With the Immigration Reform bill due to be debated in the US Senate shortly, SS+K created this uplifting spot by FWD.us, the foundation started by Mark Zuckerberg, Jack Dorsey, Bill Gates and other tech giants supporting causes they believe are critical to America's growth and competitiveness.

The spot (shot by Serial Pictures' Samuel Bayer) builds on the Emma Lazarus poem, "The New Colossus", with black and white shots of New York Harbor and the Statue of Liberty underlining the hope symbolized by new arrival. The end line states "Immigration Reform will help America move forward".

For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

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Love him or hate him, but Scott Disick of the Kardashian crew is intriguing in the American Psycho-inspired promo for Yeezus, the new album from his sister-in-law's baby daddy/rapper Kanye West.

Mr. Disick, with his squeaky voice and excited manner, bears a goofy resemblance to Christian Bale yet proves to be a good fit in the parody of investment banker/serial killer Patrick Bateman. Kardashian publicist Jonathan Cheban also steps easily into the shoes of Jared Leto and the character of Paul Allen.

The two take on the famous scene in which Bateman brutally murders Allen. Donning the iconic black suit, red tie, and white rain coat ensemble from the original scene, Disick waxes rhapsodic about Kanye West, his work to date, and how Yeezus (which launches in stores today) is a masterpiece with songs “so catchy most people won’t even remember the words.”

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Two quarters of the way through game 5 of this year’s NBA playoffs, Samsung and rapper Jay-Z presented Miami Heat and San Antonio Spurs fans with the opportunity to download his new album Magna Carta Holy Grail 72-hours before its July 4th release. For free.

That is, if they manage to be amongst the first million Samsung SIII, S4 and Galaxy Note users to download customized new app that will available on June 24th. According to the Wall Street Journal, Samsung paid Jay-Z $5 per unit, effectively granting him $5 million in sales and platinum album status before the album is even released.

72andSunny's three-minute spot aired last night and features the musician in a work session with an all-star team of producers – Rick Rubin, Timbaland, Swizz Beatz and Pharrell Williams – discussing his vision for his new project. The ad ends with Samsung’s tagline “The Next Big Thing.”

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After its CEO's sudden departure this week, activewear retailer Lululemon didn't seem to think a "Help Wanted" sign or LinkedIn listing would cut it. Instead the company posted this rather large banner on its website today.

The accompanying witty job description pimps the post with perks like "you report to no one, you are the CEO (duh)" and also notes that a working knowledge of Sanskrit is probably a plus, given that your store sells yoga apparel. Another job requirement is the consumption of after work wheatgrass/tequila shots -- for work/life balance, of course. Definitely something to "om" about.

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Is it co-incidence that the moon, when captured on a certain night, looks exactly like a wedge of lime, perfect to top off your Corona? Of course not.

The brand has launched a fun billboard in New York City that hopes to capture the orb at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and professors, and is placed at the perfect location to create "Luna Corona," which will happen only twice.

The video shows it happening for the first time last month, but if you want to catch it again, the moon's coordinates will place it in that perfect alignment on Saturday, June 15, between 8:45 and 11:00 p.m., at 15th St. and 9th Ave in New York.

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Fiat's Abarth 500 -- the car that boasted getting Charlie Sheen into a commercial after his public meltdown -- has a Twitter account that's radically different from any other brand in that it is actively discouraging followers. Try to follow the account and you simply can't, because, as the cover photo says, the car is "too fast to follow."

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It's been a while since we've seen this side of Apple -- bold, brash, and unafraid. But at yesterday's WWDC, when the company introduced a suite of new products, it also reasserted its brand values with this design-minded and quintessentially Apple film that played at the end of the event.

"Intention," by TBWA/Media Arts Lab and animated out of Buck, is a sophisticated, but pointed jab at the company's competitors, who are too busy "building everything" to ever really perfect one thing. A collection of dots and dashes make that point succintly, while poetic copy ("we start to confuse convenience with joy, abundance with choice") accompanies lilting piano music.

Accompanying this film is a TV spot, "Our Signature,” a more traditional, but still lovely commercial [below.] Directed by Derek Cianfrance ("Blue Valentine") of @radical.media, it showcases the various uses of Apple products, focusing on the way they make people film and the impact they have, while keeping the various iPads, iPhones and Macbooks in the periphery, firmly positioning Apple as a conduit to a better life instead of a company that expects your life to revolve around it.

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"Beach" gives way to a non-descript beauty salon in Wieden & Kennedy New York's latest work for Southern Comfort.

This time, "Whatever's Comfortable" focuses on the most relaxed man ever, who seems to be more comfortable than anyone has ever been in a wash-chair at a salon, getting his hair shampooed. The campaign seeks to celebrate people who have the confidence to just be themselves, and the spot launched this weekend. See full credits here.

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Cities can be difficult places to live. Despite all they have to offer, they often make lives difficult for its citizens -- with stairs where there should be ramps, no shelter when it rains, and nowhere to sit your weary self down.

