urn:uuid:7c394cae-77bf-c364-4b8e-d064d1bd3ce4 2009-11-28T08:15:56-05:00 AdAge Staff urn:uuid:f6dbfb31-fd0f-baaf-417c-97f7f229fbdd

Hoping to drive more people to support Hopenhagen, a pro bono mobile campaign from Millennial Media has joined the global effort on climate change.]]>

2009-11-25T12:21:53-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:1e0e859b-0fbd-f2ca-42f0-0adfe74de453

Going into Thanksgiving, Headroom Digital Audio, a commercial sound and mixing studio in New York, hosted a showcase/jam to help the hungry. The event raised $2,000 for Food Bank for New York City -- the equivalent of 10,000 meals, according to Headroom.]]>

2009-11-24T17:57:36-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:a56a3d88-d8e3-888d-cd43-d319b764b4ed

The American Cancer Society is continuing its push to become the "official sponsor of birthdays" in a new online campaign launched last week. The effort, a continuation of "Creating a World With More Birthdays," is focused on making the society more personally relevant to women ages 35 to 64.]]>

2009-11-24T11:09:15-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:24631534-057c-f32a-e84d-53b09478ec72

In place of its holiday food gifts, Mediaspace Solutions has sent out 430 food-drive starter kits to clients and partners around the country in an effort called "Giving Thanks." The Norwalk, Conn.-based newspaper and online advertising services provider is hoping its bags of packaged goods will encourage people to continue to add to the packages and donate them to local food banks.]]>

2009-11-23T11:04:53-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:daadbc1e-8b3b-f898-39c4-c8e42b3d9396

More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.]]>

2009-11-20T13:34:56-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:bb241c5e-16a6-50ce-ab9f-ae7b52bf30fb

The U.S. Army's "Boost" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.]]>

2009-11-19T16:31:43-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:d7c6d3d6-0412-2cdb-1df2-e8fffd3c48fb

For the last four years, Steve Drake has been part of Trees for Troops, a nationwide program that gives Christmas trees to military families. In those years, with the help of companies such as FedEx Corp., the program has reached 50,082 families -- about 1,200 of whom are soldiers, Marines, Navy and Air Force personnel stationed in Iraq, Afghanistan and other countries near the Persian Gulf.]]>

2009-11-18T11:23:30-05:00 urn:uuid:a276569c-8df8-bbff-496c-6a0122d905b7

The Art Directors Club is holding Designism 4.0, its annual forum exploring the responsibility of creatives and designers to drive social, political and ecological change through their work, on Nov. 18 at the ADC Gallery in New York. This year's event will recognize Blake Mycoskie, chief shoe giver and founder of Toms Shoes, which gives a new pair of shoes to a needy child for every pair it sells. In conjunction with the event, ADC is sponsoring the Walk the Walk online fundraising auction.]]>

2009-11-16T17:10:54-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:fc91eafa-0e66-62aa-d2c4-e073bb16d281

Like others, advertisers and charities are trying to tap the power of new media as a way to attract interest, build communities, disseminate information, interact more directly with their audiences and drive action. But much of what they are doing gets lost among the thousands of competing marketing messages directed at consumers daily. To break out of the clutter, GamesThatGive, an online startup, offers casual games people can play for free and also raise money for charities.]]>

2009-11-12T12:13:41-05:00 urn:uuid:24edf836-fc40-8d99-9515-884bcfde0d70

Marking Veterans Day, Iraq and Afghanistan Veterans of America and the Ad Council are rolling out a new series of PSAs for the Veteran Support campaign. The outreach effort is designed to help ease the readjustment of these veterans from combat to civilian life.]]>

2009-11-11T11:44:19-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:97c2e35f-f29e-3933-c428-fe1abe89df0c

The CMO Council has launched a contest inviting creatives to produce PSAs for its Pause to Support a Cause program. This initiative donates money to charities based on individual participation in online market research funded by global companies.]]>

2009-11-10T16:09:02-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:bc394b7d-f45e-385c-5adc-4eead39f92c5

Haagen-Dazs is extending its "Help the Honey Bees" social media campaign based on its initial success that generated 13 million impressions. The company had originally targeted 1 million impressions for the effort, which ran Aug. 4 through Sept. 28.]]>

2009-11-10T12:15:27-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:f82dd41e-39ba-0a67-33ce-cc6af0ec6521

In September, the Cheesecake Factory set out on a monthlong Drive Out Hunger Tour across the country to benefit Feeding America. But the tour was part of a bigger push for corporate social responsibility leadership, says Mark Mears of the Cheesecake Factory.]]>

2009-11-09T12:13:17-05:00 urn:uuid:d49d8184-26ed-fa67-c5b2-8869294f383a

In an effort to make the subject of global climate change more personal, two Canadian organizations have teamed up with marketing agency zig in a new campaign, "Moms Against Climate Change." The effort includes a public service announcement and a Web site, TakeActionOnClimateChange.com that encourage parents to take action leading up to the United Nations' Climate Change Summit in Copenhagen in December.]]>

2009-11-06T14:51:33-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:2a13adce-afdd-1c64-58e6-12cddf01b580

With gift cards topping the list of what people want for Christmas this year, American Express is teaming up with United Way to offer a card that gives twice: Once to the recipient and once to charity.]]>

2009-11-05T16:30:23-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:6aba6142-e4a9-f828-edf6-3d73aa246bfc

