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<link href="http%3A%2F%2Fadage.com%2Frss-feed.php%3Fsection_id%3D674%26xml%3DATOM" rel="self" type="application/rss+xml" /><title type="html" ><![CDATA[Advertising Age - The Viral Video Chart]]></title>
<link href="http%3A%2F%2Fadage.com%2Frss-feed.php%3Fsection_id%3D674%26xml%3DATOM" ></link>
<id>urn:uuid:75cd66a9-340d-27d3-d696-f1f4428f24c7</id>
<updated>2013-05-23T17:13:38-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle></subtitle>
<entry>
<title type="html" ><![CDATA[Samsung Makes Silly Ad For 'Evolution' Smart TV Box]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/samsung-makes-silly-ad-evolution-smart-tv-box/241599/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:f6c68aab-7989-521c-ed90-8d92c338ce91</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/samsung-makes-silly-ad-evolution-smart-tv-box/241599/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/evolution-tv-samsung.png?1369159720" width="510" height="340" alt="" /><br /></a><p>Samsung topped Ad Age's Viral Video Chart last week with a decidedly un-evolved spot for its "Evolution Kit," which turns any Samsung TV into a smart TV. Announced at the Consumer Electronics Show in Las Vegas, the box goes on sale this month for $299, including a smart remote that allows swiping of apps across the screen.</p><p>The video, "Evolutionary Husband?" doesn't show much about what the box is or does, but took some heat on Reddit for taking some tired stereotypes to the extreme. Nevertheless, it managed nearly 6.7 million views in its first week, according to Visible Measures.</p><p>Ad Age named Samsung "Brand of the Year" at the Viral Video Awards in April, largely for its excellent "Next Big Thing Is Already Here" videos for various versions of the Samsung Galaxy phone. This one? Not so much.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/samsung-makes-silly-ad-evolution-smart-tv-box/241599/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-05-21T14:17:45-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Campaign Against Child Abuse Tops Samsung and Evian on Viral Video Chart]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/campaign-child-abuse-tops-samsung-evian-viral-video-chart/241532/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:bfc94c80-c672-5dac-d973-c4b5f090d24f</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/campaign-child-abuse-tops-samsung-evian-viral-video-chart/241532/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/anti_child_abuse_3x2.png?1368801866" width="429" height="284" alt="" /><br /></a><p>A new campaign against child abuse built around a sign that looks different to viewers of different heights has made its way onto the Viral Video Chart, entering at No. 2 and beating clips from usual viral powers such as Samsung. The sign, from Spanish non-profit The ANAR Foundation, shows only short viewers -- children -- a hotline number to call if they need help.</p><p>Another new entry on the chart was Audi's video starring the old Spock (Leonard Nimoy) and the new Spock (Zachary Quinto), introduced as "Star Trek: Into Darkness" approached its opening this weekend -- even though the movie officially has a tie-in with Mazda. The video came in at No. 4 with more than 5 million views this week.</p><p>Heineken's new "Road to the Final" campaign about the UEFA Champions League Final at Wembley Arena and Google's "Here's to the Moms" campaign, which debuted before Mother's Day, also appear on the chart. </p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/campaign-child-abuse-tops-samsung-evian-viral-video-chart/241532/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-05-17T10:55:00-04:00</updated>
<author><name>jmcdermott@adage.com (John McDermott)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Apple Takes Shots from Microsoft, Samsung On Viral Chart]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/apple-takes-shots-microsoft-samsung-viral-chart/241347/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:b298c090-f40d-e26c-8d3e-fcc2386ab3fb</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/apple-takes-shots-microsoft-samsung-viral-chart/241347/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/new-windows-phone-ad.jpg?1367258509" width="525" height="350" alt="" /><br /></a><p>Apple is no stranger to the Viral Chart, where its demo videos frequently rank among most-viewed, but never, ever mention the competition. But last week Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.</p><p>In a spot released last week, Microsoft took on both iOS and Android loyalists in its latest spot for Windows Phone, a wedding brawl between families divided by allegiances. Samsung's first spot for the Galaxy S4 continues its tradition of hammering at Apple.</p><p>Meanwhile, Dove's "Real Beauty Sketches" keeps chugging away. The campaign has generated 56.9 million cumulative views in three weeks on the chart.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/apple-takes-shots-microsoft-samsung-viral-chart/241347/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-05-09T10:30:20-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[40 Million Views Say People Still Love to Watch Evian's Babies]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/40-million-views-people-love-watch-evian-s-babies/241292/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:e8245942-851a-8c59-61d9-1364792e4713</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/40-million-views-people-love-watch-evian-s-babies/241292/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/evian-babyandme13.jpg?1366383225" width="622" height="368" alt="" /><br /></a><p>New decade, but Evian's computer-animated babies are still a hit. At least they were last week when Evian made not one, but two appearances on the Viral Video Chart.