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Would You Check in to a Box of Tampax? For Charity?

CauseWorld App Gives Consumers Something Else to Do With Foursquare, Gowalla and Loopt FULL ARTICLE

Sales Chief Bradford to Leave Yahoo

Move to Demand Media Caught Portal By Surprise FULL ARTICLE

Chevy Uses SXSW Confab to Kick off Social Media, Tech Push

Program Is Part of Automaker's Plan to Spend 30% of Marketing Money on Digital in 2010 FULL ARTICLE

Life After P&G: Jim Stengel Rewrites Marketing Textbook

Former CMO Writing New Tome, Teaching Classes at UCLA Stressing 'Rubber Meets Road' Case Studies FULL ARTICLE

Major Brands No Longer Sweet on High-Fructose Corn Syrup

Gatorade, Wheat Thins Among Products Ditching HFCS for Sugar FULL ARTICLE

Bud's Big Blunder: Letting Consultants Steer Brand

'Drinkability' Flop at Anheuser-Busch Comes as Marketers Expand Influence of Outside Advisers on Ad Work FULL ARTICLE

New Volley of Ads Aims to Stop Obama's Health-Care Reforms

Chamber of Commerce, Others Launch $10M Campaign FULL ARTICLE

Beverage Giants Team Up in Campaign to Remove Soda From Schools

Ad Collaboration Between Coca-Cola, Pepsi, Dr Pepper Hopes to Show Industry in Positive Light FULL ARTICLE

Why Apple's Oscar Ad Won't Go Viral

Focus on TV, Aversion to Social Media, Stalls Web Viewing FULL ARTICLE

Stuck-in-middle Walmart Starts to Lose Share

Recession-Resistant Retailer Squeezed by Deep Discounters and Higher-End Stores, Calling Some Strategies Into Doubt FULL ARTICLE

GM Lets Go of Three Cadillac Execs

Steve Shannon, Jay Spenchian, John Howell Dismissed;Team Tapped BBH as Brand's Shop FULL ARTICLE

Why Binge Drinking PSAs May Leave Some Reaching for Another Drink

Northwestern Study Says Ads' Reliance on Guilt, Shame Lead to Defensive and Damaging Behavior FULL ARTICLE

Shopping Aisles at Cutting Edge of Consumer Research and Tech

They Learned It From You: Marketers Working to Better Understand Supermarket Psychology FULL ARTICLE

Pharma-White House Deal Imperiled Despite $100M Outlay

Industry Delivers on Pro-Health-Care-Reform Marketing, but Admin May Not Honor Its End of Bargain in Shifting Bill FULL ARTICLE

YouTube Brings Mobile Ads to Revenue Mix

Site Serves 'Tens of Millions' of Videos to Phones Each Day FULL ARTICLE

Was Lohan's $100M Suit Against E-Trade Crowdsourced?

Actress (and her Twitter Followers) Upset Over 'Milkoholic' Comment in Super Bowl Spot FULL ARTICLE

Male Call: Marketers Jump on Men's Grooming Trend

Personal Care Is in, but Term 'Metrosexual' Is Definitely out FULL ARTICLE

Mazda's Review of $150 Million Advertising Account Deals Another Blow to Doner

Automaker Says 'Zoom Zoom' Tagline to Stay No Matter What FULL ARTICLE

FDA Demands Changes to Food and Beverage Product Labels

Issues Warning Letters to Nestle, Diamond Foods, POM and 14 Others FULL ARTICLE

Direct Marketers, Catalog Companies: We Can Adjust to Five-Day Postal Week

Still, Many Would Like to See Postal Costs Lowered FULL ARTICLE






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