More from Ad Age:
Creativity
Ad Age China
Bookstore
Jobs
Ad Age On Campus
Sign up for E-mail Newsletters

News



Behind Kraft's Marketing Makeover: From New Ad Agencies to New Attitude

One of America's Oldest and Most Traditional Marketers Is Working to Update Its Packaging, Advertising FULL ARTICLE

Burger King's 'Superfan' Might Just Be Your Grandma

Amid Slipping Sales, Fast Feeder Is Now Courting Women, 'Twlight' Groupies After Laser-Like Focus on Young Men FULL ARTICLE

Lightspeed Survey: Toyota's Loss of Consumer Trust Is Domestic Rivals' Gain

Exclusive Research Shows 26% of Consumers View Brand as Lower Quality Than U.S. Autos Following Recall FULL ARTICLE

Corona Rethinks Its Vacation in a Bottle

After Three Years of Declines, Import Turns to Humor and Takes a Step Away From the Beach FULL ARTICLE

In Age of Friending, Consumers Trust Their Friends Less

Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom FULL ARTICLE

Walmart Food-Bag Consolidation Wipes Glad, Hefty From Shelves

Despite Amplified Ad Spending by Brands Last Year, Ziploc Emerges Clear Winner in Shootout FULL ARTICLE

Consumer Consideration, Interest in Toyota Falls Sharply Amid Recall

Kelley Blue Book Study Finds 20% Have Scratched Automaker Off Their Shopping Lists FULL ARTICLE

Dish Network Wages War Against DirecTV With New Campaign

No. 2 Satellite Provider Says Rival's Subscribers Pay More Because of Money It Spends on Celebrity Endorsers FULL ARTICLE

Coca-Cola Goes Completely Green at Olympics

In Ambitious Eco-Friendly Push, Sponsor Big Red Vows to Produce Zero Waste During the Vancouver Games FULL ARTICLE

Coke Takes Juice Lead From Pepsi

Marketer Maintains Disastrous Tropicana Restage Wasn't at Fault FULL ARTICLE

Now's the Time to Reset Marketing for Post-Recession

Walmart, Allstate, Hyundai, Others Adjust Messaging, Media in Advance of Upturn FULL ARTICLE

Price Cutting Helps P&G Post Strong Quarterly Earnings, Sales

But CEO McDonald Urges Share Growth, Says Not to Expect Consumers to Continue Trading Down FULL ARTICLE

ExtenZe Hires Johnson as Pitchman

Ex-NFL Coach to Help Position $150M Male-Enhancement Brand as Mass-Market Product FULL ARTICLE

Subaru Puts Dogs in the Driver Seat for New Campaign

Car Maker Courts Canine-Loving Buyers With ASPCA Partnership, Buy on Animal Planet's 'Puppy Bowl' Sunday FULL ARTICLE

From Automotive News

Toyota Faces Growing Scrutiny From U.S., Japanese Officials

Transportation Dept. Official Tells Auto News Carmaker May Face Fine for Delayed Recall; Honda Raises Forecast FULL ARTICLE

Toyota Sends in Jim Lentz for Cross-Media Damage Control

Carmaker's USA COO Takes to the 'Today,' YouTube to Reassure Consumers in Saatchi-Led PR Campaign FULL ARTICLE

Chrysler's Marchionne: 'You'll See Screw Ups, I Guarantee You'

Auto Chief Makes No Apologies for Bold Mission to Change Brand's DNA FULL ARTICLE

Billion-Dollar Battle Ahead for Toyota to Rebound From Recall

Experts Say It Will Take Huge Marketing Effort to Regain Reputation FULL ARTICLE

'God of War III' Begins Marketing Push With 7-Eleven, Mtn Dew

Convenience Store Will Debut Video-Game-Based Slurpee That Comes With Downloadable Content FULL ARTICLE

Toyota Must 'Right the Consumer at Any Cost'

Viewpoint: To Keep Its Rep Intact, Automaker Has to Provide Direct Support to Dealers, Customers FULL ARTICLE






Advertising Age: Your Online Source for Marketing and Media News