http://adage.com/rss-feed.php?section_id=672&xml=RSS2 en-us 120 http://adage.com/rss-feed.php?section_id=672&xml=RSS2 http://adage.com/img/adage-logo-sm.gif http://adage.com/aboutdigital/article.php?article_id=139738
NEW YORK (AdAge.com) -- LinkedIn may be the least glitzy of the major social-media sites but it's also one of the most successful. Launched in 2003, it's been making a profit since 2007 and, despite the recession, some of its ad categories continue to sell at CPMs of $50 or more. Unlike Facebook or MySpace, it doesn't offer games or apps designed to maximize the time users spend there. It's a network for business people and its goal is to minimize the time its users spend to get what they need from each other. In this eight-minute interview, founder and chairman Reid Hoffman discusses LinkedIn's current operations.]]> http://adage.com/aboutdigital/article.php?article_id=139738 Mon, 19 Oct 2009 07:41:23 -0400 HLevins@adage.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=139334
NEW YORK (AdAge.com) -- By their very nature, static in-game ads may be the least effective way for marketers to engage video-game players, says game developer Kevin Slavin. At the same time, he finds that ad agencies in general don't really understand the dramatically different process of communicating with consumers from within a video-game system. This is second part of our interview with Slavin, a former ad agency executive and co-founder of New York's Area/Code. The 4-year-old game-design shop has created games for A&E, Discovery and MTV.]]> http://adage.com/aboutdigital/article.php?article_id=139334 Wed, 30 Sep 2009 07:27:54 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=138959
NEW YORK (AdAge.com) -- The Facebook-led technology shift that allows the "social graph" of each person's network of friends to be connected to external mobile webware is big news for game makers. In this 10-minute interview, Kevin Slavin of New York shop Area/Code, explains the implications of the development on the social game market, where he is already a major player. His 4-year-old company has created games for A&E, Discovery and MTV.]]> http://adage.com/aboutdigital/article.php?article_id=138959 Mon, 14 Sep 2009 08:45:28 -0400 HLevins@adage.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=138484
NEW YORK (AdAge.com) -- Putting ads in digital games or broadcasting standard video spots about major console games is nothing new. But broadcasting an ad made from the fully-interactive code of a major console game is. And that practice, which reached new heights with the release of "Kill Zone 2" earlier this year, signals the rise of a new genre of advertising creativity. This nine-minute program spotlights Loni Peristere, the co-founder of Zoic, the special-effects studio that helped create the groundbreaking broadcast game-engine spot for "Kill Zone" entitled "Bullet Journey."]]> http://adage.com/aboutdigital/article.php?article_id=138484 Mon, 17 Aug 2009 08:15:19 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=138043
NEW YORK (AdAge.com) -- In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope to partner with. That's according to Elisa Camahort Page, chief operating officer and co-founder of BlogHer. In this nine-minute About Digital video interview, she details the most common faux pas committed by marketers and agencies.]]> http://adage.com/aboutdigital/article.php?article_id=138043 Tue, 21 Jul 2009 16:48:41 -0400 hlevins@adage.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=137811
NEW YORK (AdAge.com) -- The technique of "social video" -- using video as the central organizing element for social interaction and storytelling online -- is beginning to demonstrate its power. In this second part of our "About Digital" report on the latest trends in viral video, we analyze Samsung's "HD Camera Phone Trick." That YouTube clip was created and produced for Samsung Mobile by London's Viral Factory. Its traffic and engagement patterns were tracked and analyzed by Visible Measures. They may tell us a lot about the future of online advertising.]]> http://adage.com/aboutdigital/article.php?article_id=137811 Mon, 13 Jul 2009 07:28:48 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=137689
NEW YORK (AdAge.com) -- Online video is no longer just a sideshow for marketers. Brands such as T-Mobile, Samsung and Cadbury have recently scored viral-video hits racking up 10 million or more views. Meanwhile, the science of tracking online-video audiences has made great strides in the past 18 months. In this 10-minute "About Digital" report, Ad Age Digital Editor Abbey Klaassen explores some of the latest viral-video trends and insights emerging from that data.]]> http://adage.com/aboutdigital/article.php?article_id=137689 Mon, 06 Jul 2009 08:30:31 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=137117
NEW YORK (AdAge.com) -- Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies. And they're clearly a force that retailers underestimate at their own peril. In this "About Digital" report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon.]]> http://adage.com/aboutdigital/article.php?article_id=137117 Mon, 08 Jun 2009 06:25:06 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=136529
NEW YORK (AdAge.com) -- February's Shorty Awards event, which honored the best creators of 26 categories of Twitter content, was just one part of Gregory Galant's strategy for building a Twitter-based media company. In this nine-minute "About Digital" video interview, the Brooklyn entrepreneur discusses his own Sawhorse Media as well as other companies that are actually generating revenue from Twitter-based marketing activities.]]> http://adage.com/aboutdigital/article.php?article_id=136529 Mon, 11 May 2009 06:00:00 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=136349
NEW YORK (AdAge.com) -- Tim Armstrong shocked the industry when he announced he was leaving his post as chief of Google ad sales to become CEO of the much-troubled AOL. At this week's 4A's Leadership Conference in San Francisco, he took to the stage with Ad Age Editor Jonah Bloom for his first public discussion of that decision. This three-part video series covers the entire interview. Among other things, Mr. Armstrong explains why he has concluded that marketers are paying too little for the ads they are placing across AOL properties.]]> http://adage.com/aboutdigital/article.php?article_id=136349 Wed, 29 Apr 2009 18:45:32 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=135729
NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of the AMC series "Mad Men" on Twitter, Carri Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Mad Men" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business.]]> http://adage.com/aboutdigital/article.php?article_id=135729 Tue, 07 Apr 2009 17:11:26 -0400 HLevins@AdAge.com(Hoag Levins) http://adage.com/aboutdigital/article.php?article_id=135742
NEW YORK (AdAge.com) -- Although his nonprofit Wikipedia made him best known as the selfless guru of wisdom-of-the-crowd publishing, Jimmy Wales has a second site designed to make as much money as possible. Called Wikia.com, it has become a sprawling universe of thousands of wikis on nearly every imaginable subject. It now logs more than 500 million page views a month and has a growing stable of blue-chip advertisers. Many marketers have begun to explore wikis as vehicles for product promotion. But, as Mr. Wales explains in this 10-minute interview with Ad Age digital editor Abbey Klaassen, several deeply ingrained flaws in their thinking often cause their wikis to fail.]]> http://adage.com/aboutdigital/article.php?article_id=135742 Mon, 25 Feb 2008 13:51:46 -0500 hlevins@adage.com(Hoag Levins)