http://adage.com/rss-feed.php?section_id=695 en-us 120 http://adage.com/rss-feed.php?section_id=695 http://adage.com/img/adage-logo-sm.gif http://www.creativity-online.com/work/hovis-farmers-lad/27644 A hardworking British farmer takes his son to work for a day, in this spot out of Dare London and beautifully directed by Seb Edwards of Academy Films. The son finds out just how hard his father works all day, in a series of shots that capture that unique weariness that results when you do back-breakingly hard work. ]]> http://www.creativity-online.com/work/hovis-farmers-lad/27644 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/google-story-of-send/27643 With The Story of Send, a new website created with B-Reel, Google both explains and demonstrates visually what happens to an email when you send it. The site takes your email on a beautifully illustrated journey, stopping along the way to explain its technical progress and at the same time highlighting the firm's environmental credentials ]]> http://www.creativity-online.com/work/google-story-of-send/27643 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/kayak-pupils/27642 BFG 9000 and director Harold Einstein's newest work for Kayak shows a man that went to some length to ensure he gets the best travel deals. Turns out, there are some pretty unflattering side-effects for his wife. Good thing there's Kayak. ]]> http://www.creativity-online.com/work/kayak-pupils/27642 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/sintlucas-chewing-gum-sculpture/27639 Amsterdam agency KesselsKramer is behind this fairly gross, but creative stunt by Eindhovense School and SintLucas, two Dutch art schools. Created by students to promote the merger of the two schools (now called SintLucas) it incorporates the DNA of more than 3,000 students who each stuck a piece of chewed gum on the work. The sculpture is currently being exhibited for the first time at a Strijp S festival in Eindhoven. ]]> http://www.creativity-online.com/work/sintlucas-chewing-gum-sculpture/27639 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/new-york-botanical-garden-metropolitan-museum-of-art-monets-garden-app/27638 The New York Botanical Garden has teamed up with the Metropolitan Museum of Art to launch its first app, NYBG in Bloom, just in time to coincide with its new summer exhibit, a recreation of 'Monet's Garden.' The free app aims to bring the art and the garden together; you can toggle between photos of the plants that make up the exhibition and reproductions of Monet paintings in The Met's collection, with links to The Met's website to provide further insight into the artwork. There's also an 'Impressionist Lens' feature that allows you to create and share your own photographic works of art in Monet's style. Your masterpieces can be shared on Twitter with the hashtag #monet'sgarden. ]]> http://www.creativity-online.com/work/new-york-botanical-garden-metropolitan-museum-of-art-monets-garden-app/27638 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/food-bank-hunger-delivery/27635 Oniria/TBWA and the Food Bank teamed up for a bit of a risky stunt. In a partnership with large pizzerias in Asuncion, the agency delayed Friday night pie deliveries for hours. When the pizza was finally delivered to the by-then famished customers, it was free, and came with a message: When you're hungry, you understand hunger, as well as a call to make donations to the charity. ]]> http://www.creativity-online.com/work/food-bank-hunger-delivery/27635 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/help-remedies-whats-wrong-us/27633 Help Remedies has launched an interactive website, WhatsWrongUS.com, that uses national sales data for the company's eight products to track minor ailments affecting Americans. For example, it can pinpoint if there's an outbreak of blisters in Massachusetts, or cuts in New York. (Apparently the idea came from scanning the company's sales figures from Target). Alongside the data, there's a series of 'investigative' videos, done with the characteristic quirkiness we've come to expect from the brand, and you can add your own suggestions and solutions to problems such as blisters, headaches and allergies. ]]> http://www.creativity-online.com/work/help-remedies-whats-wrong-us/27633 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/metro-canada-pocket-sized/27632 To launch free newspaper Metro's mobile app, Rethink thought up this adorable little promotion. Next to regular Metro newspaper boxes, the agency placed mini versions, with a sign directing passers-by to look at them. An accompanying QR code