This year's Super Bowl spot centered on a man jumping out of a plane while riding a bull and, of course, eating a Butterfinger. The spot came from WPP's Santo and was directed by Armando Bo, co-writer of the movie "Birdman."
Butterfinger continues to use some of "Bolder Than Bold" messaging in its marketing.
Nestle's U.S. advertising spending declined 1.7% to nearly $804.1 million last year, according to the Ad Age Datacenter.
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