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Ad and Marketing Book Reviews

Making Friends in 'Twitterville'

Making Friends in 'Twitterville'

By Chris Abraham on 09.17.2009

From Fledgling Zine to Industry 'Survivor's Guide'

From Fledgling Zine to Industry 'Survivor's Guide'

By Martin Bihl on 08.27.2009

Time to Press the 'Reset' Button

Time to Press the 'Reset' Button

By James B. Arndorfer on 08.19.2009

Father of Flash Mobs on the Future of Viral

Father of Flash Mobs on the Future of Viral

By James B. Arndorfer on 08.05.2009

Hotel de Sharp: Lessons From Four Seasons' Founder

Hotel de Sharp: Lessons From Four Seasons' Founder

By Martin Bihl on 08.03.2009

'Microtrends' Redux

'Microtrends' Redux

By Matt Kinsey on 07.30.2009

Revisiting Emanuel Rosen's 'Anatomy of Buzz'

Revisiting Emanuel Rosen's 'Anatomy of Buzz'

By David Berkowitz on 04.13.2009

Top 10 Media and Marketing Books of All Time

Top 10 Media and Marketing Books of All Time

By Jonah Bloom on 03.01.2009

Of Salad Dicers and Spray-on Hair: 'But Wait ...There's More!'

Of Salad Dicers and Spray-on Hair: 'But Wait ...There's More!'

By Matt Kinsey on 02.28.2009

What Is the Best Book Ever Written on Marketing or Media?

By Jonah Bloom on 02.20.2009

Holding Court With the 'King of Madison Avenue'

Holding Court With the 'King of Madison Avenue'

By Martin Bihl on 02.19.2009

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Dismissed, Denigrated and Demonized: 'The Decline of Men'

Dismissed, Denigrated and Demonized: 'The Decline of Men'

By Robert Rosenthal on 02.12.2009

The One About the Adman and the She-Wolf

The One About the Adman and the She-Wolf

By Matt Kinsey on 01.19.2009

Swarm Is the New Herd

Swarm Is the New Herd

By Mark Tungate on 01.06.2009

Biz Book Retailer 800-CEO-READ to Release Its '100 Best'

Biz Book Retailer 800-CEO-READ to Release Its '100 Best'

By Matt Kinsey on 11.20.2008

Publicis Alums Share Their 'History of Advertising'

Publicis Alums Share Their 'History of Advertising'

By Jessica Pilot on 08.25.2008

Finding 'The She Spot' More Important Than You Thought

Finding 'The She Spot' More Important Than You Thought

By Matt Kinsey on 08.06.2008

Back to the Future: Laermer Revisits 'Trendspotting' Territory in '2011'

Back to the Future: Laermer Revisits 'Trendspotting' Territory in '2011'

By Matt Kinsey on 07.30.2008

'Groundswell' Gains a Following

'Groundswell' Gains a Following

By Abbey Klaassen on 07.03.2008

What Breaks -- or Makes -- a Presentation

What Breaks -- or Makes -- a Presentation

By Cleve Langton on 06.08.2008

In the Career-Guides Aisle, a Hit and a Miss

In the Career-Guides Aisle, a Hit and a Miss

By Matt Kinsey on 06.04.2008

Baskin Strays From Herd, Asks Brand Marketers to Rethink Strategy

By Jonah Bloom on 05.30.2008

Not 'Buying In': Rob Walker's First Marketing Book Falls Short

Not 'Buying In': Rob Walker's First Marketing Book Falls Short

By Matthew Creamer on 05.29.2008

And Miles to Go Before He Sleeps

And Miles to Go Before He Sleeps

By Jonah Bloom on 05.27.2008

Why the Greatest Brand Ambassadors are 'Punching In'

By Matt Kinsey on 05.22.2008

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