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News



Pepsi's World Cup Campaign Infiltrates Viral Chart

Coke Is the Official Sponsor, but Pepsi Scores First on Web FULL ARTICLE

New Volley of Ads Aims to Stop Obama's Health-Care Reforms

Chamber of Commerce, Others Launch $10M Campaign FULL ARTICLE

YouTube Brings Mobile Ads to Revenue Mix

Site Serves 'Tens of Millions' of Videos to Phones Each Day FULL ARTICLE

Beverage Giants Team Up in Campaign to Remove Soda From Schools

Ad Collaboration Between Coca-Cola, Pepsi, Dr Pepper Hopes to Show Industry in Positive Light FULL ARTICLE

Was Lohan's $100M Suit Against E-Trade Crowdsourced?

Actress (and her Twitter Followers) Upset Over 'Milkoholic' Comment in Super Bowl Spot FULL ARTICLE

Male Call: Marketers Jump on Men's Grooming Trend

Personal Care Is in, but Term 'Metrosexual' Is Definitely out FULL ARTICLE

Mazda's Review of $150 Million Advertising Account Deals Another Blow to Doner

Automaker Says 'Zoom Zoom' Tagline to Stay No Matter What FULL ARTICLE

FDA Demands Changes to Food and Beverage Product Labels

Issues Warning Letters to Nestle, Diamond Foods, POM and 14 Others FULL ARTICLE

Direct Marketers, Catalog Companies: We Can Adjust to Five-Day Postal Week

Still, Many Would Like to See Postal Costs Lowered FULL ARTICLE

Ford Tops U.S. Auto Market's 13% Growth in February

GM, Narrowly Ranked Second, Announces Executive Shake-up Giving Mark Reuss Responsibility for Sales FULL ARTICLE

A-B's First Woman Marketing Chief Marlene Coulis Leaving

18-Year Veteran Moved Brewer's Super Bowl Humor Out of Locker Room Before Shuffle Reduced Her Role FULL ARTICLE

Watch the Slideshow

The 15 Biggest Baby Boomer Brands

Ad Age's Judann Pollack Lays Out the Iconic Zit Creams, Vehicles and Fashions of Her Generation FULL ARTICLE

Why Apple's Oscar Ad Won't Go Viral

Focus on TV, Aversion to Social Media, Stalls Web Viewing FULL ARTICLE

Stuck-in-middle Walmart Starts to Lose Share

Recession-Resistant Retailer Squeezed by Deep Discounters and Higher-End Stores, Calling Some Strategies Into Doubt FULL ARTICLE

GM Lets Go of Three Cadillac Execs

Steve Shannon, Jay Spenchian, John Howell Dismissed;Team Tapped BBH as Brand's Shop FULL ARTICLE

Why Binge Drinking PSAs May Leave Some Reaching for Another Drink

Northwestern Study Says Ads' Reliance on Guilt, Shame Lead to Defensive and Damaging Behavior FULL ARTICLE

Morgan Stanley Taps Martin as Agency of Record

Shop Succeeds Ogilvy on $40 Million Business FULL ARTICLE

Pro Soda-Tax Ads Pitch Proposal as Financial Proposition

Beverage Group Maintains New York Consumers Won't Stand for Another Tax FULL ARTICLE

Bright Spots

Opportunities for the Marketing and Media Industries in an Otherwise Bleak Year FULL ARTICLE

With Retail 3, Omnicom Salvages Part of BBDO Detroit

Staffers From Former Chrysler Shop Pulled in for New Agency FULL ARTICLE






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