urn:uuid:61ec465f-e848-2a8c-afaa-7b15513d159a 2009-11-24T09:34:27-05:00 AdAge Staff urn:uuid:cb5cd141-9340-70b4-60a6-80cf50c1fabb

NEW YORK (AdAge.com) -- The leading ad exchanges as well as some smaller independents are readying new capabilities that promise to shake up the market once again and, in the process, begin to fulfill the promise that display exchanges first hinted at.]]>

2009-04-20T00:00:00-04:00 urn:uuid:8f6dd041-144f-540f-a4ef-267ee95296ac

In this issue, we hope to break down the increasingly complex online advertising-network and -exchange ecosystem, looking at how the players operate, what innovations are on the horizon and where entrants are starting to find success.]]>

2009-04-20T00:00:00-04:00 aklaassen@adage.com(Abbey Klaassen) urn:uuid:cf7390a7-a25f-26fb-9e6e-d7c86297d89b

NEW YORK (AdAge.com) -- Emerging "demand-side" ad exchanges and networks show agencies asserting their power -- and boosting their slice of the display-market pie.]]>

2009-04-20T00:00:00-04:00 urn:uuid:5de80bd0-a3c8-61ed-9986-bb636c86633e

All of the large holding companies are making some sort of play in demand-side ad networks. Here's a look into what they're up to.]]>

2009-04-20T00:00:00-04:00 urn:uuid:205f86af-0cf2-7b06-da59-5492b2f4fd4a

NEW YORK (AdAge.com) -- The various elements and mechanisms that will make up the next-generation of the online-display-advertising ecosystem are beginning to fall into place.]]>

2009-04-20T00:00:00-04:00 urn:uuid:486096d5-602f-a12d-266c-21984f1075bb

NEW YORK (AdAge.com) -- New companies and platforms are focusing on optimizing a publisher's online ad yield -- and they use the same types of sophisticated platforms and algorithms that are squeezing publishers on the other side of the equation.]]>

2009-04-20T00:00:00-04:00 urn:uuid:d9e6e0ba-8078-34db-6f34-067359b401aa

NEW YORK (AdAge.com) -- Could data about impressions -- rather than impressions themselves -- be the real winner as the online-display industry moves toward an exchange model?]]>

2009-04-20T00:00:00-04:00