Advertising Age - Digital: Viral Video Chartsurn:uuid:75cd66a9-340d-27d3-d696-f1f4428f24c72009-11-27T23:20:52-05:00AdAge StaffHeineken's Boozy Wedding Warns of Drinking Too Muchurn:uuid:2183ac1b-714b-1ad5-75f7-aada2774222c NEW YORK (AdAge.com) -- Proving there's no one recipe for viral success the most-watched chart bows six new spots this week, including at No. 1 a new PSA from Heineken called "Know the Signs."]]>2009-11-25T10:00:00-05:00aklaassen@adage.com(Abbey Klaassen)AT&T's Verizon Lawsuit Gives 'Map for That' Ad New Lifeurn:uuid:a13d9abc-e5ac-5d44-8725-4365abee0004 NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.]]>2009-11-19T08:00:00-05:00aklaassen@adage.com(Abbey Klaassen)Olympics, VW and Weezer Snuggie Top Viral Video Charturn:uuid:6b0aab18-8442-b60b-5728-0088637ad234 The International Olympics Committee debuted in the top spot with videos of its athletes issuing unusual challenges to viewers and Weezer nabbed No. 3 with its Snuggie tie-in.]]>2009-11-12T08:00:00-05:00aklaassen@adage.com(Abbey Klaassen)Viral Video: Now That's How You Sell a Mobile Homeurn:uuid:b1010cd3-9683-da06-3047-45a639e03271 NEW YORK (AdAge.com) -- Microbilt's "I Love Local Commercials" campaign dropped into the viral video chart this week, led by a dramatic pitch, created by YouTuber's Rhett & Link, for an Alabama-based mobile-home business.]]>2009-11-05T08:00:00-05:00aklaassen@adage.com(Abbey Klaassen)Apple Takes Hits From Windows 7, Droid but Prevailsurn:uuid:11d8e30b-e4e9-1987-321c-2735b7af8aad NEW YORK (AdAge.com) -- Microsoft launched its much-ballyhooed OS Windows 7 last week, but it was Apple's counterpunch that drew the web views.]]>2009-10-29T10:52:00-04:00mlearmonth@adage.com(Michael Learmonth)DDB Hits Viral High Notes for Volkswagenurn:uuid:4b7246f8-82b0-7f5a-5de6-af7f617a0462 NEW YORK (AdAge.com) -- A viral ad produced in Europe wasn't enough to win Volkswagen's business in the U.S., apparently. Omnicom Group's DDB was just eliminated from the VW sweepstakes in the U.S., but its digital ad from DDB Stockholm and Tribal DDB, part of the "The Fun Theory" campaign, debuted at No. 2 on Ad Age Viral Video Chart.]]>2009-10-22T10:14:00-04:00mlearmonth@adage.com(Michael Learmonth)Take That, iPhone: Verizon's 'Map for That' Ad Goes Viralurn:uuid:b0397245-d8a4-0c60-c528-c6fca0e927f8 NEW YORK (AdAge.com) -- The newest debut on the chart isn't cute or cuddly, it's not a spoof or a prank and it doesn't make you ask "How'd they do that?" But Verizon's "There's a Map for That" ad was good enough to snare the No. 6 spot this week.]]>2009-10-15T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)The Long, Viral Lives of Cadbury, T-Mobile and Microsofturn:uuid:70b17f7a-3720-b582-5231-dfc6f3535c69 NEW YORK (AdAge.com) -- If the ad campaigns on this week's viral video chart look familiar, they should: They've all been here before.]]>2009-10-08T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Microsoft's So-Bad-It's-Good Windows 7 Ad Goes Viralurn:uuid:909aa65f-277b-bc0a-9c46-6d364e2e57cf MoveOn.org and Microsoft notch top spots on the viral video chart this week. But mainstays such as Evian's Rollerbabies and Microsoft's Project Natal gain as well.]]>2009-10-01T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)'80s Hair Band Dokken Catapults Norton Onto Viral Video Charturn:uuid:3f1aeec0-3bfc-cf36-7364-10a0c2678a14 Antivirus software maker Norton uses one of those so-bad-they're-good videos to make the No. 4 spot in this week's Viral Video Chart.]]