http://adage.com/rss-feed.php?section_id=695 en-us 120 http://adage.com/rss-feed.php?section_id=695 http://adage.com/img/adage-logo-sm.gif http://www.creativity-online.com/work/gatorade-replay/18040 This Thanksgiving weekend, Gatorade and TBWA/Chiat/Day reunite two rival high school football teams to settle a 15-year old score. Replay is a branded content initiative from the agency that culminates with this weekend's broadcast of a game between the Easton High Red Rovers and the Phillipsburg High State Liners. The two rival teams played on Thanksgiving Day 1993, with the game ending in a tie. On behalf of Gatorade, TBWA/Chiat/Day L.A. offered the original 1993 team members (now in their 30s) the chance to square off again. "The original coaches returned. The '93 cheerleaders returned. Hell, even the band members came back," says TBWA associate creative director Brent Anderson. "We documented the entire experience for 4 months." The one-hour documentary, Replay, will premier this Sunday on Fox Sports Network. "It's the first Replay in a series that Chiat, Gatorade and Fox will create and air next year," says Anderson. ]]> http://www.creativity-online.com/work/gatorade-replay/18040 Wed, 25 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/muscle-milk-sexy-pilgrim/18004 Pereira & O'Dell conjures a sexy singing pilgrim and a viral hit for Muscle Milk. Tenacious D's Jason Reed stars.]]> http://www.creativity-online.com/work/muscle-milk-sexy-pilgrim/18004 Wed, 25 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/barnes-noble-nook/18038 R/GA worked with Barnes & Noble to create the brand identity, marketing plan, retail materials and online and print advertising for the retailer's e-reader, the nook. R/GA created the nook name and logo as well as the iconography and color palette on the device's interface. The agency is also responsible for nook.com, in-store materials and print ads that were featured in the New York Times, Wall Street Journal, and USA Today.]]> http://www.creativity-online.com/work/barnes-noble-nook/18038 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/lynx-(uk)-car/18033 More Axe humor from Axe]]> http://www.creativity-online.com/work/lynx-(uk)-car/18033 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/mini-wash-me/18029 ]]> http://www.creativity-online.com/work/mini-wash-me/18029 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/stella-artois-the-ritual-project/18027 Stella Artois and Mother New York have commissioned a group of New York painters to create an outdoor spectacle of the brand's "pouring ritual." Over 21 days, the painters will hand-paint a 20 by 50 foot poster on the side of a building in SoHo, creating a stop-frame animation of the pour. Spectators can view the work unfolding through vintage viewfinders on site. The Ritual Project, which will include time-lapse film footagephotos to interviews with the painters, will be brought to life as a short project documentary. ]]> http://www.creativity-online.com/work/stella-artois-the-ritual-project/18027 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/ommwriter-ommwriter/18024 Herraiz Soto & Co create a text editor designed to take the harried writer away from the noise of the workday desktop. The tool is currently in beta for Macs. Get it at Ommwriter.com ]]> http://www.creativity-online.com/work/ommwriter-ommwriter/18024 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/garmin-nut/18023 More holiday way finders from Garmin]]> http://www.creativity-online.com/work/garmin-nut/18023 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/the-avett-brothers-slight-figure-of-speech/18022 The Avett Brothers make an appearance on The American Budget shopping channel, courtesy director Jody Hill.]]> http://www.creativity-online.com/work/the-avett-brothers-slight-figure-of-speech/18022 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/aicp-opener/18021 Protokulture directs the AICP Midwest show open.]]> http://www.creativity-online.com/work/aicp-opener/18021 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/guinness-slide/18019 A pint of Guinness takes a long, strange trip in this spot from BBDO New York.]]> http://www.creativity-online.com/work/guinness-slide/18019 Tue, 24 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/city-harvest-apples/18018 Draftfcb teamed up with The Mill, New York to create this eye-popping PSA for the City Harvest Food Rescue Organization. The spot uses hundreds of thousands of apples to depict how much food is wasted in NYC each day. The spot was produced end to end out of The Mill, which orchestrated a mix of real iPhone footage and 500,000 CGI apples. The live action component was shot on an iPhone, for which The Mill created a bespoke tracking rig. ]]> http://www.creativity-online.com/work/city-harvest-apples/18018 Mon, 23 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/peta-grace/18016 PETA reminds us that turkeys aren't so thankful.]]> http://www.creativity-online.com/work/peta-grace/18016 Mon, 23 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/lion-nathan-boags-pure/18015 Publicis Mojo Sydney and director Noam Murro conjure some magic, fantastic realism for Boag's.]]> http://www.creativity-online.com/work/lion-nathan-boags-pure/18015 Mon, 23 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/aol-brand-identity/18014 AOL has debuted its new logo, designed by Wolff Olins. The new logo will be officially unleashed on December 10, to coincide with AOL's public de-coupling from Time Warner. The lower case letters, followed by a period, are designed to sit against different backdrops. Here's the video version: ]]> http://www.creativity-online.com/work/aol-brand-identity/18014 Mon, 23 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/axe-destiny/18012 An Axe man steps in the way of romantic fate in this new spot for Axe out of Ponce, Buenos Aires.]]