Ad and Marketing Book Reviews
Bob Garfield's novel "Bedfellows" is "Goodfellas" on laughing gas.
Despite a sense of inevitability and a bit of deification when it comes to Mark Zuckerberg, "The Facebook Effect" is a valuable chronicle of the social network's transformation.
How good is your pitch? Not as good as you might think. 'Pitch Anything' uses neuroscience to explain why.
David Thorne's sly -- some would say mean -- sense of humor and design savvy have made him a viral success.
In 'The Corner Office' Adam Bryant, senior editor for features at the New York Times, avoids tired clichés and executive hubris to deliver a book relevant to anyone building brands and selling products.
In 'Users Not Customers,' Aaron Shapiro, CEO of digital agency Huge, introduces a subtle shift in nomenclature, moving from the idea of customers -- or buyers -- to users.
Lisa Gansky reminds us of the importance of sharing, at a time when new businesses are getting people to share products rather than own them.
Stephen Denny tackles a topic that's not often fodder for business books in "Killing Giants."
"Humankind" may be a play for new business, but it's also rich in fresh marketing concepts and useful tools.
Raw talent and high energy aren't enough to close new business in today's stagnant, competitive economy. Instead, author Thomas Freese recommends a methodical approach and challenges traditional sales approaches in "Sell Yourself First."
Kevin Nalty advises brands to work with web stars, rather than pursue the vaunted viral video, in "Beyond Viral."
Whether leading, partnering, marketing or dating, "Start With Why" shows how missing or losing the "why" inevitably leads to grief.
Generally I loathe how-to books. But the cheery "Social Boom!" by Jeffrey Gitomer caught me by surprise with its energetic calls to embrace business social media. Here are 6.5 reasons to read it.
Were the Grateful Dead and their brain trust genuine marketing gurus, or merely saints of circumstance?
If for no other reason than bringing Albert Lasker's story to us, authors Cruikshank and Schultz deserve our thanks. There are so few biographies of him, and this book admirably fills that void.
Looking for big ideas to take your marketing to the next level? "Marketing 3.0" proposes a fundamental evolution to our marketing strategies. It seeks to move our focus from product and customer models to a human-centric model.
Jeffrey Hayzlett finds that "Consumed," which seeks to answer the question of why we purchase, peruse and play, is even more relevant for those wanting to survive and thrive, given that it's set in the context of today's new economic reality.
Kenneth Roman revisits David Ogilvy's famous treatise and finds it still delights after all these years.
Left Hand's Nat Gutwirth reviews "About Face: The Secrets of Emotionally Effective Advertising."
WCG's Aaron Stout reviews Josh Bernoff and Ted Schadler's book on employee empowerment, "Empowered."