News
Gastric-Band Maker Reaches Out With YouTube Channel
Realize's Ad Effort Is a First for DTC Marketing of a Medical Device FULL ARTICLE
U.S. Auto Sales Fell 27% in June -- and That's Not a Bad Thing
GM Posts Best Month of Year; Ford Says Market Share Hits 16% FULL ARTICLE
Tylenol Latest Big Brand to Come Under FDA Scrutiny
Panel Seeks to Limit Acetaminophen in OTC Medication; Drug Is Used in Many Marketers' Products FULL ARTICLE
Brink's Set to Unveil $120 Million Rebranding Effort
Home-Security Company Will Promote Name Change With Ad Push FULL ARTICLE
Starbucks Continues Food Push With Overhauled Menu Items
Coffee Chain's Largest Rollout to Date Is Backed by Newspaper Campaign FULL ARTICLE
After Sudden Death, What Will Be the Fate of Billy Mays' Ads?
Church & Dwight Pulls Spots Featuring Pitchman, but Some Brands May Return Soon FULL ARTICLE
Slew of Mobile PCs Giving Marketers Branding Headaches
From Tiny Netbooks to Smaller Smartphones, Consumer Confusion Is Leading to Dissatisfaction FULL ARTICLE
Laundry Business Embraces Risk
Clorox Doubles Spending to Pit Green Works Detergent Against Tide FULL ARTICLE
Famed Ad Pitchman Billy Mays Dies at 50
OxiClean Spokesman Also Starred in Discovery TV Series FULL ARTICLE
Pizza Hut Adopts an Alias to Market Diversified Menu
Category Leader Going by 'The Hut' Amid Increased Competition From Freezer Aisle and Elsewhere FULL ARTICLE
Consumers Say They Want Healthy, but Aren't Buying It
Survey Finds Taste, Cost Prevail in Making Menu Choices FULL ARTICLE
Package-Goods Brands Lose Loyalists in Recession
Study: More Than a Third of Formerly Faithful Consumers Abandoned Crest, Hunt's, PineSol, Tylenol FULL ARTICLE
Prius Headlamp Troubles Could Dim Toyota Brand's Rep
Lawsuit, Online Complaints Come as Automaker Launches New Model FULL ARTICLE
Cash-Strapped Cities Turn to Marketers for Help
New York City Becomes Latest Municipality to Sell Naming Rights to Public Service FULL ARTICLE
What Happens If You Cut Media Spending?
Predictive Modeling by ThinkVine Indicates One Brand Would Never Close Sales Gap FULL ARTICLE
Unilever, Walmart, P&G Buck the Short-Term Trend
As Recession Forces Cuts, Leaders Build for Future With Marketing, R&D FULL ARTICLE
Director Recalls Michael Jackson's Contribution to Advertising
Bob Giraldi Worked With Pop Superstar on Landmark Pepsi Ads in 1980s FULL ARTICLE
Uncle Sam Fuels Detroit Sales With Big Vehicle Buy
Gov't Purchase Heavy on Gas Sippers, but It Also Picks Up Some Pickups, Minivans FULL ARTICLE
Month's Top 10 Most-Liked, Most-Recalled New TV Spots
Nielsen IAG Research Ad Ratings: Consumers Like Toyota's Prius Ad FULL ARTICLE
Bank of America Resurrects Home-Mortgage Advertising
Lender Rebrands Former Countrywide Business and Looks to Restore Trust to Industry FULL ARTICLE
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