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Caribou Coffee Takes Aim at Starbucks With First TV Ad
Second-Largest Java Chain to Push Authentic Vibes, Ingredients With 6-Week Cable Run READ MORE
A-B InBev in Talks With Media Shops Over Best Practices
McCann, Starcom Asked to Showcase Case Studies, Capabilities as Top Brewer Mulls Next Steps for Media READ MORE
Global Marketing Chief Russ Klein Exits Burger King
Peter Robinson, Former EMEA President, to Take Over Post While Replacement Is Sought READ MORE
Flip's Quest in First Major Ad Push: Become a Lifestyle Brand
Camcorder Maker Tries to 'Verb' Itself -- and Stave Off Smartphone Competition READ MORE
Month's Top 10 Most-Liked, Most-Recalled New TV Spots
Nielsen IAG Research Ad Ratings: Consumers Like NFL's Ad Best READ MORE
Why Walmart's Entry Won't Kill Casket Business
Despite Its Low-Cost Rep, Funeral Directors Unfazed by Retailer Selling Coffins READ MORE
Flurry of Smartphones Coming This Christmas
With More Android-Based Handsets on the Way, Apple's IPhone Finally Faces Real Competition READ MORE
AT&T Missteps With Verizon Ad-Claim Lawsuit
Experts Say Carrier's Move Risks Conviction in Court of Public Opinion READ MORE
Brands and Media Look to Grow Audience With Holiday Turkey Talk
Recipes, Advice and 'Turkey Texts' Among Thanksgiving Offerings READ MORE
Chrysler Hikes Spending to 'Re-Establish' Three Brands
But Experts Say Ads for Jeep, Dodge, Ram Create Disconnect in Messaging READ MORE
With $100M Saturation Campaign, Droid Will Be Impossible to Avoid
Marketing Casts Verizon Device as Antithesis of the Ubiquitous IPhone READ MORE
New Ram Truck Spot to Air 190 Times Tonight
Diaz Unveils Work at Meeting Today, Sets Goal of 415,000 Unit Sales in 2015 READ MORE
Kellogg Removing Antioxidant Claims From Some Cereal Boxes
FDA Increases Scrutiny of Food Marketing, Plans New Health Labeling System READ MORE
EBay Gets Onboard With Delta for Holiday Promotion
E-Tailer Will Provide Free WiFi to Hundreds of Passengers on Airline's Domestic Flights READ MORE
AT&T Sues Verizon Over 3G Network Comparison in TV Ad
Wireless Carriers at Odds About Campaign That Targets IPhone Users With Maps of Coverage Density READ MORE
House Health-Care Bill Would Require Restaurants to Post Calorie Counts
Proposed Legislation Calls for Bigger Chains to Display Numbers and Contextual Dietary Information READ MORE
What Your Taste in Beer Says About You
How Choice of Brew Relates to Personality, Politics and Purchases READ MORE
Customer-Service Calls Turn Marketing-Research Device
How Speech-Analytics Tools Are Helping Brands Improve Performance READ MORE
Dunkin' Donuts Looks to New Executives to Keep Up Buzz
Seeking Fresh Perspective, C-Suite Changes Aim to Turn Focus to Operations READ MORE
When Tweeting Athletes Turn Into League Liabilities
Twitter's a Great Promo Tool for Players -- if They Think Before They Type READ MORE
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