>2009-09-24T12:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Sony Makes Viral Chart With Bullfighting-Meets-Soccer Mash-upurn:uuid:8389618c-a4ef-e04d-13ab-e8fa01e56c9a NEW YORK (AdAge.com) -- Hold on to your hat -- and maybe your stomach, too. There were no tripods involved in the filming of the wild Sony video that debuted in the ten spot, featuring a mash-up of a pickup soccer game and a bullfight.]]>2009-09-17T10:07:41-04:00aklassen@adage.com(Abbey Klaassen)Microsoft Finds Viral-Video Success -- Twiceurn:uuid:04b2d9e8-425e-1455-48d5-4589f5f6b5cc NEW YORK (AdAge.com) -- Microsoft is proving its staying power on the viral-video chart with two spots again this week, including the No. 2 spot with "Megawoosh" and the No. 5 spot with its Project Natal trailer.]]>2009-09-10T09:04:57-04:00aklaassen@adage.com(Abbey Klaassen)Tech Marketers Dominate Viral Video Charturn:uuid:5eb93e68-52c5-38b5-6c8d-cbfac9540b56 NEW YORK (AdAge.com) -- Five new videos hit the chart this week, and three of them are from computer makers -- can you tell it's back-to-school season? That's in addition to the two Microsoft videos, which have been mainstays of late, and two very (unintentionally?) funny infomercials.]]>2009-09-03T09:45:00-04:00aklaassen@adage.com(Abbey Klaassen)What's Going Viral? Thrilling Stunts and Hidden-Camera Pranksurn:uuid:8d0d86fe-6000-98d4-ddf1-d726767e1f60 As they have for the past several weeks, Evian with its roller-skating babies and Microsoft with its gigantic waterslide continue to battle it out for the No. 1 spot on the Viral Video Chart. But Danny MacAskill's Inspired Bicycles video and Office Max's "Penny Pranks" campaign provided new blood.]]>2009-08-27T10:50:00-04:00aklaassen@adage.com(Abbey Klaassen)Viral Video Chart: Roller Babies' Reign Ends, Microsoft in Top Spoturn:uuid:1fa7e5d1-4e7a-538c-bf00-536a460f29ca What's more popular than Evian's "Roller Babies"? The world's largest Slip 'n Slide. Microsoft's "Megawoosh" campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost 2.3 million views.]]>2009-08-20T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Miley Cyrus Nudges Walmart Onto Viral Video Charturn:uuid:074989eb-c36f-397c-eb04-d5354cca283c Walmart's Miley Cyrus-Max Azria collaboration made the Viral Video Chart this week with close to 500,000 views. Microsoft, Nike Skateboarding and Evian's rollerskating babies rounded out the action.]]>2009-08-13T11:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Nike, Frito-Lay Can't Disrupt Evian's Viral-Video Dominanceurn:uuid:14c2ad3f-19a4-a97e-0291-2dde9cc35d71 Nike Skateboarding's "Today Was a Good Day" effort and Frito-Lay's "A Woman's World" campaign are the fresh videos on this week's chart, which was still dominated by Evian's rollerskating babies.]]>2009-08-06T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Summer Doldrums Make for Quiet Viral-Video Weekurn:uuid:7e249661-f5ce-fb25-121b-80dc33fe6b78 NEW YORK (AdAge.com) -- Perhaps it's the summer weather or vacations beckoning, but this week's Viral Video Chart showed little movement from last week's. All the campaigns should look, well, familiar -- they were all on the chart last week.]]>2009-07-30T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)What Works on the Web: Cute, Cuddly, Controversialurn:uuid:098bdfc9-15b8-74c0-250e-183252e9cd6e NEW YORK (AdAge.com) -- Yep, it's still true: Cute and cuddly always work on the web.
