In 2014, veteran creative Rob Baird and a pair of his co-workers from Mother New York, Seth Gaffney and Krystle Loyland, moved west to open independent agency Preacher in Austin. When they started, their hopes were to become part of and help enrich the thriving creative culture of the town, and in just a little over two years, they've done just that.
In the last year alone the agency has had some big account wins including multiple Beam Suntory brands, Crate & Barrel, Venmo and Bonobos and has made its mark with standout creative work, including efforts for Squarespace featuring musician Leon Bridges and another starring John Malkovich playing some of David Lynch's most iconic characters, a partnership with the Lynch Foundation. The agency also delivered more laughs for Tommy John, a charming, chaotic holiday scenario for Crate & Barrel and the first national campaigns for Bonobos and Venmo. It also captured all the "feels" of virtual reality in spots for Samsung, including a new holiday ad that broke this week.
While he's not trying to keep the momentum going at Preacher, Chief Creative Officer Mr. Baird can be found making all sorts of mischief elsewhere, as you'll see in the latest edition of "Six Things."
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