In a series of YouTube videos for Hanes promoting its ComfortBlend line of clothing, a quirky character called Al Lenderson demonstrates the brand's softness by conducting a series of destructive experiments. The brand's digital agency, 360i, devised the "Soften the Blow" content to target men. If you like watching Ming vases getting smashed up, or soft fruit being sling-shotted against a gong, this will liven up your work day.

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Mullen and Google have used Game of Thrones' Khaleesi and the Cookie Monster to demonstrate Google Play. Now, a bloodsucking vampire -- in fact, the bloodsucking vampire -- takes center stage, in the newest execution in the fun campaign.

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How do you release a new song? If you're Kanye West and love attention, you do it by

live-projecting the song via videos on dozens of buildings. The rapper tweeted recently

that he would be premiering the song, and visuals across the world on 66 different

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What happens when your mate of 100 or so years heads off to the afterlife before you do? You mourn, go on blind dates, party like a rock star and have creepy encounters with sex toys and glory holes--at least in the case of Arthur, the Galapagos turtle, star of a new spot out of 4Creative, the in-house creative arm of British broadcaster Channel 4. The ad promotes the channel's upcoming "Mating Season" documentary series. It's accompanied by a fun website chronicling Arthur's love life as well as print illustrated by Noma Barr. It was created and directed by John Allison and Chris Bovill, agency vets from Fallon and TBWA London who landed creative director roles at 4Creative last fall.

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Dr. Pepper turns its "One of a Kind" spotlight, which has previously focused on notable achievers like a roller-derbying mom or female boxers, on a trailblazer of a different kind: the extremely good looking man.

A new spot by Deutsch Los Angeles purports to turn the recent trend of beefcake advertising (see: Liquid Plumr) by brands that have nothing to do with good looks on its head. While car companies and others have been doing this with hot women for years, the agency decided that it needed to do something about the male-centric trend, and feature a hot young male model being celebrated just because he's simply gorgeous.

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Puerto Rican newspaper El Nuevo Dia countered falling subscription numbers and competition from free papers with a campaign through Badillo Saatchi & Saatchi that reminded readers about its importance. With Hurricane Isaac approaching last August, the paper prepared by making sure it delivered an issue to 5,000 former readers who had cancelled their subscriptions. It came with a sticker reminding them that "On days like today, we are still the only ones that deliver". As a result, 37% of recipients reactivated their subscriptions.

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Silk soymilk is kicking off a new social campaign that involves a character called "Mr Smooth" singing fans' descriptions of the brand on YouTube. Developed by Evolution Bureau, the campaign encourages users to submit their description of the brand on its Facebook page under the banner "Tastemaker Challenge". Silk selects one per week, based on its creative merit, and then turned into a YouTube video where Mr. Smooth singing the fan-written odes.

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What happens when your mate of 100 or so years heads off to the afterlife before you do? You mourn, go on blind dates, party like a rock star and have creepy encounters with sex toys and glory holes--at least in the case of Arthur, the Galapagos turtle, star of a new spot out of 4Creative, the in-house creative arm of British broadcaster Channel 4. The ad promotes the channel's upcoming "Mating Season" documentary series. It's accompanied by a fun website chronicling Arthur's love life as well as print illustrated by Noma Barr. It was created and directed by John Allison and Chris Bovill, agency vets from Fallon and TBWA London who landed creative director roles at 4Creative last fall.

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This music video created by Volvo for Swedish dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. Swedish House Mafia disbanded in March after five years together, so Volvo, and its agency Forsman & Bodenfors, approached them about making a film in which the trio are seen going their separate ways in the brand's new XC60 cross-country vehicles.

While the music video is a poignant tribute to the band who -- at least for now -- will be saying goodbye to the fast-pace life of touring and traveling, it's also an elegant illustration of how the new car can pull its drive away from frenetic city life to more peaceful environs.

Director Adam Berg filmed it beautifully against a moody Scandinavian landscape, and the soundtrack is a cover of one of their early hits, "Leave the World Behind," by singer Lune. The YouTube video has already created a social buzz, and there's also an interactive website, leavetheworldbehind.com, featuring the video and behind-the-scenes information. Scenes from the video will also feature in TV and print commercials by Volvo.

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A series of spots feature hair-aware men in a variety of ridiculous situations to some comic effect in Axe's newest campaign for its haircare line. Created via BBH London and directed by Harold Einstein, the concept is a mildly amusing one, featuring shots of the guys taming their locks before going about their business. See all four of them on the right.

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A series of spots feature hair-aware men in a variety of ridiculous situations to some comic effect in Axe's newest campaign for its haircare line. Created via BBH London and directed by Harold Einstein, the concept is a mildly amusing one, featuring shots of the guys taming their locks before going about their business. See all four of them on the right.