Need more proof? Evian's rollerskating babies added another 12 million views last week to top the viral-ad chart, just 14% fewer than its prior record-breaking performance.]]>2009-07-23T11:55:00-04:00mlearmonth@adage.com(Michael Learmonth)Evian's Rollerskating Babies Smash Records With 14 Million Viewsurn:uuid:dd46a5ee-f378-9226-70ba-d8ffa2c65492 Evian's rollerskating-babies campaign generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each.]]>2009-07-16T10:59:00-04:00aklaassen@adage.com(Abbey Klaassen)Rollerskating Babies, Painted Bodies Rack up Viral Viewsurn:uuid:0b4c668a-3e06-f4b5-5d11-ecc178eb0093 NEW YORK (AdAge.com) -- With a whopping almost 4 million views -- that's a record single-week view count for the Viral Video Chart -- Air New Zealand returns to the chart with its "Nothing to Hide" campaign.]]>2009-07-09T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Who's Not Sick of Sexualized Sandwiches? Viral-Video Viewersurn:uuid:9c396138-bf7f-2bb9-4cb5-e432dfd4e553 Carl's Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of "The Hills" star Audrina Patridge eating a Teriyaki burger in a gold bikini.]]>2009-07-02T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Viral Success Can't Turn Comfort Wipe Into Real Producturn:uuid:c329efed-f24e-ba9a-a2e0-6fcb05227dba NEW YORK (AdAge.com) -- Just because there's a market for your online video doesn't mean there's a market for the product it's hawking, an important lesson illustrated by this week's No. 4-spot debut.]]>2009-06-25T10:35:00-04:00aklaassen@adage.com(Abbey Klaassen)Viral Video Chart: Top Spots Get Boost From Offline Buzzurn:uuid:c2e1da71-38e9-29da-b8d7-d39b473cc392 ]]>2009-06-18T10:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Carl's Jr. Pairs With Popular YouTuber for Viral Successurn:uuid:b6af0833-cf56-3043-43a6-f020114e9145 Carl's Jr. tapped YouTube's No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger -- and it has paid off, in 3.3 million views last week.]]>2009-06-11T10:00:28-04:00aklaassen@adage.com(Abbey Klaassen)Gillette Talks 'Hair Down There' in Viral Videourn:uuid:cafe61a8-639a-fdd1-35ba-70ca106c7382 NEW YORK (Ad Age.com) -- What is it about the "hair down there"? Philips found viral success with its "Shave Everywhere" videos, and this week's Viral Video Chart finds Gillette making its debut at No. 3 with a how-to video about how to groom the more manly parts of the body.]]>2009-06-04T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Viral Video Chart: NBA Content Takes Off on Weburn:uuid:5c689aa9-c0a9-8318-2934-1b599f504e1c Spots from Nike and the NBA show that basketball is on lots of people's minds around playoff time -- and that the news can fuel viral activity.]]>2009-05-28T08:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Five New Spots Signal Big Turnover on Viral Video Charturn:uuid:b55f8f84-05f6-a16a-c36b-a9ab4c7ed800 There's fresh blood on the Viral Video Chart this week, with a whopping five new videos that snagged enough views to break into the top 10.]]>2009-05-21T11:20:00-04:00aklaassen@adage.com(Abbey Klaassen)Vodafone Bows as Week's Top Viral Ad Campaignurn:uuid:e3d4b724-e994-3282-1667-caecc196ae5d For the first time since Visible Measures and Ad Age started publishing the Viral Video Chart, a new campaign has nabbed the top spot. With 785,160 views, Vodafone's "Make the Most of Now" makes its debut as the week's most watched.]]>2009-05-14T11:00:00-04:00aklaassen@adage.com(Abbey Klaassen)Trident's Beyonce Dance Debuts as No. 2 Most-Watched Viral Videourn:uuid:49aedcba-7631-7017-d350-9b2b70c165db NEW YORK (Ad Age.com) -- A few weeks back we asked whether the threshold for making it onto the Viral Video Chart was getting higher. Well, two weeks later it doesn't appear to be the case. This week saw relatively few shifts in the three mainstays, which have appeared on the chart every week since we launched it: Samsung's "LED Sheep," T-Mobile's "Dance" and Cadbury's "Eyebrow Dance."]]>2009-05-07T12:00:00-04:00aklaassen@adage.com(Abbey Klaassen)