http://adage.com/rss-feed.php?section_id=677 en-us 120 http://adage.com/rss-feed.php?section_id=677 http://adage.com/img/adage-logo-sm.gif http://adage.com/adnetworkexchangeguide09/article.php?article_id=136000 NEW YORK (AdAge.com) -- The leading ad exchanges as well as some smaller independents are readying new capabilities that promise to shake up the market once again and, in the process, begin to fulfill the promise that display exchanges first hinted at.]]> http://adage.com/adnetworkexchangeguide09/article.php?article_id=136000 Mon, 20 Apr 2009 00:00:00 -0400 http://adage.com/adnetworkexchangeguide09/article.php?article_id=135983
In this issue, we hope to break down the increasingly complex online advertising-network and -exchange ecosystem, looking at how the players operate, what innovations are on the horizon and where entrants are starting to find success.]]> http://adage.com/adnetworkexchangeguide09/article.php?article_id=135983 Mon, 20 Apr 2009 00:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/adnetworkexchangeguide09/article.php?article_id=135985
NEW YORK (AdAge.com) -- Emerging "demand-side" ad exchanges and networks show agencies asserting their power -- and boosting their slice of the display-market pie.]]> http://adage.com/adnetworkexchangeguide09/article.php?article_id=135985 Mon, 20 Apr 2009 00:00:00 -0400 http://adage.com/adnetworkexchangeguide09/article.php?article_id=135992
All of the large holding companies are making some sort of play in demand-side ad networks. Here's a look into what they're up to.]]> http://adage.com/adnetworkexchangeguide09/article.php?article_id=135992 Mon, 20 Apr 2009 00:00:00 -0400 http://adage.com/adnetworkexchangeguide09/article.php?article_id=135998
NEW YORK (AdAge.com) -- The various elements and mechanisms that will make up the next-generation of the online-display-advertising ecosystem are beginning to fall into place.]]> http://adage.com/adnetworkexchangeguide09/article.php?article_id=135998 Mon, 20 Apr 2009 00:00:00 -0400 http://adage.com/adnetworkexchangeguide09/article.php?article_id=136001
NEW YORK (AdAge.com) -- New companies and platforms are focusing on optimizing a publisher's online ad yield -- and they use the same types of sophisticated platforms and algorithms that are squeezing publishers on the other side of the equation.]]> http://adage.com/adnetworkexchangeguide09/article.php?article_id=136001 Mon, 20 Apr 2009 00:00:00 -0400 http://adage.com/adnetworkexchangeguide09/article.php?article_id=136003
NEW YORK (AdAge.com) -- Could data about impressions -- rather than impressions themselves -- be the real winner as the online-display industry moves toward an exchange model?]]> http://adage.com/adnetworkexchangeguide09/article.php?article_id=136003 Mon, 20 Apr 2009 00:00:00 -0400