Ad and Marketing Book Reviews

Exit the 'Spurbs': Life Beyond the Real Estate Bubble

By James B. Arndorfer on 09.22.2009

• 6

Making Friends in 'Twitterville'

By Chris Abraham on 09.17.2009

• 1

From Fledgling Zine to Industry 'Survivor's Guide'

By Martin Bihl on 08.27.2009

Time to Press the 'Reset' Button

By James B. Arndorfer on 08.19.2009

• 2

Father of Flash Mobs on the Future of Viral

By James B. Arndorfer on 08.05.2009

• 1

'Microtrends' Redux

By Matt Kinsey on 07.30.2009

• 2

Revisiting Emanuel Rosen's 'Anatomy of Buzz'

By David Berkowitz on 04.13.2009

• 3

Top 10 Media and Marketing Books of All Time

By Jonah Bloom on 03.01.2009

• 40

Of Salad Dicers and Spray-on Hair: 'But Wait ...There's More!'

By Matt Kinsey on 02.28.2009

Dismissed, Denigrated and Demonized: 'The Decline of Men'

By Robert Rosenthal on 02.12.2009

• 9

The One About the Adman and the She-Wolf

By Matt Kinsey on 01.19.2009

Swarm Is the New Herd

By Mark Tungate on 01.06.2009

• 4

Publicis Alums Share Their 'History of Advertising'

By Jessica Pilot on 08.25.2008

Finding 'The She Spot' More Important Than You Thought

By Matt Kinsey on 08.06.2008

• 1

Back to the Future: Laermer Revisits 'Trendspotting' Territory in '2011'

By Matt Kinsey on 07.30.2008

'Groundswell' Gains a Following

By Abbey Klaassen on 07.03.2008

• 1

What Breaks -- or Makes -- a Presentation

By Cleve Langton on 06.08.2008

• 6

In the Career-Guides Aisle, a Hit and a Miss

By Matt Kinsey on 06.04.2008

Baskin Strays From Herd, Asks Brand Marketers to Rethink Strategy

By Jonah Bloom on 05.30.2008

• 7

Not 'Buying In': Rob Walker's First Marketing Book Falls Short

By Matthew Creamer on 05.29.2008

• 3

And Miles to Go Before He Sleeps

By Jonah Bloom on 05.27.2008

Why the Greatest Brand Ambassadors are 'Punching In'

By Matt Kinsey on 05.22.2008

Shilling for 'The Man,' for Your Art

By James B. Arndorfer on 05.19.2008

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