While the use of celebrities appearing in Super Bowl commercials has exploded since Joe Namath and Farrah Fawcett teamed up in Super Bowl VII with their racy "get creamed" ad for Noxzema over 40 years ago, the most recent game set a new high. Of the 52 spots that appeared during the in-game national broadcast, over a third featured an on-camera celebrity of some kind, with eight different advertisers airing commercials containing two or more (led by BMW's Mini with six).
Two months into the regular NFL season, it's time for Super Bowl LI (51) advertisers to get busy. Think you have plenty of time to develop and validate your commercial idea, land a celebrity and produce your spot before Sunday, February 5, 2017? Think again.
Bigger celebs will want input into your creative and the commercial director hired to film it. Their availability is often limited in both time and location by personal and professional commitments booked weeks, if not months, in advance. You'll also likely have to navigate your way through an entourage of talent representatives, including agents, managers, lawyers and publicists, who frequently have differing demands and response times.
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