With the vast majority of advertisers using programmatic tech, neary three quarters of publishers are there now too.
RPA ensures you'll run home and floss tonight with this grotesque, yet extremely watchable short to promote the Newport Beach Film Festival.
The custom box is part of Birchbox's increased focus on branded boxes rather than those containing random selections of trial-size products.
Brands can access Tumblr, Twitter, Instagram, Facebook and Google Analytics stats for more than 1,800 fashion and beauty bloggers
The Daily wasn't a winning-enough proposition when it came to content, and it wasn't differentiated enough when it came to its design and user experience.
This week Advertising Age's print edition is debuting a significant redesign. Here's why, and what that means for readers.
Magazines are perhaps the purest branded content, Todd Pruzan argues. Unlike brand marketers, however, they rarely share audience data throughout the organization.
One of the festival favorites, R/GA's Nike+ Fuelband, won the titanium Grand Prix at the Cannes Lions festival after picking up a Cyber Grand Prix earlier in the week. The Nike work was also awarded one of two integrated Gold Lions; there was no Grand Prix in the integrated category.
The integrated entertainment system in a stylish console was introduced in a YouTube product demonstration out of Forsman & Bodenfors that already has more than 1 million views.
There's something marketers can do to close this gap between consumer perception and consumer reality -- and it's something they're already skilled at: consumer messaging.