Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, mildly embarrassing parents celebrate Dick's Sporting Goods' largest-ever cyber event with week-long deals starting on Cyber Monday, while Fruit of the Loom outlines the rules of underwear gift giving, for those who want to do something like that in the first place. (Rule No. 1: Don't give your boss underwear.) And Weight Watchers' ode to eating one's feelings has people snacking in the bathtub, at work and on the treadmill.
As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.
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