http://adage.com/rss-feed.php?section_id=668 en-us 120 http://adage.com/rss-feed.php?section_id=668 http://adage.com/img/adage-logo-sm.gif http://adage.com/mediaagencyoftheyear09/article.php?article_id=134881 NEW YORK (AdAge.com) -- Who owns social media? Agencies of all stripes want to lay claim, but for media agencies, the best answer might come in scaling social campaigns.]]> http://adage.com/mediaagencyoftheyear09/article.php?article_id=134881 Mon, 02 Mar 2009 00:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/mediaagencyoftheyear09/article.php?article_id=134901
NEW YORK (AdAge.com) -- That Initiative would be able to dislodge a founding Starcom account from MillerCoors last year was just about unthinkable at the time. But the coup was another piece of evidence that Initiative's turnaround has been a success.]]> http://adage.com/mediaagencyoftheyear09/article.php?article_id=134901 Mon, 02 Mar 2009 00:00:00 -0500 mbush@adage.com(Michael Bush) http://adage.com/mediaagencyoftheyear09/article.php?article_id=134903
NEW YORK (AdAge.com) -- Why just put your client's brand next to content when you can create your own? Mindshare is doing just this, with large-scale programs involving big brands in massive markets. It's just one of the many reasons that Mindshare is Ad Age's Global Media Agency of the Year for 2008.]]> http://adage.com/mediaagencyoftheyear09/article.php?article_id=134903 Mon, 02 Mar 2009 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/mediaagencyoftheyear09/article.php?article_id=134906
NEW YORK (AdAge.com) -- One year ago we called out OMD for its second consecutive lackluster new-business performance. In 2008, the Omnicom Group-owned agency responded by snatching up nearly every major piece of business available -- except for the ones that our agency of the year, Initiative, took.]]> http://adage.com/mediaagencyoftheyear09/article.php?article_id=134906 Mon, 02 Mar 2009 00:00:00 -0500 mbush@adage.com(Michael Bush) http://adage.com/mediaagencyoftheyear09/article.php?article_id=134908
LONDON (AdAge.com) -- After a head-scratching acquisition by Photon Group, Naked grew a whopping 40% to revenue of more than $40 million last year. Brands from more than 30 countries work with Naked's 10 offices, and its client list includes Coca-Cola, Kimberly-Clark, Nokia, SC Johnson, Adidas, Heineken, Lego, Chanel, Diageo, Sony and Honda.]]> http://adage.com/mediaagencyoftheyear09/article.php?article_id=134908 Mon, 02 Mar 2009 00:00:00 -0500 ehall@adage.com(Emma Hall) http://adage.com/mediaagencyoftheyear09/article.php?article_id=134909
NEW YORK (AdAge.com) -- In 2008 MediaVest not only stood out among its Publicis Groupe siblings, Starcom, Zenith and Optimedia, but also distinguished itself from many of its non-sibling agency competitors by executing and leading major campaigns for clients such as Walmart and Starbucks, and masterminding some groundbreaking upfront deals.]]> http://adage.com/mediaagencyoftheyear09/article.php?article_id=134909 Mon, 02 Mar 2009 00:00:00 -0500 mbush@adage.com(Michael Bush) http://adage.com/mediaagencyoftheyear09/article.php?article_id=134912
NEW YORK (AdAge.com) -- Beyond its size and fast growth, SMG Multicultural is a leader in innovation and an expert in exploding myths about Hispanics not being big consumers of digital media.]]> http://adage.com/mediaagencyoftheyear09/article.php?article_id=134912 Mon, 02 Mar 2009 00:00:00 -0500 lwentz@adage.com(Laurel Wentz)