</p><p>Evian's latest "Baby & Me," came in at No. 1 with 35.8 million views. Created by BETC Paris, the video shows adults looking at their reflection in a store window only to see a baby version of themselves starring back. The film also had 80 related clips, 740,000 Facebook shares, and 11,000 comments last week.</p><p>"Baby & Me," of course, is a continuation of the Evian's uber-popular 2009 campaign, Live Young, which featured babies rollerskating to "Rapper's Delight." At the beginning of April, Live Young had a total of 205 million views, according to Visible Measures, which made it the third most viewed campaign ever.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/40-million-views-people-love-watch-evian-s-babies/241292/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-05-03T14:45:26-04:00</updated>
</entry>
<entry>
<title type="html" ><![CDATA[Dove's Sketches of Real Women Hit 30 Million Views, Tops Viral Chart]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/dove-s-sketches-real-women-hit-30-million-views-tops-viral-chart/241055/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:8e749e19-4616-1fd3-3876-028d01ddf3a2</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/dove-s-sketches-real-women-hit-30-million-views-tops-viral-chart/241055/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/dove-realbeautysketches13.jpg?1366130497" width="622" height="368" alt="" /><br /></a><p>Released last Sunday, Dove's "Real Beauty Sketches" rocketed to the top of the Viral Video Chart for last week, topping some big competition from Kmart's "Ship My Pants" and Evian's babies. The video, released 10 days ago, has already amassed 29.4 million views, over 35 related clips, 7,800 comments and over 660,000 Facebook shares, according to Visible Measures. </p><p>In the campaign, a forensic artist creates composite sketches of women based on their own descriptions of their facial features. Later, strangers also give descriptions of the same women  the results are illuminating, and the spot ends with the tagline "You are more beautiful than you think."  </p><p>For Unilever, its a return to the Campaign for Real Beauty which first launched in 2004, but had been de-emphasized in recent years. The first campaign was big-budget and controversial. This time it's just one video that happened to catch fire.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/dove-s-sketches-real-women-hit-30-million-views-tops-viral-chart/241055/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-04-24T10:29:15-04:00</updated>
</entry>
<entry>
<title type="html" ><![CDATA[YouTube's Fake Ad Beats Pepsi's New Beyonce Campaign On Viral Chart]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/youtube-s-fake-ad-beats-pepsi-s-beyonce-campaign-viral-chart/240784/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:e6bfcf26-6288-0154-19dd-5d6bfdc19395</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/youtube-s-fake-ad-beats-pepsi-s-beyonce-campaign-viral-chart/240784/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/pepsi-beyonce-3x2.jpg?1365044209" width="449" height="299" alt="" /><br /></a><p>Tired of April Fool's pranks in the guise of fake ads? Well, you're alone on that one because the internet still loves them if this week's Viral Chart is any indication.</p><p>Google had an amazing six ads on the Viral Chart this week, three real and three April Fool's pranks. The top ad, the one where YouTube chief Salar Kamangar announces YouTube will finally announce a final winning video -- and then shut down -- won 11.7 million views last week, a pretty amazing haul that topped Pepsi's first ad with "brand ambassador" Beyonce Knowles-Carter.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/youtube-s-fake-ad-beats-pepsi-s-beyonce-campaign-viral-chart/240784/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-04-10T11:00:00-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Google Taps 'Family Guy's' Stewie For Latest Chrome Browser Campaign]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/google-taps-family-guy-s-stewie-latest-chrome-browser-campaign/240659/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:cc215342-1fa3-2f42-4a3f-58581e0917fd</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/google-taps-family-guy-s-stewie-latest-chrome-browser-campaign/240659/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/Family-guy-chrome.png?1364999199" width="528" height="352" alt="" /><br /></a><p>Google released a new Chrome browser campaign in March, and last week it was the most-viewed video campaign on the web last week, with 7.7 million views, according to Visible Measures.</p><p>Google is pulling out all the stops in its campaign to drive Chrome installs, which is understandable given Microsoft and Mozilla's stance on third-party cookies, the lifeblood of Google's display-ad business.</p><p>As we've noted before, Google is expert at leveraging its own platform (YouTube), and that means creative that gets passed around and enough paid promotion to make sure its noticed in the first place. Past hits for Chrome include the excellent "Web Is What You Make of It" and "It Gets Better Campaigns" of the past few years.