Sometimes a bad first impression is all it takes to ruin a beautiful friendship between a nonprofit and a marketer looking to get involved in a cause. On Nov. 10, Scott Pansky, co-founder and managing partner of Allison & Partners, will offer some practical advice for getting past this critical first step as part of the Cause Marketing Forum's Master Series teleconference.]]>

2009-11-05T13:35:38-05:00 kegolf@adage.com(Karen Egolf) urn:uuid:e1d89744-9679-ce4e-047b-794d472c62ff

When it comes to going green, designers can take on a much bigger role than many might think. Zack Shubkagel of Willoughby Design challenges designers to take the Living Communications Challenge.]]>

2009-11-04T10:09:17-05:00 urn:uuid:2808f822-6c31-de04-828f-9de7dc3b55a4

Working for years in advertising, Brian Mullaney opened his own shop and rode the crest of the mid-1990s technology wave. After selling the $100 million shop, though, he had to figure out what to do next. And so he created the Smile Train.]]>

2009-11-02T11:12:08-05:00 urn:uuid:046c33b4-031f-f6ff-21f4-b8f6783305c4

Facebook users can feed the hungry while e-feeding their friends with Yum Brands' Food for Food app. For $1, Facebook users can send a virtual gift to a friend, an icon from the menus of Yum Brands' KFC, Pizza Hut and Taco Bell, with all proceeds going to the United Nations World Food Programme in support of Yum's World Hunger Relief campaign.]]>

2009-10-30T12:26:17-04:00 kegolf@adage.com(Karen Egolf) urn:uuid:b664fcc4-0af7-792a-39f5-d5564a60d9db

A different type of life-saving emergency treatment, hands-only CPR, is being promoted in a new PSA campaign from the American Heart Association and the Ad Council. The effort, which was launched this week, encourages bystanders to use this form of cardiopulmonary resuscitation when an adult collapses and is unresponsive.]]>

2009-10-29T15:23:19-04:00 kegolf@adage.com(Karen Egolf) urn:uuid:45dbb328-f061-fa16-171c-937738a7e948

In an effort to draw people's attention to a serious issue, DraftFCB is offering humorous videos to encourage people to rescue food for New York's City Harvest. The agency launched a microsite, Rescue Food, that features animated vignettes created pro bono by top animators to solicit funds and food.]]>

2009-10-27T16:59:59-04:00 kegolf@adage.com(Karen Egolf) urn:uuid:cb8fceda-b64d-0f88-7c2a-83005f672405

A United Nations public service program is asking people to sign an online petition through SealtheDeal2009.org, urging world leaders to take action on climate change when they meet for the U.N.'s global summit that starts Dec. 7 in Copenhagen.]]>

2009-10-26T10:56:04-04:00 kegolf@adage.com(Karen Egolf) urn:uuid:051aced1-8250-1746-1c40-775e8f4537ae

Levi Strauss & Co. and Goodwill are working together on a new initiative to save billions of pounds of unwanted clothes and put them to good use. In "A Care Tag for Our Planet," the product care tags on Levi's clothing in the U.S. will include messaging encouraging people to donate their unwanted clothing, with the project expanding to global markets in fall 2010.]]>

2009-10-22T17:18:20-04:00 kegolf@adage.com(Karen Egolf) urn:uuid:333fc88c-b012-e587-89a9-5ae891e53c85

"Green" is a hot buzzword, but what does it mean? Until companies define it for themselves, they're never going to achieve sustainable practices, says Michelle Adelson, president of Copia Creative.]]>

2009-10-22T12:17:47-04:00 urn:uuid:b4adf045-a397-2141-1aa0-337c01605580

Nonprofits and causes in need of ad inventory can look to Publishers With a Purpose to help them spread their message for free. Allison Mooney, VP-director of trends and insights at MobileBehavior, an Omnicom Group company, explains.]]>

2009-10-21T11:31:03-04:00 urn:uuid:8d6ec023-d3e9-1621-60a7-d1b6e31c51a5

When times are rough, sometimes it helps to just open up. Erwin-Penland invited all its employees to join a creative dialogue about the future. The results were surprising.]]>

2009-10-20T11:10:55-04:00 urn:uuid:4a66fef1-da33-beb6-b106-e53f1faed7cd

The Advertising Club Young Professionals of New York is continuing its volunteer activities this fall, with New York Cares Day on Oct. 17 and a City Harvest Greenmarket event on Nov. 2. Aileen Bulandi, team leader for the City Harvest event, tells what -- and why.]]>

2009-10-16T09:16:48-04:00 urn:uuid:24e7e9f2-7593-fb19-2184-dee66442251e

Ever wanted to start a do-good movement? Andy Wallman of Knupp & Watson, Madison, Wis., and Judi Wax of Luquire George Andrews, Charlotte, are doing just that, committing their agencies to a 24-hour marathon of pro bono work for needy nonprofits in their markets, an event they call Goodstock. They're welcoming any agency that wants do its own Goodstock marathon to join them.]]>

2009-10-15T10:57:56-04:00 urn:uuid:c24e2003-9f87-d37a-b08f-d766a31b568d

Rob Baiocco, deputy chief creative officer of Grey New York, will accept a Special Recognition Award at tonight's SAMHSA Voice Awards, which honor entertainment industry leaders and health consumer advocates who have given a voice to individuals with mental health issues.]]>

2009-10-14T17:33:57-04:00 kegolf@adage.com(Karen Egolf) urn:uuid:fecc74f2-7357-6706-8ce3-3b00d6dc1094

Can one person change the world? Through Project Zambi, Hasbro is working with one of its executives who wants to make a difference for African children orphaned by AIDS.]]>

2009-10-14T10:30:22-04:00