Ogilvy & Mather Paris and IBM's "Smarter Cities" campaign try to ease things for you by turning their ads into useful, smart solutions. By adding a simple curve to a poster, they turned them into places to stand under when it rains, and someplace to sit when you're tired. With some modifications, they also turned them into a ramp for bicyclists to easily traverse.

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How do you deal with dog owners who don't poop and scoop? The town of Brunete, on the outskirts of Madrid, teamed up with McCann on a limited budget to decrease the amount of dog poop on the town's streets.

The agency employed 20 volunteers to patrol the streets, observing who left the mess out, then asking for the pet's name in a friendly way. They then looked up the owners' addresses via the Town Hall databases, and packaged up the dog poop as "Lost Property," to return it via courier.

According to the agency, there has been a 70% drop in the amount of poop on Brunete's streets.

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Ogilvy Brazil gives soccer fans a reason to donate their organs, in this bold new campaign for soccer club Sport Club Recife, widely known as having some of the loudest, most passionate fans in the country.

The agency created "Immortal Fans," an organ donor card for the club that told fans it would ensure that his or her heart would keep beating for their team, even after their death.

Cards could be downloaded via an app or received in the mail, and it was marketed via a campaign featuring real patients on transplant lists promising to make sure that they would keep the passion for the soccer club alive. According to the agency, the campaign has increased organ donation by 54% and reduced the waiting list for heart and corneal transplants. See full credits here.

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360i and Olson PR team up to make this Father's Day the best one your dad has ever had, thanks to bacon. And not just any old bacon.

Gone are the plastic packaging and the sight strips of delicious fatty bacon stuck to each other. The "Oscar Mayer Original Collection” (www.sayitwithbacon.com) puts 18-20 slices of the porky goodness and creates three personalized gift sets out of them.

"The Commander" features a stainless steel money-clip engraved with the words "Bringin' it Home," while the "Matador" features two bacon cufflinks, and "The Woodsman" has a 12-function multitool with the image of a bacon strip carved into the handle.

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Finally, a more moving use for augmented reality. JWT China teamed up with missing children listings site Baby Back Home to help turn China’s 1.4 billion citizens into search volunteers. The problem: in China, 20,000 children go missing each year, kidnapped and sold into child prostitution, slave labor or turned out on the street as beggars.

In a country the size of China, finding them is near impossible. To alleviate the issue, the agency put augmented reality statues in major cities in the country -- when viewed via an app, the story of a missing child, and his or her parents’ pleas to help them could be heard. Even better, the app let people take photos of kids they might think were kidnapped.

The app then used face recognition tech to compare it to the listings on the Baby Back Home site to identify a match. According to the agency, two families were united in a week after launch. The app has been downloaded 20,000 times.

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Swiss mobile brand Swisscom is taking the classic playground game of outstaring your friends and turning it into a promotion for the Samsung Galaxy S4. The campaign, created by Perfect Fools for Swisscom's agency Heimat, uses a City Light Poster (CLP) showcasing the smartphone's eye-tracking interface.

Pedestrians in Lucerne, Bern and Lausanne city squares are challenged to stare continuously at the Galaxy S4 phone inside the CLP; the longer they do, the greater the discount. However, to make it harder, participants are bombarded by actors asking for directions. As soon as the player's eyes stray from the screen, it's game over. Those who last more than a minute will get 100 Swiss Francs off a smartphone, while those who make it to over an hour get it for free.

Staring is obviously trending -- this week also saw the Guinness Book of World Records launch a billboard in which participants were challenged to break the world record for staring.

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BBDO New York has a new client, and it's a fun one: Guinness World Records. Because setting world records is often not something the average man on the street can aspire to, for a new campaign, the agency decided to make an out-of-home set that ended up breaking some records themselves, or encouraging passers-by to do so. The agency wanted to show that records are all around you, just waiting to be set.

There was one poster that invited you to break the world record for staring at something. According to the board, an "observer" was on hand to make sure participants didn't look away during their turn, or check their phones. There's also "the heaviest poster ever," (on a 6-ton rock in a park) and "the smallest poster ever" -- printed in 0.8 point copy -- that needed a magnifying glass to view. Check them all out in the slideshow.

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France recently passed a seminal law legalizing gay marriage -- and Google and Ogilvy Paris would like to think they had a hand in helping that happen.

Before the law was passed, Ogilvy, along with with non-profit org Tous Unis Pour L'Egalite, created the "first social same-sex marriage," getting same-sex couples in France to get married via Hangout. Presiding over the nuptials was a mayor from Belgium, where same sex marriage had already been legalized, thereby giving the marriage at least symbolic meaning.

Google Hangout's new feature, which lets 10 people get on a video call together, also let friends and family witness the moment, which was also broadcasted live on YouTube.

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Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.

The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future.

