Heather Marie had always found online shopping unreasonably difficult. So the former retail and digital ad-sales executive did something about it, launching a company in 2011 that lets people add items to a global shopping cart no matter where they are on the web.
Last week, L'Oral became the first brand marketer to use Ms. Marie's company, Shoppable, and its checkout technology to create a universal shopping cart that can be used across its brands, divisions and digital content.
She came to L'Oral's attention through its Women In Digital Next Generation program, which aims to identify and honor female-led digital startups. The collaboration is exactly what Rachel Weiss, VP-digital strategy and innovation, was hoping for when she launched the program in 2012. Her goal was not just to boost the underdeveloped pool of female-led digital startups, but put them to work solving problems for L'Oral.
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