let people download the app on their smartphones. ]]> http://www.creativity-online.com/work/metro-canada-pocket-sized/27632 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/hellmanns-recipe-receipt/27631 Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%. ]]> http://www.creativity-online.com/work/hellmanns-recipe-receipt/27631 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/trident-white-coffee-block/27629 Looks like it's the week for coffee cup sleeve stunts. The latest is from JWT New York and Trident White, which uses the sleeves to block the mouths of cute illustrated faces on coffee cups. The tagline: Don't coffee-block your smile. ]]> http://www.creativity-online.com/work/trident-white-coffee-block/27629 Tue, 15 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/nba-big-miami-heat/27627 A rousing, anthemic spot from Goodby, Silverstein & Partners for the NBA Playoffs is the first of six new commercials. Up first, the Heat, who through large words super-imposed on a 'get ready' shot of the players, tell you what it's like to be under a microscope with the whole world watching. ]]> http://www.creativity-online.com/work/nba-big-miami-heat/27627 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/new-york-lottery-the-million/27626 DDB NY brings back 'Little Bit of Luck,' a character created for the Lottery's Take 5 game back in 2008. Turns out, the little guy is still hugely memorable for customers, so he makes an appearance for this new spot, which follows a New Yorker making his way around town while little men -- all of whom vaguely resemble each other -- representing luck, following him around. ]]> http://www.creativity-online.com/work/new-york-lottery-the-million/27626 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/newsweek-obama-first-gay-president-cover/27624 'Talking point' covers are having another moment among the weekly news magazines. Following on from Time's controversial (but effective) Attachment Parenting cover, Newsweek goes all out for with this week's cover, depicting Obama as the 'first gay president' in the week that he declared his support for same sex marriage. ]]> http://www.creativity-online.com/work/newsweek-obama-first-gay-president-cover/27624 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/amstel-light-savor-complexity-pigeon/27621 In a fast moving world of tweets and 24 hour news cycles, Droga 5's new print work for Amstel Light asks us to stop for a moment and 'savor complexity' by highlighting the multifacted nature of simple, everyday items: whether it be a burger, a dart, a pigeon or a bottle of Amstel Light. All the print ads were illustrated by hand by Nick Chaffe. The campaign will run across print, radio, digital and OOH focused on four key markets: New York, Boston, Chicago and Philadelphia. ]]> http://www.creativity-online.com/work/amstel-light-savor-complexity-pigeon/27621 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/staples-screensaver/27617 New agency on the block, David, hits it out of the park with their first work, a hilarious commercial for Staples that makes a pretty good case for why you need a tidier office. Faced with some guests who are about to make their way up to his office, the boss asks his assistant to try to neaten the place up a bit -- starting with turning the screensaver on to hide her messy desktop. David, the agency, which is named after David Ogilvy, was founded late last year by Gaston Bigio, an argentine who is Ogilvy's regional CD and two Ogilvy Brazil executives, Fernando Musa and Anselmo Ramos. ]]> http://www.creativity-online.com/work/staples-screensaver/27617 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/s7-airlines-where-cold-is-cool/27615 To promote Russian airline S7 in Europe, Leo Burnett Moscow created an interactive print ad using invisible thermochromic ink for parts of the illustration. The ad came with instructions to put the ad in the freezer because 'to discover the real Russia, you need real Russian frost'. Once frozen, the real picture - which challenges cliches about Russia in a humorous way - emerges. ]]> http://www.creativity-online.com/work/s7-airlines-where-cold-is-cool/27615 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/ring-3d-sadako-3d-in-harajuku/27614 This freaky giant truck was spotted on the streets of Tokyo promoting Sadako 3D, the latest movie in the Japanese version of the Ring cult horror film series. The movie, which opened in Tokyo this weekend, was marketed via a series of outdoor stunts in the city. As well as the truck, hordes of zombie-like figures were seen wandering around the city