urn:uuid:6c3a7172-2f56-91c6-2c19-69fe32f70f84 2009-11-28T19:40:33-05:00 AdAge Staff urn:uuid:a2d2480c-8bac-bc41-5d52-c4de125e924c

NEW YORK (AdAge.com) -- When it comes to digital marketing that forges deep, lasting connections with consumers, R/GA is still the gold standard.]]>

2009-03-30T00:00:00-04:00 rparekh@adage.com(Rupal Parekh) urn:uuid:0d27a94c-afc8-d601-8813-bb32b744302b

NEW YORK (AdAge.com) -- Old media railed for years that content was king, only to have its online-video traffic numbers usurped by lip-synching college kids and dramatic prairie dogs. Simply put, the traditional networks, with all their desirable, high-quality video programming, hadn't figured out how to turn into bona fide online juggernauts -- until Hulu]]>

2009-03-30T00:00:00-04:00 bsteinberg@adage.com(Brian Steinberg) urn:uuid:99386cbe-d5cb-b76f-bf11-90316e8a0a2a

NEW YORK (AdAge.com) -- In a world of me-too web campaigns and get-me-one-of-those gimmicks, marketers could do well to follow the advice of Joe Rospars, who helped Barack Obama tap Facebook, Twitter and Meetup in his bid to win the presidency]]>

2009-03-30T00:00:00-04:00 mlearmonth@adage.com(Michael Learmonth) urn:uuid:68274404-d7fc-84ca-f8fa-15b41fb1cf5b

YORK, Pa. (AdAge.com) -- Millions of other Americans are using Xbox Live as a bridge to bring web-based content to the big screen in the living room.]]>

2009-03-30T00:00:00-04:00 bbulik@adage.com(Beth Snyder Bulik) urn:uuid:d7f400fc-a4f4-8e8f-6266-f01185a1a7fd

NEW YORK (AdAge.com) -- There's no question Barack Obama's inauguration was a historic occasion for the White House, but it was also a turning point for many in understanding how social and mainstream media might be married to their mutual benefit.]]>

2009-03-30T00:00:00-04:00 ahampp@adage.com(Andrew Hampp) urn:uuid:7d50a66b-6037-4571-d034-c4389b941fa0

NEW YORK (AdAge.com) -- Monetization plan or not, the biggest Twitter story for marketers is the popularity it has already amassed among a handful of pioneering brands that are using it for everything from promotional vehicle to customer-service platform to media-relations tool.]]>

2009-03-30T00:00:00-04:00 mlearmonth@adage.com(Michael Learmonth) urn:uuid:3d76ffe9-c058-96ec-ca62-f76e2bd7c91b

BATAVIA, Ohio (AdAge.com) -- There aren't too many places where Walmart isn't dominant. The digital realm is one of the relative few, but not for long, as it ramps up a host of programs to vault the chain -- which has already distanced itself from value retailers in the offline world -- further ahead in the online one.]]>

2009-03-30T00:00:00-04:00 jneff@adage.com(Jack Neff) urn:uuid:24eaf567-884e-940f-9c56-28aee56cdf66

SAN FRANCISCO (AdAge.com) -- Few big brands would call AKQA a truly full-service agency, though it's one of a handful of traditionally interactive shops that's managed to snag agency-of-record status for a client. But if there is a new model for a digital agency, this is it.]]>

2009-03-30T00:00:00-04:00 rchang@adage.com(Rita Chang) urn:uuid:80d483f8-bb3b-2e24-2127-7f9c83015264

SAN FRANCISCO (AdAge.com) -- Bank of America's foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer's moves into mobile services and marketing is a key insight: Give people more control over their banking on their own terms, and you'll win their loyalty.]]>

2009-03-30T00:00:00-04:00 rchang@adage.com(Rita Chang) urn:uuid:93fed72c-2a71-e418-70cb-3766428abf5d

NEW YORK (AdAge.com) -- At an industry conference almost a year ago, Lee Clow, chairman and chief creative officer of TBWA/Media Arts Lab, deplored the state of online ad creative as "semi-nowhere." It's fitting, then, that arguably the most creative banner-ad execution of the past 12 months came from Mr. Clow's shop.]]>

2009-03-30T00:00:00-04:00 aklaassen@adage.com(Abbey Klaassen)