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Online journalism is the entertainment of the future! At least that's how it seems when it comes to the clever ways media outlets like the NYTimes, Pitchfork, The Guardian, Slate, have illustrated theirs stories with interactive graphics, like this interactive infographic from the latter, which pits the most famous spaceships in pop culture history against each other in a race. Readers can click on a destination and see which intergalactic cruiser--from the Star Trek Enterprise to the Milennium Falcon to Dr. Who's Tardis Phone Booth--will get there first. And, is it just a coincidence that the guy behind this is named Chris Kirk?

Previously, the NYTimes held its own race, but with slower speed demons known as Olympic runners,

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Find out if you're any less stupid than the adorable, imprudent characters of McCann Melbourne's whimsical, award-winning spot for the Australian Metro, "Dumb Ways to Die," in the new mobile game based on the film. Swat wasps, step back behind the yellow line and avoid piranhas pecking at your privates in the app featuring characters created by Julian Frost, now available on iTunes. You can also pledge to "not do dumb stuff around trains" via the game.

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When tennis pro Roger Federer comes home to his immaculate, minimalist house, the

last thing he wants is a fly buzzing around, cramping his style. Nike promotes the Nike

Free Trainer 5.0's flexibility with a fun spot that features Fed traipsing all over his home,

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Brandon Allen, CEO and one of the twenty-something co-founders of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps in a new online campaign to promote the vintner's "Sexual Chocolate" wine.

The wine's name pays homage to Eddie Murphy's band from "Coming to America."

It also provides lots of fodder for the three ads, which all turn on risque themes. In

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Ogilvy & Mather Chicago will earn knowing smiles from parents of messy toddlers with this set of print ads for Huggies Wipes. "Mess By Numbers" shows how your baby's artistic temperament extends to the world he or she sees -- turning your kitchen, and your car, into a giant canvas.

The images were photographed by Tony D'Orio, and rendered into an all-white environment dotted with squiggly mess lines by retoucher Scott Giannini.

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An online experience friom Buzzman Paris for Mikado stick cookies tests your willpower, and then punishes the weak--with a series of silly digital handslaps. The site's opening image tempts you with a box of Mikado, asking not you to pull out one of the chocolate-covered treats. If you do, you're subject to various online annoyances, like watching a movie in Czech with Lithuanian subtitles, listening to the annoying ring of old school telephones or disabling a ticking time bomb--consisting of 250 wires.

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This new cast poster for Lars Von Trier's upcoming film, "Nymphomania," co-produced out of Caviar, gives a clue to how far the feature is going to go. It stars Charlotte Gainsbourg as a sex addict who recounts her various experiences to a man who rescues her from a beating.The poster portrays the film's cast, including Christian Slatter, Willem Defoe and Stellan Strarsgard, in all kinds of risque positions, within a tableaux reminiscent of the great masters.

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Colenso BBDO Auckland shows what it might be like to live in one of the more repressive countries of the world with "Trial by Timeline," a pretty shocking Facebook app for Amnesty International that goes through your Facebook to see what otherwise innocent acts might land you in jail in Sierra Leone, or get you beheaded in Iran and tortured in North Korea.

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Being an American Express member brings various perks, no matter who you are, as seen in this new spot starring comedian/actress Carrie Brownstein, created out of Ogilvy & Mather New York and directed by Imperial Woodpecker's Stacy Wall.

Brownstein is quite the creative polymath--she's star of IFC hipster sketch comedy show Portlandia, and was also guitarist/vocalist for Sleater-Kinney. Turns out, she also had a short stint in the ad world at Wieden Kennedy. In this new spot, her many talents are on display as she plays a businessman, drill sergeant sitar instructor and big box-shopping mom, all who enjoy the benefits of being in the Amex card-carrying club.

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After Coca-Cola got so much grief the last time it tried to change the color of their cans, you'd think the beverage company would never pull something like that again. But in Brazil, under the guidance of agency Wieden & Kennedy Paulo, the cans have gotten a temporary makeover, sporting the colors of the Brazilian flag. The new packaging is available in the country for the next two months, and was created to support the Brazil during the upcoming FIFA Confederations Cup. The timing is good too, as the company gears up to host the World Cup -- something that its citizens aren't yet sure its infrastructure is ready for.

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Simon Pierro, a magician known for his clever iPad tricks, takes the Angry Birds, Bad Piggies, and associated goodies in and out of the tablet world in this exhilarating display of digital magic. It's all to promote Rovio's "Abra-Ca-Bacon," a new update to Angry Bird "Seasons."

In the film, he miraculously makes gameplay on an iPad cross over into the real world, an idea inspired by the update itself. "The new features of the Angry Birds game provide the basis for my iPad magic," Pierro explains on his site. "Birds are launched out of the iPad with the slingshot and the magical portals teleport the Angry Birds from one iPad to the other."

