Big In Print
Abbey Klaassen
Ikea Cuts the Cords, Integrates Furniture and Electronics with 'Uppleva'
The integrated entertainment system in a stylish console was introduced in a YouTube product demonstration out of Forsman & Bodenfors that already has more than 1 million views.
Behavioral Targeting Might Scare Consumers Less If We Did Better Job Explaining It
There's something marketers can do to close this gap between consumer perception and consumer reality -- and it's something they're already skilled at: consumer messaging.
