Ad and Marketing Book Reviews
July 31, 2007
Brand (self-)awareness lies at the heart of "Chasing Cool: Standing Out in Today's Cluttered Marketplace," a very enlightening conversation of insights into why company mission, moreso than strategy, is the key to finding relevance with your desired consumer.
July 13, 2007
The book has a definite gravitation toward blogs as today's purveyor of conversation. Below each author's entry title and byline is the URL for his or her space in the blogosphere. McLellan says the drive to showcase the blogging community directly relates to how the book was conceived -- as a dialogue.
July 10, 2007
A sexy title it's not. But "The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation," written by the ARF's Steve Rappaport, Joe Plummer, Taddy Hall and Bob Barocci, is getting raves in the marketing world. The authors combed through thousands of case studies and culled hundreds of interviews to compile the best recommendations on tackling the web. The authors sat down with Ad Age to discuss the book in greater detail.
May 22, 2007
A look at the media world's fast-approaching future lives up to the hype.
April 20, 2007
This slim volume of faux-guru advice is supposed to teach you when to quit. When it comes to this book, don't even start.
April 16, 2007
No, sifting through two-year-old coffee grinds will not make you any better at divining the whims of Wall Street. But Karen Blumenthal's "Grande Expectations: A Year in the Life of Starbucks' Stock" will provide some guidance for those who've read the phrase "same-store sales" 6,000 times but still have trouble explaining its meaning -- and, more importantly, its significance to the ups and downs of stock prices.
April 13, 2007
The press release leads us to believe that the book merited coverage by several major British media institutions. Gyro claims "the international publicity from the campaign has been staggering." Given a Google News search threw up about one article from a student newspaper in Philadelphia, this might be a touch of good ol' fashioned hyperbole.
April 12, 2007
Flipping through a hundred-plus glossy snaps of rich celebs in cheap duds may not be your cup of tea, but you'll appreciate the overlying sense of timelessness.
April 02, 2007
Crispin's oeuvre is a feast for the eyes, but Mr. Bogusky leaves his method to the reader's imagination.
March 30, 2007
Reinventing the customer experience means a constant, perhaps infinite, reworking of your product.
March 26, 2007
In the wake of traditionalist marketing upheaval (read: slow death of the TV spot), Laermer and Simmons clearly want to serve as our change agents for a badass approach to pushing product that. "Punk" is written as a true manifesto, built around 14 Articles of the Revolution that call for outthinking, not outspending, and weeding out competition with truth, among other principles.
March 26, 2007
The hazard-orange cover of "Made to Stick," is a bold statement, but then the idea that you can deconstruct the most influential ideas and pronouncements in history -- from Aesop's Fables to JFK's man-on-the-moon credo -- into six "sticky" ingredients is a pretty bold endeavor.