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What CRM Means In a Social Age
Many marketers now have more fans and followers across social media than they do e-mail or direct subscribers.
Stat of the Day: How Three Generations Spent in their 20s
Boomers, Gen-X, and Millennials all spent nearly the same amount when each group was 25-34. But how they spent it varied greatly and in surprising ways.
The Ad Age Pop Thermometer
What better way to leave the holidays behind and snap back to reality than with another reading from The Ad Age Pop Thermometer? See what's Trending, Trailing and Tired in the world of media and pop culture this winter.
The Ad Age Pop Thermometer
What better way to kick off the fall than with another reading from our interactive list of what's Trending, Trailing and Tired in pop culture and media?
See the Most Effective Magazine Ad Campaigns of 2010
NEW YORK (AdAge.com) -- Apple's ad campaign introducing the iPad, and then relentlessly flogging it, proved to be one of the most effective in magazines last year. Not every campaign here is the most groundbreaking, perhaps, but maybe not every effective campaign should break ground. Tell us what you think below the slideshow.
So You Want to Hook Up With a Brand?
NEW YORK (AdAge.com) -- New Media Metrics, and its brand attachment index, shows what media is most loved by hardcore fans of eight brands.
Get Hooked up With the Big Business of Online Dating
SAN FRANCISCO (AdAge.com) -- Internet wisdom shows that the number of people scrambling for romance via online dating starts growing in November and peaks at Valentine's Day. And it's clearly big business.
'Twilight' Success Lifts Vampire Genre Among Horror Movies
LOS ANGELES (AdAge.com) -- It's official: Vampires are more powerful than aliens and zombies -- at least when it comes to the box office. This summer's "Twilight: Eclipse" solidified bloodsuckers' place in movie and box-office history as the second-highest-grossing horror genre, based on estimates of the top five horror-genre films compiled for Ad Age by Hollywood.com.
Simon Who? 'Idol' Spots Still Priciest in Prime Time
NEW YORK (AdAge.com) -- According to Advertising Age's annual TV pricing survey of media buyers, "American Idol" is far and away the priciest show on TV for advertisers. Fox dominates our list of top-dollar shows this year, in part due to the success of musical drama "Glee." The network airs half of the top 10 most-expensive programs for the 2010-2011 season.
Why TV Advertisers Are Spending More for Less This Season
NEW YORK (AdAge.com) -- After forking over price increases of 7% to 10% for ad time on broadcast TV in the recent upfront market, advertisers are likely to blanch at a disquieting fact: They are paying more for less.
An Ad Age Field Guide for Navigating Manhattan During Upfront Week 2010
NEW YORK (AdAge.com) -- Need to get around during upfront week? Stick with Ad Age all week long for the latest on the networks' fall programming schedules, ad market chatter and TV-industry strategy. And use this map to get you all the way from NBC's late-morning presentation Monday to Univision's and CW's capper on Thursday.
Financial Giants Find Their Brands Rising With Economy's Tide
NEW YORK (AdAge.com) -- The value of financial institution brands took a battering in 2008, but they rebounded last year, according to a Millward Brown top 100 brand ranking, along with beer, technology and fast food.
Up in Smoke: Documents From the Annals of Tobacco Marketing
CHICAGO (AdAge.com) -- Advertising Age's 80th anniversary report includes three major tobacco-related events. Here is a sampling of documents related to those events.
From the Great Depression Through the Great Recession: A Brief History of Marketing
Ad Age's Bradley Johnson presents a timeline of marketing, media and ad agencies, showing advertising industry developments from 1930 through 2010.
'Sunday Night Football' Remains Costliest TV Show
NEW YORK (AdAge.com) -- NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media-buying firms.
States Putting Squeeze on Ads to Raise Funds
NEW YORK (AdAge.com) -- The marketing industry isn't just under threat of regulatory pressure by the federal government -- it's also under fire in states across the country. The issues range from pushes to tax advertising to a county supervisor in Virginia asking his legislative committee to determine if it can regulate "human billboard" advertising.
ADVERTISING AT THE SUPER BOWL: THE FULL COVERAGE
NEW YORK (AdAge.com) -- Ongoing coverage of all aspects of advertising in and around Super Bowl XL. Includes playable video and historic charts of advertising in all past Super Bowls.
