News
Behind Kraft's Marketing Makeover: From New Ad Agencies to New Attitude
One of America's Oldest and Most Traditional Marketers Is Working to Update Its Packaging, Advertising FULL ARTICLE
Burger King's 'Superfan' Might Just Be Your Grandma
Amid Slipping Sales, Fast Feeder Is Now Courting Women, 'Twlight' Groupies After Laser-Like Focus on Young Men FULL ARTICLE
Lightspeed Survey: Toyota's Loss of Consumer Trust Is Domestic Rivals' Gain
Exclusive Research Shows 26% of Consumers View Brand as Lower Quality Than U.S. Autos Following Recall FULL ARTICLE
Corona Rethinks Its Vacation in a Bottle
After Three Years of Declines, Import Turns to Humor and Takes a Step Away From the Beach FULL ARTICLE
In Age of Friending, Consumers Trust Their Friends Less
Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom FULL ARTICLE
Walmart Food-Bag Consolidation Wipes Glad, Hefty From Shelves
Despite Amplified Ad Spending by Brands Last Year, Ziploc Emerges Clear Winner in Shootout FULL ARTICLE
Consumer Consideration, Interest in Toyota Falls Sharply Amid Recall
Kelley Blue Book Study Finds 20% Have Scratched Automaker Off Their Shopping Lists FULL ARTICLE
Dish Network Wages War Against DirecTV With New Campaign
No. 2 Satellite Provider Says Rival's Subscribers Pay More Because of Money It Spends on Celebrity Endorsers FULL ARTICLE
Coca-Cola Goes Completely Green at Olympics
In Ambitious Eco-Friendly Push, Sponsor Big Red Vows to Produce Zero Waste During the Vancouver Games FULL ARTICLE
Coke Takes Juice Lead From Pepsi
Marketer Maintains Disastrous Tropicana Restage Wasn't at Fault FULL ARTICLE
Now's the Time to Reset Marketing for Post-Recession
Walmart, Allstate, Hyundai, Others Adjust Messaging, Media in Advance of Upturn FULL ARTICLE
Price Cutting Helps P&G Post Strong Quarterly Earnings, Sales
But CEO McDonald Urges Share Growth, Says Not to Expect Consumers to Continue Trading Down FULL ARTICLE
ExtenZe Hires Johnson as Pitchman
Ex-NFL Coach to Help Position $150M Male-Enhancement Brand as Mass-Market Product FULL ARTICLE
Subaru Puts Dogs in the Driver Seat for New Campaign
Car Maker Courts Canine-Loving Buyers With ASPCA Partnership, Buy on Animal Planet's 'Puppy Bowl' Sunday FULL ARTICLE
From Automotive NewsToyota Faces Growing Scrutiny From U.S., Japanese Officials
Transportation Dept. Official Tells Auto News Carmaker May Face Fine for Delayed Recall; Honda Raises Forecast FULL ARTICLE
Toyota Sends in Jim Lentz for Cross-Media Damage Control
Carmaker's USA COO Takes to the 'Today,' YouTube to Reassure Consumers in Saatchi-Led PR Campaign FULL ARTICLE
Chrysler's Marchionne: 'You'll See Screw Ups, I Guarantee You'
Auto Chief Makes No Apologies for Bold Mission to Change Brand's DNA FULL ARTICLE
Billion-Dollar Battle Ahead for Toyota to Rebound From Recall
Experts Say It Will Take Huge Marketing Effort to Regain Reputation FULL ARTICLE
'God of War III' Begins Marketing Push With 7-Eleven, Mtn Dew
Convenience Store Will Debut Video-Game-Based Slurpee That Comes With Downloadable Content FULL ARTICLE
Toyota Must 'Right the Consumer at Any Cost'
Viewpoint: To Keep Its Rep Intact, Automaker Has to Provide Direct Support to Dealers, Customers FULL ARTICLE
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