News
Would You Check in to a Box of Tampax? For Charity?
CauseWorld App Gives Consumers Something Else to Do With Foursquare, Gowalla and Loopt FULL ARTICLE
Sales Chief Bradford to Leave Yahoo
Move to Demand Media Caught Portal By Surprise FULL ARTICLE
Chevy Uses SXSW Confab to Kick off Social Media, Tech Push
Program Is Part of Automaker's Plan to Spend 30% of Marketing Money on Digital in 2010 FULL ARTICLE
Life After P&G: Jim Stengel Rewrites Marketing Textbook
Former CMO Writing New Tome, Teaching Classes at UCLA Stressing 'Rubber Meets Road' Case Studies FULL ARTICLE
Major Brands No Longer Sweet on High-Fructose Corn Syrup
Gatorade, Wheat Thins Among Products Ditching HFCS for Sugar FULL ARTICLE
Bud's Big Blunder: Letting Consultants Steer Brand
'Drinkability' Flop at Anheuser-Busch Comes as Marketers Expand Influence of Outside Advisers on Ad Work FULL ARTICLE
New Volley of Ads Aims to Stop Obama's Health-Care Reforms
Chamber of Commerce, Others Launch $10M Campaign FULL ARTICLE
Beverage Giants Team Up in Campaign to Remove Soda From Schools
Ad Collaboration Between Coca-Cola, Pepsi, Dr Pepper Hopes to Show Industry in Positive Light FULL ARTICLE
Why Apple's Oscar Ad Won't Go Viral
Focus on TV, Aversion to Social Media, Stalls Web Viewing FULL ARTICLE
Stuck-in-middle Walmart Starts to Lose Share
Recession-Resistant Retailer Squeezed by Deep Discounters and Higher-End Stores, Calling Some Strategies Into Doubt FULL ARTICLE
GM Lets Go of Three Cadillac Execs
Steve Shannon, Jay Spenchian, John Howell Dismissed;Team Tapped BBH as Brand's Shop FULL ARTICLE
Why Binge Drinking PSAs May Leave Some Reaching for Another Drink
Northwestern Study Says Ads' Reliance on Guilt, Shame Lead to Defensive and Damaging Behavior FULL ARTICLE
Shopping Aisles at Cutting Edge of Consumer Research and Tech
They Learned It From You: Marketers Working to Better Understand Supermarket Psychology FULL ARTICLE
Pharma-White House Deal Imperiled Despite $100M Outlay
Industry Delivers on Pro-Health-Care-Reform Marketing, but Admin May Not Honor Its End of Bargain in Shifting Bill FULL ARTICLE
YouTube Brings Mobile Ads to Revenue Mix
Site Serves 'Tens of Millions' of Videos to Phones Each Day FULL ARTICLE
Was Lohan's $100M Suit Against E-Trade Crowdsourced?
Actress (and her Twitter Followers) Upset Over 'Milkoholic' Comment in Super Bowl Spot FULL ARTICLE
Male Call: Marketers Jump on Men's Grooming Trend
Personal Care Is in, but Term 'Metrosexual' Is Definitely out FULL ARTICLE
Mazda's Review of $150 Million Advertising Account Deals Another Blow to Doner
Automaker Says 'Zoom Zoom' Tagline to Stay No Matter What FULL ARTICLE
FDA Demands Changes to Food and Beverage Product Labels
Issues Warning Letters to Nestle, Diamond Foods, POM and 14 Others FULL ARTICLE
Direct Marketers, Catalog Companies: We Can Adjust to Five-Day Postal Week
Still, Many Would Like to See Postal Costs Lowered FULL ARTICLE
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