as if they were emerging from monitors, handing out mysterious notes to passers-by. Via TokyoFashionNews. ]]> http://www.creativity-online.com/work/ring-3d-sadako-3d-in-harajuku/27614 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/ministry-of-letters-the-singing-alphabet/27613 The Ministry of Letters, Mother's kids' internet venture, is following last year's children's book project, Operation Alphabet with a smartphone app similarly aimed at encouraging a love of literacy in children. The Singing Alphabet brings the 26 members of the alphabet 'alive' as characters, who are shown waiting on stage ready to perform for the user. Children touch a letter to hear it sing its 'phonetic' sound. By pressing the characters, they can both create simple words at the bottom of the screen and create their own tunes. Available for iPhone and iPad, the app was created in-house at Mother, and produced by Bosh, Mother's production arm. Staff at Mother also helped perform the music, along with the composer of the 26 part harmony, Charlie Inman. ]]> http://www.creativity-online.com/work/ministry-of-letters-the-singing-alphabet/27613 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/vvo-housing-rental-services/27612 Finnish rental company VVo cleverly brings to life people's prejudices against those who rent with this funny (and weird) commercial out of Vastavirta, directed by Aleksi and Matt. A man visits his wife's parents for the first time, only to find that horror of horrors, they rent! ]]> http://www.creativity-online.com/work/vvo-housing-rental-services/27612 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/gulf-news-headline-news-cup-sleeve/27611 A cup of coffee and the newspaper go well together, so to increase the readership of the Gulf News in Dubai, Y&R teamed up with coffee chain Tim Hortons to deliver customers the day's news along with their java. A special coffee sleeve printer hooked up to Twitter to print headlines from the newspaper's Twitter feed every hour, while a QR code accompanied the headline so customers could scan it to read the full story on the Gulf News website. ]]> http://www.creativity-online.com/work/gulf-news-headline-news-cup-sleeve/27611 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/thinkbox-harvey-and-rabbit/27610 Harvey the Dog returns in another moving spot out of Red Brick Road for ITV-backed Thinkbox. Directed by Academy's Si & Ad, the spot shows how Harvey saves his beloved buddy Rabbit from a horrific fate. How? With the power of TV advertising, of course. ]]> http://www.creativity-online.com/work/thinkbox-harvey-and-rabbit/27610 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/new-york-lottery-scratcher/27609 A compulsive scratcher finally finds something worthwhile to scratch, in this funny spot from DDB New York for the New York Lottery. According to the agency, the spot came first -- the ticket followed. The name given to the ticket, "Million Dollar Scratch" was thought up by the agency. NYL was inspired name its ticket -- which has a big golden scratch surface in the center -- from that. ]]> http://www.creativity-online.com/work/new-york-lottery-scratcher/27609 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/universidade-nova-de-lisboa-scripts-titanic/27608 Many choices are made before a film goes from A to Z. Three executions of this print campaign for the Universidade Nova de Lisboa's Cinema and Television writing courses from DraftFCB Portugal show just how many things have to be taken into account when scriptwriting. ]]> http://www.creativity-online.com/work/universidade-nova-de-lisboa-scripts-titanic/27608 Mon, 14 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/time-magazine-attachment-parenting-cover/27604 Time Magazine's latest cover features a picture of a mother breastfeeding her three (almost four)-year-old son, to tease an article about attachment parenting. The image was shot by Martin Schoeller and has inspired plenty of buzz in major media outlets and on social networks. As reported by Ad Age, despite the many negative comments around the cover, the magazine itself is not feeling any repercussions--quite the contrary. No advertisers have complained--even without having received any forewarning from Time. And perhaps more significantly, it sold more online subscriptions today than it did all of last week. ]]> http://www.creativity-online.com/work/time-magazine-attachment-parenting-cover/27604 Fri, 11 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/volkswagen-fatherdaughter/27596 Cynics will ask what shilling a car has to do with the special, unique relationship