENOS AIRES (AdAge.com) -- Pepsi-Cola's intriguing insight from Latin America that many Spanish speakers can pronounce the brand's name more easily and phonetically without that pesky second "P," has arrived in Spain. In a new commercial-within-a-commercial, hunky Spanish soccer star Fernando Torres gets fed up when the director keeps correcting the way he says "Pesi" on camera.]]> http://adage.com/globalnews/article.php?article_id=141916 Thu, 04 Feb 2010 10:34:14 -0500 http://adage.com/globalnews/article.php?article_id=141906
HONG KONG (AdAgeChina.com) -- Philip Carmichael is orchestrating Haier's efforts to build a global brand in Asia, a key region for the Chinese appliance giant. During a trip to Hong Kong last month to address the Foreign Correspondents' Club, he met with Ad Age China Editor Normandy Madden to talk about the challenges facing Haier as the company grows overseas, and the challenges for an American executive working at a Chinese company.]]> http://adage.com/globalnews/article.php?article_id=141906 Wed, 03 Feb 2010 16:27:13 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=141900
LONDON (AdAge.com) -- A heavily airbrushed poster created for the Conservative Party's election campaign has backfired spectacularly and exposed the party's leader and candidate for prime minister, David Cameron, to public ridicule, playing straight into the hands of the rival Labour Party.]]> http://adage.com/globalnews/article.php?article_id=141900 Wed, 03 Feb 2010 13:35:32 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=141879
As a public service, here's a thoroughly idiosyncratic, non-comprehensive list of the eight most common misunderstandings about China, says Jigsaw's P.T. Black.]]> http://adage.com/globalnews/article.php?article_id=141879 Tue, 02 Feb 2010 16:24:56 -0500 http://adage.com/mediaworks/article.php?article_id=141818
NEW YORK (AdAge.com) -- It's not a recovery yet, particularly for media companies, according to Martin Sorrell, chief executive of WPP, the largest agency holding company in the world. "They're down 10% or 5%, and they're declaring victory," Mr. Sorrell said from Davos, Switzerland.]]> http://adage.com/mediaworks/article.php?article_id=141818 Fri, 29 Jan 2010 10:50:42 -0500 nives@adage.com(Nat Ives) http://adage.com/agencynews/article.php?article_id=141812
BATAVIA, Ohio (AdAge.com) -- Alberto-Culver Co. is launching its first global creative and media review in a decade, but one key player won't be involved: Wieden & Kennedy, New York, which joined the company's roster with much fanfare a little over a year ago, has parted ways with the Melrose, Ill.-based package-goods player.]]> http://adage.com/agencynews/article.php?article_id=141812 Thu, 28 Jan 2010 18:28:58 -0500 jneff@adage.com(Jack Neff) http://adage.com/globalnews/article.php?article_id=141789
LONDON (AdAge.com) -- Spain is flouting European Union laws on maximum ad time by allowing telepromotions -- features that blur the boundaries between programming and advertising -- to air over and above the 12 minutes of commercial airtime that is legally permitted each hour.]]> http://adage.com/globalnews/article.php?article_id=141789 Thu, 28 Jan 2010 10:29:45 -0500 ehall@adage.com(Emma Hall) http://adage.com/article.php?article_id=141774
LONDON (AdAge.com) -- Tesco, Britain's biggest supermarket chain and the fourth-largest retailer in the world, is adding movie production to its portfolio of ventures, which already includes banking, insurance and cellphones.]]> http://adage.com/article.php?article_id=141774 Wed, 27 Jan 2010 18:18:02 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=141772
SHANGHAI (AdAgeChina.com) -- Largely unknown to Chinese advertisers two years ago, Carat is now one of the industry's biggest success stories. The Aegis agency, Ad Age China's 2009 Media Agency of the Year, has cemented its reputation with advertisers in China through stunning success at winning new business, savvy use of both traditional and new media, and strong research skills.]]> http://adage.com/globalnews/article.php?article_id=141772 Wed, 27 Jan 2010 13:37:33 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=141764
SHANGHAI (AdAgeChina.com) -- Unilever is tapping into family celebrations leading up to the lunar new year as well as China's unusually cold winter with a digital campaign for its Lipton milk-tea product line.]]> http://adage.com/globalnews/article.php?article_id=141764 Tue, 26 Jan 2010 19:03:41 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=141719
NEW YORK (Adage.com) -- Taking a look around the world at the agencies that did truly innovative work last year to transform their clients' businesses while growing their own, Advertising Age selected three agencies -- Almap BBDO in Sao Paulo, Brazil; Sid Lee in Montreal; and DDB New Zealand -- as runners-up to the 2009 International Agency of the Year, Argentina's Santo.]]> http://adage.com/globalnews/article.php?article_id=141719 Mon, 25 Jan 2010 09:45:39 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/globalnews/article.php?article_id=141701