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We've had plenty of lessons from the likes of Dove on the dangers of representing unachievable standards of female beauty in advertising. But now underwear brand Tommy John has done the same for men. This ad, by New York agency Young Discoverer's Club, presents us with "Underwear Man", featuring the hairless, baby-oiled super-abs most men are never likely to achieve. The ad's premise is that your man might not look like that, but he might feel like it with Tommy John's underwear, with the strapline "Real Smart Underwear For Real Smart Men".

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Encouraging kids to wear their seatbelts can be a trial. So Leo Burnett Brazil created these fabulous seatbelt covers for Fiat in a tie-up with DC Comics' The Justice League. Batman, The Flash and Wonder Woman-themed covers give kids an extra incentive to belt up; particularly important in a country where one of the main causes of child mortality is traffic accidents.

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To tie in with its sponsorship of the French Open tennis championship, BNP Paribas is launching a campaign where tennis fans can "train" France's no 1 player Jo-Wilfried Tsonga via Twitter.

The bank worked with We Are Social's French office on the activity, which encourages fans to visit theTweet and Shoot website and log in via Twitter. They can drag and drop a tennis ball on a virtual on-screen tennis court to adjust the positioning of their shot to challenge Tsonga. The user's shot is then encoded as a hashtag and placed into a tweet from them, to which they can add a personal message to Tsonga. On May 23, at 4pm GMT, Tsonga will take to the tennis court and take on the shots fired at him by an on-court robot, connected to the internet and Twitter via 3G. it will select users' tweets at random and fire tennis balls at Tsonga, with the event live-streamed on the site. Fans can also enter a prize draw to become one of Tsonga's "VIP Twitter Trainers", who get a guarantee that their shots will be fired.

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Last year, Hellmann's Brazil brought us the brilliant Recipe Receipt, where menu suggestions were printed out on the receipts of those who purchased the product, combining mayonnaise with other ingredients they bought. Now, the brand has stretched the idea further with Recipe Cart, which uses NFC technology to immediately suggest meal ideas to shoppers as they walk past other ingredients.

Digital agency CUBOCC devised the month-long campaign, fitting shopping carts at a Sao Paulo supermarket with touchscreen tablets. When consumers placed a jar of Hellmann's in their cart, the tablet detected where they were in the store and made suggestions. For example, if they walked past the vegetable section, a video of a salad with mayonnaise began to play on the screen. If they liked the recipe they could use the tablet to find all the necessary ingredients in store, and they could also share the meal idea via social media. According to Hellman's, 45,000 customers were involved in the campaign and sales rose by almost 70 percent as a result.

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Google is making it easier than ever to send money over the internet with the integration of a "Send Money" option into Gmail using its Google Wallet feature. Users just need to click on the $ icon in their attachment options to send money to friends. The feature will be rolling out to Gmail users aged over 18 in the U.S. over the next few months. It will be free to send money from your Google Wallet Balance or directly from your bank account, and you can also pay with your credit and debit cards for a fee of 2.9% per transaction (minimum $0.30). Receiving money is free.

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Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.

In partnership with ten video rental stores in Sao Paulo and Rio de Janeiro, the brand used rented DVDs as media. About ten discs each of ten different new release titles such as Argo, 007, Dread And Dark Knight were stamped with thermal ink and flavored varnish, both sensitive to the heat. While people were watching the movie, the heat of the DVD player affected the disc. When the movie ended and they ejected the disc, they smelled pizza. They also saw pizza: the discs were printed to look like mini pies, and carried the message: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."

In this age of streaming video, the idea might seem a bit anachronistic. However, "in Brazil streaming services like Netflix and iTunes are relatively new, and for people with good social conditions," said ArtPlan art director Diogo Barbosa. "Also our broadband connection isn't as fast as that used in the U.S. and because of that we still have video rental stores in your neighborhoods."

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There's probably no better time than now for the New Yorker to launch "Strongbox." After all, this was the week Bloomberg reporters were pointed at for using their company's terminals to "spy" on their sources, and the AP claimed that the Justice Department seized phone records from its offices to track down the source of an alleged terrorist plot.

So Strongbox, an online "place" where people can send docs and messages to the news magazine anonymously, seems like a good idea. The brainchild of the late Aaron Swartz and Kevin Poulsen, the open-source service uses computrs, thumb drives, IP masker Tor, and others to mask where the info comes from. Here's hoping it doesn't result in New Yorker editors receiving a ton of poetry and/or pornography.

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Power tools brand Stihl encourages creativity not just in gardening and home improvement but also with advertising, given its track record of innovative ads. It continues with this new spot out of Publicis Conseil and directed by Partizan's Herve Plumet, in which officres at an Arctic polar station show up their vacationing colleague with a dream destination of their own.

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