> http://www.creativity-online.com/work/axe-destiny/18012 Mon, 23 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/jc-penney-return-to-the-doghouse/18013 JC Penney revisits the doghouse in this new viral from Saatchi and Saatchi, New York, which earned record views for the first episode. ]]> http://www.creativity-online.com/work/jc-penney-return-to-the-doghouse/18013 Fri, 20 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/emirates-ilingual/18010 Lean Mean Fighting Machine's iLingual app for Emirates helps you speak in different languages, even if you don't understand what you're saying. Although the talking mouth gimmick isn't original, this one actually has true utility and perhaps an ounce of believability. Speakers take pictures of their own mouths, select the phrase they want to use and the app combines both to make it seem like they're really speaking the language, in a perfect accent. The app is available in French, German and Arabic and was created to help position Emirates as a leader and innovator in the travel industry. ]]> http://www.creativity-online.com/work/emirates-ilingual/18010 Fri, 20 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/plane-stupid-polar-bears/18009 Not cats and dogs, but polar bears are used illustrate the effect of greenhouse gases on the environment in this spot for Plane Action out of Mother London directed by Daniel Kleinman. ]]> http://www.creativity-online.com/work/plane-stupid-polar-bears/18009 Fri, 20 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/leeds-counseling-on-your-mind/18006 McCann Manchester uses Processing-created imagery by Ryan Alexander, aka Scloopy, for this print campaign for Leeds Counseling. Each illustration is comprised of threads of type that capture the thoughts of people who might benefit from counseling. ]]> http://www.creativity-online.com/work/leeds-counseling-on-your-mind/18006 Thu, 19 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/halls-heroes/18001 Halls and JWT New York salute cold-ridden champions. ]]> http://www.creativity-online.com/work/halls-heroes/18001 Thu, 19 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/distill-iphone-app/17989 Distill, Craft Publishing's digest of photography and design from the international style and fashion press, goes all digital for its latest issue in this iPhone and iPod Touch app. The simple interface and navigation offer a compelling, robust way to take in art and copy digitally--it accommodates even double spreads--while additional info can be accessed with a quick tap. ]]> http://www.creativity-online.com/work/distill-iphone-app/17989 Thu, 19 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/nugaton-monster/17982 All it takes is a bit o' Nugaton to get you going. ]]> http://www.creativity-online.com/work/nugaton-monster/17982 Thu, 19 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/charlotte-gainsbourg-and-beck-heaven-can-wait/17995 It's ok to be confused. Keith Schofield gets surreal for his latest music video for Charlotte Gainsbourg and Beck. For an even closer glimpse into the director's creative mind, check out Keith Schofield's director's cut of Heaven Can Wait.]]> http://www.creativity-online.com/work/charlotte-gainsbourg-and-beck-heaven-can-wait/17995 Wed, 18 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/volkswagen-fun-theory-bottle-bank-arcade/17994 This latest effort from Volkswagen and DDB Stockholm's Fun Theory campaign makes a game out of recycling. ]]> http://www.creativity-online.com/work/volkswagen-fun-theory-bottle-bank-arcade/17994 Wed, 18 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/zugara-fashionista/17993 There's no need to submit yourself to those harsh dressing room fluorescent lights now that Zugara's augmented reality dressing room app, Fashionista, has made it into the real world. The app is now being put to use on the online shopping site tobi.com. Shoppers use an AR marker to help them get into the right fitting position. With a simple flick of the wrist they can see how they fare in the site's different fashions. If shoppers can't decide if that bright pinks dress makes them look fat, they can take a picture and upload it to Facebook to get friends' opinions. ]]> http://www.creativity-online.com/work/zugara-fashionista/17993 Wed, 18 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/method-shiny-suds/17988 Droga5 and Method make you wonder how dirty your clean is. ]]> http://www.creativity-online.com/work/method-shiny-suds/17988 Wed, 18 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/orbit-cleanitup/17987 500 original drawings by artist Goon helped to clean things up in this stopmotion animation piece for Orbit gum. ]]> http://www.creativity-online.com/work/orbit-cleanitup/17987 Wed, 18 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/mccain-goodness-unlimited/17984 McCain does good things to its food. ]]> http://www.creativity-online.com/work/mccain-goodness-unlimited/17984 Wed, 18 Nov 2009 00:00:00 -0500 http://www.creativity-online.com/work/nabs-nabs-music-quiz/17974 DDB pokes fun at other agencies, and itself, to promote the December 2 Music Quiz and Disco benefit put out by NABS, a local support organization for the marketing communications industry. ]]> http://www.creativity-online.com/work/nabs-nabs-music-quiz/17974 Tue, 17 Nov 2009 00:00:00 -0500