Agency RPA, along with Erich Joiner and Academy Award-winner Robert Richardson (Django Unchained, Inglourious Basterds) ensure you'll run home and floss tonight with this grotesque, yet extremely watchable short to promote the Newport Beach Film Festival.

What is a pretty straightforward horror story about a vengeful dentist turns into a fantastic film, with creepy thought montages coupled with moments of unnerving clarity. But what really makes this great is the telling ending.

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Rodale-owned Women's Health magazine is teaming up with Birchbox, one of the biggest subscription-commerce players, for a custom-box with a "wellness" theme next month.

The April Birchbox is timed to Women's Health's beauty issue (available on stands next week) and will feature products hand-picked by the editors at Women's Health.

As reported a few months back, publishers have increasingly been dabbling with subscription commerce -- a model in which users pay an annual subscription and receive boxes filled with products and samples at regular intervals -- as a way to help expand their reach, and importantly, to help demonstrate a value-add to advertisers. Cooking Light for example, recently partnered with a player called CraveBox to white-label a discovery boxes that put magazine advertisers' products into the hands of subscribers.

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When James Nord was account director at Product of the Year, "I kept getting emails from people who worked at brands, asking which bloggers they should work with. Like, 'I need five menswear bloggers in Chicago,' or, 'I need five personal-style bloggers in San Francisco,'" he recalled. "It felt like it was a really inefficient way to run a marketplace."

Mr. Nord, a photographer and blogger, thought he had a better means to help brands sift through bloggers to target with advertising, sponsored content and gifting. Along with Holly Stair, a social-media manager, and Rich Tong, Tumblr's former fashion director, he developed Fohr Card, which aims to bring brands a comprehensive survey of the fashion blogosphere.

Starting at $5,000 for an annual membershiplarger companies and agencies pay morebrands can access Tumblr, Twitter, Instagram, Facebook and Google Analytics stats for more than 1,800 fashion and beauty bloggers. The tool allows users to sort by region, traffic on a particular platform, or category. (Categories include DIY, nail art and menswear.) But most importantly, it eliminates numbers-fudging by exposing typically private Tumblr and Google Analytics figures.

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