http://adage.com/rss-feed.php?section_id=674 en-us 120 http://adage.com/rss-feed.php?section_id=674 http://adage.com/img/adage-logo-sm.gif http://adage.com/digital/article.php?article_id=140602
NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.]]> http://adage.com/digital/article.php?article_id=140602 Thu, 19 Nov 2009 08:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=140436
The International Olympics Committee debuted in the top spot with videos of its athletes issuing unusual challenges to viewers and Weezer nabbed No. 3 with its Snuggie tie-in.]]> http://adage.com/digital/article.php?article_id=140436 Thu, 12 Nov 2009 08:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=140300
NEW YORK (AdAge.com) -- Microbilt's "I Love Local Commercials" campaign dropped into the viral video chart this week, led by a dramatic pitch, created by YouTuber's Rhett & Link, for an Alabama-based mobile-home business.]]> http://adage.com/digital/article.php?article_id=140300 Thu, 05 Nov 2009 08:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=140007
NEW YORK (AdAge.com) -- Microsoft launched its much-ballyhooed OS Windows 7 last week, but it was Apple's counterpunch that drew the web views.]]> http://adage.com/digital/article.php?article_id=140007 Thu, 29 Oct 2009 10:52:00 -0400 mlearmonth@adage.com(Michael Learmonth) http://adage.com/digital/article.php?article_id=139813
NEW YORK (AdAge.com) -- A viral ad produced in Europe wasn't enough to win Volkswagen's business in the U.S., apparently. Omnicom Group's DDB was just eliminated from the VW sweepstakes in the U.S., but its digital ad from DDB Stockholm and Tribal DDB, part of the "The Fun Theory" campaign, debuted at No. 2 on Ad Age Viral Video Chart.]]> http://adage.com/digital/article.php?article_id=139813 Thu, 22 Oct 2009 10:14:00 -0400 mlearmonth@adage.com(Michael Learmonth) http://adage.com/digital/article.php?article_id=139666
NEW YORK (AdAge.com) -- The newest debut on the chart isn't cute or cuddly, it's not a spoof or a prank and it doesn't make you ask "How'd they do that?" But Verizon's "There's a Map for That" ad was good enough to snare the No. 6 spot this week.]]> http://adage.com/digital/article.php?article_id=139666 Thu, 15 Oct 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=139511
NEW YORK (AdAge.com) -- If the ad campaigns on this week's viral video chart look familiar, they should: They've all been here before.]]> http://adage.com/digital/article.php?article_id=139511 Thu, 08 Oct 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=139350
MoveOn.org and Microsoft notch top spots on the viral video chart this week. But mainstays such as Evian's Rollerbabies and Microsoft's Project Natal gain as well.]]> http://adage.com/digital/article.php?article_id=139350 Thu, 01 Oct 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=139211
Antivirus software maker Norton uses one of those so-bad-they're-good videos to make the No. 4 spot in this week's Viral Video Chart.]]> http://adage.com/digital/article.php?article_id=139211 Thu, 24 Sep 2009 12:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=139069
NEW YORK (AdAge.com) -- Hold on to your hat -- and maybe your stomach, too. There were no tripods involved in the filming of the wild Sony video that debuted in the ten spot, featuring a mash-up of a pickup soccer game and a bullfight.]]> http://adage.com/digital/article.php?article_id=139069 Thu, 17 Sep 2009 10:07:41 -0400 aklassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138900
NEW YORK (AdAge.com) -- Microsoft is proving its staying power on the viral-video chart with two spots again this week, including the No. 2 spot with "Megawoosh" and the No. 5 spot with its Project Natal trailer.]]> http://adage.com/digital/article.php?article_id=138900 Thu, 10 Sep 2009 09:04:57 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138751
NEW YORK (AdAge.com) -- Five new videos hit the chart this week, and three of them are from computer makers -- can you tell it's back-to-school season? That's in addition to the two Microsoft videos, which have been mainstays of late, and two very (unintentionally?) funny infomercials.]]> http://adage.com/digital/article.php?article_id=138751 Thu, 03 Sep 2009 09:45:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138662
As they have for the past several weeks, Evian with its roller-skating babies and Microsoft with its gigantic waterslide continue to battle it out for the No. 1 spot on the Viral Video Chart. But Danny MacAskill's Inspired Bicycles video and Office Max's "Penny Pranks" campaign provided new blood.]]> http://adage.com/digital/article.php?article_id=138662 Thu, 27 Aug 2009 10:50:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138542
What's more popular than Evian's "Roller Babies"? The world's largest Slip 'n Slide. Microsoft's "Megawoosh" campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost 2.3 million views.]]> http://adage.com/digital/article.php?article_id=138542 Thu, 20 Aug 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138423
