urn:uuid:6b9a838f-0f9c-c80b-888c-e881e033e578 2009-11-28T17:26:03-05:00 AdAge Staff urn:uuid:75ad4695-285d-67ed-6fd6-716f69d88a65

NEW YORK (AdAge.com) -- For each of the past 13 years, Ad Age has published a special report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts. The honorees are recognized for having played significant roles in defining the future of their fields. Today, we name the 2009 Women to Watch and provide links to the stories of the all the women who have appeared in this report since 1997.]]>

2009-06-01T00:00:00-04:00 urn:uuid:5b4a85d9-9670-223d-94bc-cbada9042d5a

If digital out of home pops up on a marketer's media plan of late, chances are Suzanne Alecia played a role in getting it there.]]>

2009-06-01T00:00:00-04:00 ahampp@adage.com(Andrew Hampp) urn:uuid:48957549-1c7d-1a2a-013b-9d62baee2dbb

More TV ads these days look less like the hard-sell entreaties of yore that interrupted and distracted and instead seem a part of the TV programs they support. You can give some credit to NBC Universal's Barbara Blangiardi for that ongoing metamorphosis.]]>

2009-06-01T00:00:00-04:00 bsteinberg@adage.com(Brian Steinberg) urn:uuid:b293a2a1-6b48-1707-d8a3-f1f564efce41

Coca-Cola Co. is emerging as an industry leader in value-based compensation, and the woman behind that push is Sarah Madden Armstrong, director-worldwide media and communication operations.]]>

2009-06-01T00:00:00-04:00 nzmuda@adage.com(Natalie Zmuda) urn:uuid:ffb2c204-b9ca-c095-dd16-bd4fd93504e2

Jill Beraud, PepsiCo's global CMO, is working to build its food and beverage brands on a global scale and integrate global marketing.]]>

2009-06-01T00:00:00-04:00 nzmuda@adage.com(Natalie Zmuda) urn:uuid:5270280d-8305-522c-9655-89b2a9c5b891

"Easy, breezy" as CoverGirl's slogan may be, the cosmetics business hasn't always come easy for P&G. Nor has it always been a thing of beauty. But the business has never been in better shape than now under Esi Eggleston Bracey, 38, VP-global cosmetics.]]>

2009-06-01T00:00:00-04:00 jneff@adage.com(Jack Neff) urn:uuid:3880a857-1e1d-4c93-dfb2-f032fbd973ef

Clorox Green Works has become, at least by Clorox Co.'s accounting, the largest green brand in household cleaners in less than a year. Last year, it successfully took Clorox into a new category -- dish soap. Helping lead that charge has been Jessica Buttimer.]]>

2009-06-01T00:00:00-04:00 jneff@adage.com(Jack Neff) urn:uuid:1ba71f2a-0eaa-0a01-7101-80b1d58081f8

Jenny Cisney's personal and professional passions first crossed in 2008, when she became Kodak's chief blogger.]]>

2009-06-01T00:00:00-04:00 bbulik@adage.com(Beth Snyder Bulik) urn:uuid:78d5f1f4-95ae-1246-2dca-a7e32b1ac133

The Bud Light Lime campaign Vida Cornelious created -- featuring music from the pop star Santogold -- turned the brand into Anheuser-Busch's most successful product launch, by some measures, since Bud Light itself.]]>

2009-06-01T00:00:00-04:00 jmullman@adage.com(Jeremy Mullman) urn:uuid:b5673314-8aae-2a2f-f5bd-4cc27d4c06c2

At Univision, Graciela Eleta is working with marketers who often are still figuring out which brands should target Hispanics, and how to do it.]]>

2009-06-01T00:00:00-04:00 lwentz@adage.com(Laurel Wentz) urn:uuid:8c8be412-fee5-d5e1-726e-248cdf7680ec

It's not too big a stretch to say that the future of Microsoft's advertising business, long a symbol of futility for the Redmond giant, is in the hands of its newly named VP-advertising, Robin Domeniconi.]]>

2009-06-01T00:00:00-04:00 mlearmonth@adage.com(Michael Learmonth) urn:uuid:d1025ea4-a0cb-10e5-2e93-e4c704a6b562

Aegis Group turned eastward this year and hired Shanghai-based Jean Lin, 44, to fill a new role in the company: global chief strategy office of its digital-marketing division, Isobar.]]>

2009-06-01T00:00:00-04:00 nmadden@adage.com(Normandy Madden) urn:uuid:918cc507-83be-89dc-b441-7141fe8770f9

When Maureen Linder took over as VP-global advertising at Campbell Soup Co. in January, she was charged with overseeing Campbell's agencies and the company's worldwide advertising output.]]>

2009-06-01T00:00:00-04:00 eyork@adage.com(Emily Bryson York) urn:uuid:295d62b5-d29c-77d4-2b17-8b533d10a488

Weber Shandwick's Gail Heimann is regarded by many in the PR industry as one of the best minds in consumer marketing.]]>

2009-06-01T00:00:00-04:00 mbush@adage.com(Michael Bush) urn:uuid:4400a43f-586d-d83f-1e23-6459832ad29f

Fran Hauser has been especially worth watching since last fall, when Time Inc. expanded her portfolio beyond People Digital to add the websites for Entertainment Weekly, Essence, InStyle and People en Espanol.]]>

2009-06-01T00:00:00-04:00 nives@adage.com(Nat Ives) urn:uuid:b0cbe403-2cdd-777c-dac7-63f0d9288e8d

