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WPP is hoping a team that consists of execs from Wunderman, MEC, Landor and Kantar will win over airline.
The pact is a bid to shape the market in years to come, according to Starcom MediaVest Group CEO Laura Desmond.
Xaxis CEO Brian Lesser will become CEO of the combined group with David Moore as chairman.
"If the payment terms they are suggesting to their suppliers would not be acceptable to them as suppliers, a re-think might be in order."
Grey's New York office will take over $50 million U.S. business from Havas' Arnold.
While Publicis' recent investments are regional and small relative to its purchases over the last two years, the timing raises questions.
After 31 years at Mullen -- the last 14 as CEO -- Joe Grimaldi is moving into a chairman role and Alex Leikikh will become CEO.
Introducing ridiculously great sale pricing on Ad Age print/digital/online.
Sprint has tapped Mark Figliulo's shop to handle TV creative.
Zappos this morning turned an airport baggage claim into a Wheel of Fortune-style game, with prizes determined by where bags land.
Hasbro is set to consolidate the majority of its global media-buying and -planning business with Omnicom's OMD and retained WPP's MediaCom in Latin America.
The digital agency Firstborn will work in TV, print, social and digital media for All Nippon Airways.
Michael Duda has joined six-year-old Johannes Leonardo as CEO, working with co-founders Leo Premutico and Jan Jacobs.
The agency, part of Lowe & Partners' network, will create new campaigns for Barbie, Hot Wheels, Monster High, Max Steel and others.
Incumbents JWT, which handles creative duties for the Marines, and Campbell Ewald, which has the Navy, are expected to defend
Steven Wolfe Pereira is returning to his tech roots as chief marketing officer of Datalogix, after leading MediaVest's Walmart and multicultural efforts.
Agency of record nabs assignment for new Colorado, but Leo Burnett holds on to Silverado.
The co-founder of creative hotshop tells us about the time a guy bit him.