The World Federation of Advertisers -- the Brussels-based body that claims to represent 90% of global marketing spend -- has named David Wheldon, Barclays Group's managing director of brand, reputation, citizenship and marketing, as its new president.
With a resum that includes global director and VP advertising at the Coca-Cola Co.; global brand director of Vodafone; head of WPP's team Vodafone; and president of BBDO Europe, Mr. Wheldon brings a wide range of marketer and agency experience to the WFA role.
Mr. Wheldon said, "In my experience, client companies spend too much time navel-gazing when we should be talking about challenges, learning from each others' mistakes and sharing best practices. It's a shame that, in a global world, marketing is not more joined up. The WFA is a very important organization that brings together disparate bits of our world."
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