between a father and a daughter, but this heartwarming ad for the Volkswagen Polo out of DDB London is worth a watch, if you set your cynicism aside. It shows the special moments between a dad and his little girl, and all the steps a father takes to take care of her -- including getting her the right car. ]]> http://www.creativity-online.com/work/volkswagen-fatherdaughter/27596 Fri, 11 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/depressed-copywriter-retirement-savings/27595 This just might be our favorite Tumblr yet. Joining the plethora of adland Tumblrs, like Partnerganger, Hovering Art Director and This Advertising Life is "Depressed Copywriter," a brilliant but hugely negative little project by four copywriters who, as they describe it, see the "reality of life" everytime they see an "example of corporate happiness." Clever rearranging of copy, plus some additions and subtractions, create some hilarious -- albeit a bit distressing -- new versions of ads. ]]> http://www.creativity-online.com/work/depressed-copywriter-retirement-savings/27595 Fri, 11 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/amnesty-international-independence/27593 TBWA Paris presents a disturbing look at instances of torture all over the world, and how money plays a central role in subterfuge when it comes to sweeping abuses under the rug. ]]> http://www.creativity-online.com/work/amnesty-international-independence/27593 Fri, 11 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/virgin-departure-date/27592 Ok, so we've seen airline movies before, but have we seen any that were actually shot mid-flight? The Virgin Airlines trifecta--America, Atlantic and Australia have teamed up for the first time on a multiplatform branded entertainment campaign out of Eleven centered around a short film, Departure Date. The film was shot on three commercial flights across three continents within 20 hours, and claims to be the first short actually shot at 35,000 feet. Written and directed by director Kat Coiro (Life Happens, While We Were Here) and starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass), it tells the story of two strangers who fall in love on a Virgin flight. The campaign aims to promote Virgin's inflight experience in the L.A. market and showcase the airlines global frequent flyer partnership. The film will be screened in June in Los Angeles to help kick off Film Independent's 2012 L.A. Film Festival, hosted by the Virgin Airlines, Virgin Produced, the L.A. Film Fest and AEG. A teaser for the film is available at Flyvirgin.com. ]]> http://www.creativity-online.com/work/virgin-departure-date/27592 Fri, 11 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/utah-tourism-office-montgomery-tunnel-installation/27589 Commuters walking through a tunnel in San Francisco's Montgomery Station suddenly found themselves walking through the Delicate Arch, exploring the Arches National Monument in Utah. A clever OOH idea by agency Struck 'wrapped' the tunnel with images from the Arches National Park to create an optical illusion and brought the beauty of Utah to San Francisco commuters. The tunnel wrap was made in collaboration with 3D illustrators who scanned the tunnel in all its dimensions. Then, the scans were plotted based on GPS coordinates in a 3D architectural rendering program. It's a beautiful idea, one that could probably be duplicated for tourism campaigns all over the world. ]]> http://www.creativity-online.com/work/utah-tourism-office-montgomery-tunnel-installation/27589 Thu, 10 May 2012 00:00:00 -0400 http://www.creativity-online.com/work/audio-tour-hack-artobots/27588 Created by new collective Audio Tour Hack, Artobots provides an alternative audio guide to the Guggenheim New York's John Chamberlain sculpture exhibition - setting it in the fictional realm of the Transformers. Read by 'senior Harvard professor Patricia Redgrave', our audio track explains that the exhibition was commissioned by Megatron, leader of the Decepticons, and celebrates the Decepticon's annihilation of their archenemies, the Autobots, in 2028 A.D. It was commissioned by Megatron, leader of the Decepticons, and 'made possible' by the late John Chamberlain. Each piece is 'artfully crafted from the wreckage of the fallen Autobot army'. Freelance creative Hal Kirkland is behind the Audio Tour Hack concept, and brought it to life alongside fellow creatives Mark Svartz, Catherine Bolton, Wilson Brown, Sean McGovern, Ashkan Farood, Azin Shamma and Fabeienne Feltus. ]]> http://www.creativity-online.com/work/audio-tour-hack-artobots/27588 Thu, 10 May 2012 00:00:00 -0400