http://adage.com/rss-feed.php?section_id=670 en-us 120 http://adage.com/rss-feed.php?section_id=670 http://adage.com/img/adage-logo-sm.gif http://adage.com/digitalalist09/article.php?article_id=135565
NEW YORK (AdAge.com) -- When it comes to digital marketing that forges deep, lasting connections with consumers, R/GA is still the gold standard.]]> http://adage.com/digitalalist09/article.php?article_id=135565 Mon, 30 Mar 2009 00:00:00 -0400 rparekh@adage.com(Rupal Parekh) http://adage.com/digitalalist09/article.php?article_id=135551
NEW YORK (AdAge.com) -- Old media railed for years that content was king, only to have its online-video traffic numbers usurped by lip-synching college kids and dramatic prairie dogs. Simply put, the traditional networks, with all their desirable, high-quality video programming, hadn't figured out how to turn into bona fide online juggernauts -- until Hulu]]> http://adage.com/digitalalist09/article.php?article_id=135551 Mon, 30 Mar 2009 00:00:00 -0400 bsteinberg@adage.com(Brian Steinberg) http://adage.com/digitalalist09/article.php?article_id=135558
NEW YORK (AdAge.com) -- In a world of me-too web campaigns and get-me-one-of-those gimmicks, marketers could do well to follow the advice of Joe Rospars, who helped Barack Obama tap Facebook, Twitter and Meetup in his bid to win the presidency]]> http://adage.com/digitalalist09/article.php?article_id=135558 Mon, 30 Mar 2009 00:00:00 -0400 mlearmonth@adage.com(Michael Learmonth) http://adage.com/digitalalist09/article.php?article_id=135559
YORK, Pa. (AdAge.com) -- Millions of other Americans are using Xbox Live as a bridge to bring web-based content to the big screen in the living room.]]> http://adage.com/digitalalist09/article.php?article_id=135559 Mon, 30 Mar 2009 00:00:00 -0400 bbulik@adage.com(Beth Snyder Bulik) http://adage.com/digitalalist09/article.php?article_id=135561
NEW YORK (AdAge.com) -- There's no question Barack Obama's inauguration was a historic occasion for the White House, but it was also a turning point for many in understanding how social and mainstream media might be married to their mutual benefit.]]> http://adage.com/digitalalist09/article.php?article_id=135561 Mon, 30 Mar 2009 00:00:00 -0400 ahampp@adage.com(Andrew Hampp) http://adage.com/digitalalist09/article.php?article_id=135576
NEW YORK (AdAge.com) -- Monetization plan or not, the biggest Twitter story for marketers is the popularity it has already amassed among a handful of pioneering brands that are using it for everything from promotional vehicle to customer-service platform to media-relations tool.]]> http://adage.com/digitalalist09/article.php?article_id=135576 Mon, 30 Mar 2009 00:00:00 -0400 mlearmonth@adage.com(Michael Learmonth) http://adage.com/digitalalist09/article.php?article_id=135579
BATAVIA, Ohio (AdAge.com) -- There aren't too many places where Walmart isn't dominant. The digital realm is one of the relative few, but not for long, as it ramps up a host of programs to vault the chain -- which has already distanced itself from value retailers in the offline world -- further ahead in the online one.]]> http://adage.com/digitalalist09/article.php?article_id=135579 Mon, 30 Mar 2009 00:00:00 -0400 jneff@adage.com(Jack Neff) http://adage.com/digitalalist09/article.php?article_id=135583
SAN FRANCISCO (AdAge.com) -- Few big brands would call AKQA a truly full-service agency, though it's one of a handful of traditionally interactive shops that's managed to snag agency-of-record status for a client. But if there is a new model for a digital agency, this is it.]]> http://adage.com/digitalalist09/article.php?article_id=135583 Mon, 30 Mar 2009 00:00:00 -0400 rchang@adage.com(Rita Chang) http://adage.com/digitalalist09/article.php?article_id=135581
SAN FRANCISCO (AdAge.com) -- Bank of America's foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer's moves into mobile services and marketing is a key insight: Give people more control over their banking on their own terms, and you'll win their loyalty.]]> http://adage.com/digitalalist09/article.php?article_id=135581 Mon, 30 Mar 2009 00:00:00 -0400 rchang@adage.com(Rita Chang) http://adage.com/digitalalist09/article.php?article_id=135592
NEW YORK (AdAge.com) -- At an industry conference almost a year ago, Lee Clow, chairman and chief creative officer of TBWA/Media Arts Lab, deplored the state of online ad creative as "semi-nowhere." It's fitting, then, that arguably the most creative banner-ad execution of the past 12 months came from Mr. Clow's shop.]]> http://adage.com/digitalalist09/article.php?article_id=135592 Mon, 30 Mar 2009 00:00:00 -0400 aklaassen@adage.com(Abbey Klaassen)