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/google-taps-family-guy-s-stewie-latest-chrome-browser-campaign/240659/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-04-03T11:14:49-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Vodka Brand Neft Tops Viral Chart With Craziest Video You've Ever Seen]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/vodka-brand-neft-tops-viral-chart-craziest-video/240432/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:648b812d-706f-567a-f6fe-1f1b69186cbc</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/vodka-brand-neft-tops-viral-chart-craziest-video/240432/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/bitingelbows-badmotherfucker13.jpg?1363809947" width="308" height="150" alt="" /><br /></a><p>Ever heard of Neft vodka? Neither had we until we checked out this pretty insane, pretty NSFW music video that goes by the alternative title we can print here, "Office Escape 2." The video, created by Great Guns director Ilya Naishuller for the band Biting Elbows topped the Viral Chart with 11.2 million views last week, including the more than 35 user-generated clips it inspired.</p><p>The spot was shot over nine days with five stuntmen and Go Pro cameras, according to our friends at Creativity Online, who discovered it last week.</p><p>That was good enough to knock Pepsi Max's "Test Drive With Jeff Gordon" out of the top spot. That video, one of several staged stunts starring pro athletes, 74% of its audience last week, but still grabbed second place with 6.6 million views.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/vodka-brand-neft-tops-viral-chart-craziest-video/240432/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-03-28T10:30:05-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Funniest, Most Tear-Jerking Viral Ads of the Year, According to Ad Age Readers]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/funniest-tear-jerking-viral-ads-year-ad-age-readers/240533/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:ac8b22c2-f4b4-1420-50f0-772662464c91</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/funniest-tear-jerking-viral-ads-year-ad-age-readers/240533/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/0301-liquid-plumr-grab-400px.jpg?1330635966" width="400" height="219" alt="" /><br /></a><p>Ad Age readers, given their first chance to vote on Viral Video Awards this year, have picked winners to receive prizes in two categories next month at Ad Age's Digital Conference in April.</p><p>For the biggest tear-jerker ad of the year, it really wasn't a contest at all. Expedia's moving tale of a father traveling to his lesbian daughter's wedding, "Find Your Understanding," ran away with 56% of the vote.</p><p>  </p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/funniest-tear-jerking-viral-ads-year-ad-age-readers/240533/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-03-25T14:11:28-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Which of These Ads is Viral Video's Tear-Jerker of the Year?]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/ads-viral-video-s-tear-jerker-year/240431/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:82343993-dd4d-489e-6769-627605b3c66d</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/ads-viral-video-s-tear-jerker-year/240431/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/google-nexus-7-ad-grab.jpg?1343944030" width="561" height="349" alt="" /><br /></a><p>On a fundamental level, advertisers are looking for one thing: an emotional connection with the audience. In other words, did that ad make you laugh or did it make you cry?</p><p>Yesterday you got the chance to vote on which funny video is podium-worthy at the Viral Video Awards in April. Now, we want to know what tugged on your heart strings. Whether you call it the most emotional or most moving, these six ads were the biggest tear-jerkers of the year, in our book.</p><p>The also happened to be some of the most-watched and passed around, according to our friends at Visible Measures. Some of these have aired on TV as well as the web, like Google's "Camping," and three aired during the Super Bowl: Budweiser's "Clydesdales," Jeep's "Whole Again," and Coke's "Security Cameras."</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/ads-viral-video-s-tear-jerker-year/240431/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-03-20T11:00:00-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[You Choose: The Funniest Viral Ad Campaign of the Year]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/choose-funniest-viral-ad-campaign-year/240414/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:f1a598fe-2269-9edb-ad32-6b2de28447b2</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/choose-funniest-viral-ad-campaign-year/240414/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/0301-liquid-plumr-grab-400px.jpg?1330635966" width="400" height="219" alt="" /><br /></a><p>The Viral Video Awards are coming to Ad Age's Digital Conference next month, and this year we're adding a new wrinkle: You get to help decide who gets one. </p><p>Humor has been making branded videos go viral since, well, at least since Terry Tate started enforcing office etiquette for Reebok in 2002. For this year's Viral Video Awards, we've decided to honor the "funniest" branded videos along with most-watched campaigns, brands and agencies.</p><p>We've picked six of the funniest of the past 12 months, from traditional brands like Liquid Plumr and AT&T to a public service announcement from Melbourne transit system. Some have appeared on TV (AT&T) and some were made to take advantage of the capabilities of the web (Old Spice). </p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/choose-funniest-viral-ad-campaign-year/240414/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-03-19T11:15:36-04:00</updated>