BUENOS AIRES (AdAge.com) -- Argentina's ad agencies have been winning more and more international assignments, but Santo took it to a new level last year with the conquest of Vodafone's global creative account.]]> http://adage.com/globalnews/article.php?article_id=141701 Mon, 25 Jan 2010 00:00:00 -0500 http://adage.com/article.php?article_id=141708 CHICAGO (AdAge.com) -- Kraft Foods' agreement to purchase British confectioner Cadbury for more than $19 billion -- the culmination of a four-month courtship -- is testament to the growth categories major U.S. marketers crave, particularly in developing countries. The purchase would put Kraft atop the $167 billion global confectionery market, and ensure that one out of four of its sales dollars comes from developing markets.]]> http://adage.com/article.php?article_id=141708 Mon, 25 Jan 2010 00:00:00 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/globalnews/article.php?article_id=141610
LONDON (AdAge.com) -- Marketers in Spain could be banned from advertising certain beauty products and services before 10 p.m., as the government attempts to stamp out the growing number of eating disorders and improve the mental health of young women fixated on their weight and appearance.]]> http://adage.com/globalnews/article.php?article_id=141610 Wed, 20 Jan 2010 16:38:08 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=141601
BEIJING (AdAgeChina.com) -- Li Ning Co., Ad Age China's 2009 Marketer of the Year, doubled its sales last year and caught up to Adidas, the longtime No. 2 player in China's sportswear market, according to some estimates. Now it's taking on Nike and Adidas overseas.]]> http://adage.com/globalnews/article.php?article_id=141601 Wed, 20 Jan 2010 14:27:43 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/digital/article.php?article_id=141588
HONG KONG (AdAge.com) -- China's internet landscape -- search, digital marketing, mobile media, services like e-mail and even e-commerce -- could shift dramatically if Google does pull out of the market, starting with the delay of the Android launch.]]> http://adage.com/digital/article.php?article_id=141588 Wed, 20 Jan 2010 05:43:22 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=141577
In 15 years, 36% of China's population will be over 50, totaling more than 500 million mature consumers, up from 300 million today. But marketers are doing almost nothing to reach them.]]> http://adage.com/globalnews/article.php?article_id=141577 Tue, 19 Jan 2010 14:05:22 -0500 http://adage.com/digital/article.php?article_id=141560
Google's confrontation with China and the Great Firewall have been a hot topics lately for those looking at censorship, but the fate of Google.cn in has implications for marketing and perhaps even trade relations.]]> http://adage.com/digital/article.php?article_id=141560 Tue, 19 Jan 2010 09:24:49 -0500 thomas.crampton@gmail.com(Thomas Crampton) http://adage.com/digital/article.php?article_id=141555 HONG KONG (AdAge.com) -- Google is making headlines worldwide for taking on China's censorship policies, but the search giant isn't the only U.S. internet company that has failed to take a leadership position in China.]]> http://adage.com/digital/article.php?article_id=141555 Mon, 18 Jan 2010 03:42:59 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/hispanic/article.php?article_id=141542
NEW YORK (AdAge.com) -- Adlatina, one of ad age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking. Here are Adlatina's top 10 marketers for 2009.]]> http://adage.com/hispanic/article.php?article_id=141542 Mon, 18 Jan 2010 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/globalnews/article.php?article_id=141495
]]> http://adage.com/globalnews/article.php?article_id=141495 Thu, 14 Jan 2010 10:52:38 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/digital/article.php?article_id=141493
HONG KONG (AdAge.com) -- Why hasn't Google figured out a way to dent the lead in China of front-runner Baidu? An early start and local market knowledge helped Baidu beat Google, but so did piracy, nationalism and corruption.]]> http://adage.com/digital/article.php?article_id=141493 Thu, 14 Jan 2010 09:50:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=141486 LONDON (AdAge.com) -- A German court battle has put the relationship between marketer and media agency on trial as French dairy giant Danone Groupe accuses Aegis Media of failing to pass on the full benefit of discounts gained from bulk media purchases more than five years ago.]]> http://adage.com/globalnews/article.php?article_id=141486 Wed, 13 Jan 2010 15:37:28 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=141484
BEIJING (AdAgeChina.com) -- Robin Seow wants to make the blue chip IT giant Hewlett-Packard Co. the No. 1 brand in China for laptops, printers and storage devices. And he's going about it one geeky teenager at a time. Watch a video with Mr. Seow discussing HP's digital strategy in China.]]> http://adage.com/globalnews/article.php?article_id=141484 Wed, 13 Jan 2010 14:57:35 -0500 nmadden@adage.com(Normandy Madden) http://adage.com/globalnews/article.php?article_id=141483
SHANGHAI (AdAgeChina.com) -- For strong, hands-on management, a talented creative team and top-notch planning capabilities, Ad Age China has named Bartle Bogle Hegarty as 2009 Agency of the Year.]]> http://adage.com/globalnews/article.php?article_id=141483 Wed, 13 Jan 2010 14:39:12 -0500 nmadden@adage.com(Normandy Madden)