The move spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009.
The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.
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Independent agency Mother is planning to open its fourth office in Brazil next year and has asked creative Gustavo Sousa to lead the charge.
The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients.
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.
A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.
The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.
The automaker, in a rare move for agency reviews, opts to retain its agency since 2007.
A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.
Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
A week after Procter & Gamble announced it would stretch the time it takes to pay agencies to 75 days, packaged-goods giant Mondelez has gone a step further issuing 120-day payment terms.
Two of the most respected creative agencies in the business were forced to undertake big rounds of layoffs on Thursday.
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
What do acid trips, karaoke, and the TV show "Bewitched" have in common? All part of the story of this ad exec's colorful life.
IPG agency is ending its reliance on Cadreon as it sets out to build and brand its own digital trading desk.
BBH has appointed McCann's Patrick Lafferty to North American CEO, filling a role atop the agency that's been vacant since September.
The company's got aggressive growth plans: it wants 55% of all revenue to come from new global markets within five years.