Walmart's Miley Cyrus-Max Azria collaboration made the Viral Video Chart this week with close to 500,000 views. Microsoft, Nike Skateboarding and Evian's rollerskating babies rounded out the action.]]> http://adage.com/digital/article.php?article_id=138423 Thu, 13 Aug 2009 11:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138299
Nike Skateboarding's "Today Was a Good Day" effort and Frito-Lay's "A Woman's World" campaign are the fresh videos on this week's chart, which was still dominated by Evian's rollerskating babies.]]> http://adage.com/digital/article.php?article_id=138299 Thu, 06 Aug 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138184
NEW YORK (AdAge.com) -- Perhaps it's the summer weather or vacations beckoning, but this week's Viral Video Chart showed little movement from last week's. All the campaigns should look, well, familiar -- they were all on the chart last week.]]> http://adage.com/digital/article.php?article_id=138184 Thu, 30 Jul 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=138056
NEW YORK (AdAge.com) -- Yep, it's still true: Cute and cuddly always work on the web. Need more proof? Evian's rollerskating babies added another 12 million views last week to top the viral-ad chart, just 14% fewer than its prior record-breaking performance.]]> http://adage.com/digital/article.php?article_id=138056 Thu, 23 Jul 2009 11:55:00 -0400 mlearmonth@adage.com(Michael Learmonth) http://adage.com/digital/article.php?article_id=137911
Evian's rollerskating-babies campaign generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each.]]> http://adage.com/digital/article.php?article_id=137911 Thu, 16 Jul 2009 10:59:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=137784
NEW YORK (AdAge.com) -- With a whopping almost 4 million views -- that's a record single-week view count for the Viral Video Chart -- Air New Zealand returns to the chart with its "Nothing to Hide" campaign.]]> http://adage.com/digital/article.php?article_id=137784 Thu, 09 Jul 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=137694
Carl's Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of "The Hills" star Audrina Patridge eating a Teriyaki burger in a gold bikini.]]> http://adage.com/digital/article.php?article_id=137694 Thu, 02 Jul 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=137543
NEW YORK (AdAge.com) -- Just because there's a market for your online video doesn't mean there's a market for the product it's hawking, an important lesson illustrated by this week's No. 4-spot debut.]]> http://adage.com/digital/article.php?article_id=137543 Thu, 25 Jun 2009 10:35:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=137365
]]> http://adage.com/digital/article.php?article_id=137365 Thu, 18 Jun 2009 10:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=137203
Carl's Jr. tapped YouTube's No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger -- and it has paid off, in 3.3 million views last week.]]> http://adage.com/digital/article.php?article_id=137203 Thu, 11 Jun 2009 10:00:28 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=137054
NEW YORK (Ad Age.com) -- What is it about the "hair down there"? Philips found viral success with its "Shave Everywhere" videos, and this week's Viral Video Chart finds Gillette making its debut at No. 3 with a how-to video about how to groom the more manly parts of the body.]]> http://adage.com/digital/article.php?article_id=137054 Thu, 04 Jun 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=136878
Spots from Nike and the NBA show that basketball is on lots of people's minds around playoff time -- and that the news can fuel viral activity.]]> http://adage.com/digital/article.php?article_id=136878 Thu, 28 May 2009 08:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=136774
There's fresh blood on the Viral Video Chart this week, with a whopping five new videos that snagged enough views to break into the top 10.]]> http://adage.com/digital/article.php?article_id=136774 Thu, 21 May 2009 11:20:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=136623
For the first time since Visible Measures and Ad Age started publishing the Viral Video Chart, a new campaign has nabbed the top spot. With 785,160 views, Vodafone's "Make the Most of Now" makes its debut as the week's most watched.]]> http://adage.com/digital/article.php?article_id=136623 Thu, 14 May 2009 11:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=136473
NEW YORK (Ad Age.com) -- A few weeks back we asked whether the threshold for making it onto the Viral Video Chart was getting higher. Well, two weeks later it doesn't appear to be the case. This week saw relatively few shifts in the three mainstays, which have appeared on the chart every week since we launched it: Samsung's "LED Sheep," T-Mobile's "Dance" and Cadbury's "Eyebrow Dance."]]> http://adage.com/digital/article.php?article_id=136473 Thu, 07 May 2009 12:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=136338
NEW YORK (Ad Age.com) -- As they pulled the data, the folks at Visible Measures noticed total views of the top 10 videos on the chart dropped 34% this week. Perplexing? Indeed.]]> http://adage.com/digital/article.php?article_id=136338 Thu, 30 Apr 2009 12:15:00 -0400