<author><name>mlearmonth@adage.com (Michael Learmonth)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Miami Heat, Minnesota Timberwolves Top Viral Chart with Harlem Shake]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/miami-heat-minnesota-timberwolves-top-viral-chart-harlem-shake/240284/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:22bdcb1e-1834-8bff-27d8-8b3847119b6d</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/miami-heat-minnesota-timberwolves-top-viral-chart-harlem-shake/240284/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/lebron-james-harlem.png?1363281592" width="525" height="350" alt="" /><br /></a><p>Some say that imitation is the sincerest form of flattery, but I don't think that the Miami Heat would say that about the Minnesota Timberwolves' latest video.</p><p>The Miami Heat take the No. 1 spot on the Viral Chart for the second week in a row with their own take on the trend we all wish would go away, the Harlem Shake. Led by captains LeBron James in a king costume and Dwayne Wade dressed as a bear, the team's video garnered 19.6 million views in the last week. It now has been viewed more than 44 million times.</p><p>But while the Timberwolves couldn't beat the Heat last Monday, they certainly delivered a blow on Tuesday when they posted their video mocking the Heat's Harlem Shake video. It generated 5.8 million views this week and took the No. 2 spot on the Chart. </p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/miami-heat-minnesota-timberwolves-top-viral-chart-harlem-shake/240284/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-03-14T13:22:42-04:00</updated>
<author><name>mrussell@adage.com (Mallory Russell)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Tech Celebs Gates, Zuckerberg Dorsey Land Code.org on Viral Chart]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/tech-celebs-gates-zuckerberg-dorsey-land-code-org-viral-chart/240165/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:29229204-abb1-0df8-f9c4-19137d44dbb9</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/tech-celebs-gates-zuckerberg-dorsey-land-code-org-viral-chart/240165/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/bill-gates-code.png?1362673800" width="600" height="399" alt="" /><br /></a><p>It's just basic math. "Addition, subtraction, that's about it," says Bill Gates. But it's a skill that has made him and others like him very rich.</p><p>In it's latest campaign, "What Most School's Don't Teach," non-profit Code.org uses big tech names like Bill Gates, Mark Zuckerberg, and Jack Dorsey of Square to talk about the importance of learning to code and how it can lead to a very bright future. The video also includes testimonies from celebrities like will.i.am and NBA star Chris Bosh who have taken coding classes and are advocates for early computer education.</p><p>The campaign, which includes a 60-second teaser, a five minute video, and a nine minute video, has geverated more than 9.1 million views. Directed by Lesley Chilcott, who produced both "Waiting for Superman" and "An Inconvenient Truth," the campaign debuts at the No. 3 spot on the Viral Chart this week.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/tech-celebs-gates-zuckerberg-dorsey-land-code-org-viral-chart/240165/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-03-07T11:00:01-05:00</updated>
<author><name>mrussell@adage.com (Mallory Russell)</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Sony, Google Lead Viral Chart With Awesome Products You Can't Buy]]></title>
<link href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/sony-google-lead-viral-chart-awesome-products-buy/240031/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads" ></link>
<id>urn:uuid:1807d279-46f7-1d3b-0e66-5acc7fc4ed7b</id>
<summary type="html" ><![CDATA[<a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/sony-google-lead-viral-chart-awesome-products-buy/240031/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads"><img src="http://gaia.adage.com/images/bin/image/x-large/sony-playstation-4-grab.jpg?1361997757" width="537" height="358" alt="" /><br /></a><p>Want to know what works on the web? Videos about gadgets, even ones you can't (yet) buy.</p><p>This week Sony's PlayStation 4 and Google's Google Glasses took one-two on the chart, but you won't be able to buy either for nearly a year.</p>
<p><a href="http://adage.com/article/viral-video-charts-weeks-top-branddriven-viral-ads/sony-google-lead-viral-chart-awesome-products-buy/240031/?utm_source=Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Viral%20Video%20Charts%3A%20Week%27s%20Top%20Brand-Driven%20Viral%20Ads">Continue reading at AdAge.com</a></p>]]></summary>
<updated>2013-02-27T16:08:36-05:00</updated>
<author><name>mrussell@adage.com (Mallory Russell)</name>
</author>
</entry>
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