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Bungie and Activision have launched "Law of the Jungle," a live-action trailer for the much-anticipated game "Destiny" -- this being the firstcollaboration between the developer and publisher. Activision tapped 72andSunny to create the film, directed by "Iron Man" helmer Jon Favreau (who worked with the agency on its all-star Super Bowl Samsung Spot) and starring actor Giancarlo Esposito, perhaps best known as bad guy Gus Fring on AMC's "Breaking Bad."

"Destiny" is the new title from the creators of the Halo franchise and casts gamers as Guardians of the Earth's last outpost. Their goal is to scour the solar system for all that was lost during the fall of mankind's Golden Age. In the trailer, Esposito recounts the tale of one Guardian on his quest to reclaim our Solar System, bringing strength to his pack, but also gaining power from it. The film also announces the game's upcoming gameplay reveal, set for June 10 during the Sony Playstation E3 press conference.

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Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- which claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt. Created in collaboration with master production company B-Reel and the Czech National Symphony Orchestra, the campaign brought together the talents from the musical and tech world for a one-of-a-kind performance by the orchestra that showed what you could do with just your mobile phone.

Taped during a performance in Prague, and led by conductor Libor Pesek, the outfit's 60 musicians put aside their instruments for a special performance of "Carmen."

While it might look staged, the agency also released a behind-the-scenes video [below] showing how the phones and tablets were hooked up to 227 different interfaces, and linked together via WiFi.

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This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. Swedish House Mafia disbanded in March after five years together, so Volvo, and its agency Forsman & Bodenfors, approached them about making a film in which the trio are seen going their separate ways in the brand's new XC60 cross-country vehicles.

While the music video is a poignant tribute to the band who -- at least for now -- will be saying goodbye to the fast-pace life of touring and traveling, it's also an elegant illustration of how the new car can pull its drive away from frenetic city life to more peaceful environs.

Director Adam Berg filmed it beautifully against a moody Scandinavian landscape, and the soundtrack is a cover of one of their early hits, "Leave the World Behind," by singer Lune. The YouTube video has already created a social buzz, and there's also an interactive website, leavetheworldbehind.com, featuring the video and behind-the-scenes information. Scenes from the video will also feature in TV and print commercials by Volvo.

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Brandon Allen, CEO and one of the twenty-something co-founders of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps in a new online campaign to promote the vintner's "Sexual Chocolate" wine.

The wine's name pays homage to Eddie Murphy's band from "Coming to America." It also provides lots of fodder for the three ads, which all turn on risque themes. In the first, Allen, dressed in a tuxedo jacket and thong and with Sexual Chocolate in hand, steps into a menage-a-trois -- and turns it into a menage-a-quatre.

In another execution, he carries his glass into a marijuana-filled room while a third spot finds him chained up in an S&M den. The point being, that Sexual Chocolate is the perfect partner for all your good times. The spots were created in-house and directed by Baker Smith of Harvest Films.

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Arrested Development's doctor-turned-actor Tobias Funke, played by actor David Cross, puts himself out there on green screen in order to land himself a job -- with James Cameron.

On the site www.insertmeanywhere.biz, which Funke purportedly created, he auditions before Cameron, and the rest of the interwebs, playing various characters from an Action Hero to a Motorcycle Ruffian. And, to make it more convenient for directors of the world, he does it all on green screen, so anyone can easily comp him into the scene of their choice. He's seeking his next role, after a successful run on a spot for a juice called ManGo.

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To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.

Many Russians get towed on weekend shopping trips for parking illegally; and the traffic is also notoriously bad in the city. So in March Smart offered free rides to those stranded by having their vehicles towed -- getting them to take a test drive without requesting one, and see what a difference having a small car makes when parking is scarce and traffic heavy.

623 car-less drivers were rescued during three days. The agency encouraged people to thank the Smart brand on social media, while blogs and news portals picked up on the stories and test drives increased 10 fold. Sales increased by 300% in the two weeks following the event.

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Twitter's great. It's your time-waster, your breaking news source, your way to keep in touch with the latest trends and the greatest people. So when it's time to wish your mom a very happy Mother's Day, what do you do? Send her a tweet? I don't think so, buster.

For more Mother's Day goodies from tech companies, check out Google's heartwarming "Here's to the Moms" spot, and watch Skype connect a husband and wife just before the birth of their child.

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AT&T takes a break from shilling phones and gives some love to mom instead, with a new execution from BBDO's adorable "It's Not Complicated" campaign in which moderator Beck Bennett asks a new crew of smart, lippy kids, "Who gives the best hugs?" Their answers, not surprisingly, will melt you.

The spot, again directed by Caviar's Jorma Taccone, will air Friday through Mother's Day, and has a digital component that lets you "personalize" an e-card that can be shared via social media or email.

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TBWA/G1 Paris promotes Nissan's "self-healing paint," a technology pioneered by the automotive brand that makes the car essentially scratch-proof, with this inventive iPad ad that appeared in The Economist.

The ad uses the natural side-swiping motion of tablet users to make its point. When it appears amidst the pages of the magazine, swipes create "scratches" on the body of the car, which then heal themselves.

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