April 24, 2013
Can the WPP-owned agency make the retailer appealing to consumers again?
April 24, 2013
Joanne Davis Consulting surveyed nearly 300 senior agency leaders around the world to get their take on where clients can improve.
April 24, 2013
The French ad holding company has an insatiable appetite. After gobbling up big players, it's looking for small and midsize digital firms to buy.
April 23, 2013
The hire comes as more marketers invest in global partnerships with digital media companies and shops streamline digital capabilities across regions.
April 19, 2013
It's hard to imagine a more harrowing week than the one Boston has experienced. The list of the affected includes top agencies, production houses and marketers that are Boston-based or have large presences in the city.
April 19, 2013
Ogilvy's behind a new commercial for Indian conglomerate Tata Group that clocks at over 3.5 minutes.
April 19, 2013
Communicating mostly by text message, Hill Holliday, Hancock and the Boston mayor's office created the One Fund Boston within hours.
April 19, 2013
The succession move comes two years after Publicis Groupe acquired the digital shop.
April 19, 2013
Ad holding company CEO Michael Roth still thinks the company can deliver up to 3% organic revenue growth for 2013, and is upbeat on McCann's progress.
April 18, 2013
After five years at the agency, promoted to oversee the New York office. The move makes her one of a small, but growing number of female leaders in the ad business.
April 18, 2013
CEO John Wren brushes off Chevy loss, says he's optimistic about U.S. economy this year.
April 18, 2013
Robert Wong, CCO of Google Creative Lab, reveals five ways the Lab inextricably links Google product with masterful storytelling.
April 17, 2013
He's best known for the DirecTV Talking Baby ads. But here we uncover lesser-known facts about Grey New York's creative chief.
April 15, 2013
Bombings sent local agencies scrambling to account for staffers. Twitter served as an information source; many brands went dark on social media.
April 15, 2013
Noting downturn in Europe, Chairman-CEO Maurice Levy said that 2013 will be a challenging year.
April 15, 2013
Once America's best-selling car, the full-size sedan has mostly been relegated to auto-rental fleets, police departments and car services.
April 12, 2013
Doug Livingston hired from WPP's Grey to serve as new chief digital officer.
April 12, 2013
Steve Majoros, managing director at one of the agencies in Cadillac's ongoing agency review , named director of global marketing.
April 12, 2013
The deadline is April 28th. One winning design will earn a free trip to the Cannes International Festival of Creativity.
April 12, 2013
The Dentsu-owned digital agency is mining the world of influencers in the hopes of hacking viral marketing.