Facebook may lay claim to being the world's top social networking site, but in the mobile arena, MySpace has the leg up in turning eyeballs into dollars -- thanks to Chandra Hill.]]>

2009-06-01T00:00:00-04:00 rchang@adage.com(Rita Chang) urn:uuid:f65e1ef8-a699-e526-46c9-dab4be4e2c00

Six weeks into a summer internship at BBDO, New York, a 21-year old Kerry Keenan sold her first campaign. It was for Frito-Lay's SunChips brand, and she was hooked. Today, Ms. Keenan, 40, is one of Madison Avenue's woefully few female creatives in a global role.]]>

2009-06-01T00:00:00-04:00 rparekh@adage.com(Rupal Parekh) urn:uuid:9a2ed4f5-f453-3224-7530-f0e3f5110113

Danya Proud, senior manager-communications, McDonald's USA, had a busier-than-average spring. The public-relations executive, who co-heads U.S. media relations for the fast feeder, was also tapped to co-lead the chain's long-awaited McCafe rollout.]]>

2009-06-01T00:00:00-04:00 eyork@adage.com(Emily Bryson York) urn:uuid:1d1b1795-8ccb-c159-c3a4-ca4973d99c6e

In her first foray into the agency world, Jacki Kelley has certainly jumped into the deep end of the pool.]]>

2009-06-01T00:00:00-04:00 mbush@adage.com(Michael Bush) urn:uuid:e4aed5fe-0770-29a3-98cd-3669ff71fabf

In her impressive career at Crispin Porter & Bogusky, Tiffany Kosel has garnered awards at nearly every show out there, from Clios to Cannes Lions.]]>

2009-06-01T00:00:00-04:00 mmiley@adage.com(Marissa Miley) urn:uuid:e9dba7b9-2b5e-1437-42fa-86378e3e89c8

Mary Murcko still has an easy, enthusiastic laugh, despite having to deal with some serious challenges and ever-increasing responsibility as her career has progressed.]]>

2009-06-01T00:00:00-04:00 nives@adage.com(Nat Ives) urn:uuid:a86e9f98-5196-486a-90eb-13410c310728

Two years after quietly opening its doors, Jill Nykoliation's agency Juniper Park has grown from five staffers to fifty and has landed lead agency duties for several Frito-Lay brands in North America and the Quaker snack portfolio, plus local clients such as the Canadian Red Cross and lingerie brand Secrets from Your Sister.]]>

2009-06-01T00:00:00-04:00 rparekh@adage.com(Rupal Parekh) urn:uuid:fe253a01-269d-7ef0-f31e-3bbd48ba1e7c

Martine Reardon took on her new role as exec VP-marketing following Macy's reorganization earlier this year. And while it's clear she's thrilled with the possibilities, she's also serious about her role as custodian of the institution she once admired from afar.]]>

2009-06-01T00:00:00-04:00 nzmuda@adage.com(Natalie Zmuda) urn:uuid:db4802d7-9181-eadd-80f1-d3128bd15a82

Andrea Kerr Redniss is a big reason Publicis Groupe's Optimedia has become one of the holding company's most digital agencies, with digital accounting for a third of all billings.]]>

2009-06-01T00:00:00-04:00 mlearmonth@adage.com(Michael Learmonth) urn:uuid:de4581ba-702e-ef79-13de-3fd704d9939b

As Facebook's chief operating officer, Sheryl Sandberg is charged with turning the service into something that justifies valuations most recently pegged at somewhere between $5 billion and $10 billion.]]>

2009-06-01T00:00:00-04:00 aklaassen@adage.com(Abbey Klaassen) urn:uuid:bd520435-5fef-8443-3e79-26ee1b3fe638

Tina Sharkey is a woman with an uber-mission -- and she'll not be constrained by legacy business models.]]>

2009-06-01T00:00:00-04:00 aklaassen@adage.com(Abbey Klaassen) urn:uuid:aef21c2c-bf94-b873-6e40-8826611fae32

Holding a digital speed-dating event for major clients is just one way Marla Skiko convinces marketers that Hispanics can be as active online as other consumers -- and sometimes more so.]]>

2009-06-01T00:00:00-04:00 lwentz@adage.com(Laurel Wentz) urn:uuid:bfb0f347-d11c-849b-9175-f96cb1223d55

As Yahoo's first chief marketing officer in almost 18 months, Elisa Steele is charged with guiding the portal through perhaps its most challenging period: Revenue is down in a soft year, the troops have endured multiple management changes and the company spent the better part of last year fending off an unwanted advance from Microsoft.]]>

2009-06-01T00:00:00-04:00 aklaassen@adage.com(Abbey Klaassen) urn:uuid:05340897-b633-bbf2-ac46-6f3fa5da147d

The inaugural blitz that put Audi virtually everywhere on President Obama's big day -- in a smart way -- and exceeded Audi's projections 62%, with a tally of 111 million media impressions and traffic to Audiusa.com spiking 555%. The results so impressed parent Germany's Audi AG that it's using it as a benchmark best practice.]]>

2009-06-01T00:00:00-04:00 jhalliday@adage.com(Jean Halliday) urn:uuid:4b46c420-e2bb-135a-2c29-09f81a403110

Since joining Sci-Fi in 2007 from NBC Universal sibling Bravo as the network's first VP-strategic marketing, Ms. Weisenberg has helped Sci-Fi achieve an 11% increase in ad revenue, according to TNS Media Intelligence, by creating programs that broaden the perception of the Sci-Fi brand to both viewers and advertisers.]]>

2009-06-01T00:00:00-04:00 ahampp@adage.com(Andrew Hampp)