Agency News

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

SCDPCGCWTF?!: What Should the New 'Mad Men' Agency Be Called?

SCDPCGCWTF?!: What Should the New 'Mad Men' Agency Be Called?

There may be a new agency on the scene come Sunday's episode of "Mad Men," leaving us precious few hours to speculate.

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Nintendo Begins Digital Agency Review

Nintendo Begins Digital Agency Review

Search process has just gotten underway and is being managed by External View Consulting Group.

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BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.

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Dyson Consolidates Media Duties with WPP's Mindshare

Dyson Consolidates Media Duties with WPP's Mindshare

The maker of high-end vacuums and appliances previously worked with different media shops around the world.

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Six Things You Didn't Know About The Martin Agency's Joe Alexander

Six Things You Didn't Know About The Martin Agency's Joe Alexander

The latest in Creativity's series that uncovers the unique personalities and habits of the industry's top creatives.

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Who Deserves a Spot on This Year's Creativity 50 List? You Decide

Who Deserves a Spot on This Year's Creativity 50 List? You Decide

We want your input as we put together the 2013 list of the most creative minds out there.

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LatinWorks' Sergio Alcocer Joins Cannes Lions Film Jury

LatinWorks' Sergio Alcocer Joins Cannes Lions Film Jury

The U.S. Hispanic market will have a judge after all at the Cannes Lions festival this year.

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Audi Taps Brooklyn-based Huge to Handle Social Media Efforts

Audi Taps Brooklyn-based Huge to Handle Social Media Efforts

The Interpublic Group of Cos.' agency is tasked with creating original content and overseeing the car brand's presence on Twitter, Instagram, Facebook and YouTube.

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Final Deadline for Small Agency Awards: May 15

Advertising Age's is accepting entries for its 2013 Small Agency Awards. Now in its fifth year, the awards recognize the power of being small and independent.

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Agencies, Look Out: Accenture's Invading Your Turf in a Bigger Way Than Ever

Agencies, Look Out: Accenture's Invading Your Turf in a Bigger Way Than Ever

Accenture is trying harder than ever to give agencies a run for their money, as evidenced by the consultant's latest buy, London-based design consultancy Fjord.

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Walmart Taps Agency Behind Bloomberg Gun-Control Effort

Walmart Taps Agency Behind Bloomberg Gun-Control Effort

'Real Walmart' campaign aims to refurbish retailer's image, with help from agency behind Bloomberg gun-control effort.

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Beyond Leaning In: What I Learned on the Way to the C-Suite

Beyond Leaning In: What I Learned on the Way to the C-Suite

Sandberg and Mayer notwithstanding, ambitious women tend to think of themselves as the potential No. 2 in an organization instead of the No. 1.

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'Mad Men' Recap: Size Matters

'Mad Men' Recap: Size Matters

For all those put off by the feeling that "Mad Men" has in its sixth season veered into the soap operatic, last night's episode should be a return to form.

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P&G Stretches Its Time Frame for Paying Agencies

P&G Stretches Its Time Frame for Paying Agencies

P&G Global Brand Building Officer Marc Pritchard said the policy will be implemented with agencies as new contracts take effect.

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How IBM Made a Movie Out of 5,000 Atoms

How IBM Made a Movie Out of 5,000 Atoms

Thanks to a recent campaign out of Ogilvy North America, IBM's scientists can now add another skillset to their resumes: animation.

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Interpublic Wins Holding Company Review for Zurich Insurance Group

Interpublic Wins Holding Company Review for Zurich Insurance Group

Pitch was led by McCann Worldgroup, which is putting together an integrated team to handle the insurer's global account.

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Havas' Organic Revenue Fell 3.9% in U.S. in First Quarter

Havas' Organic Revenue Fell 3.9% in U.S. in First Quarter

Havas Group has reported worldwide organic growth of 0-.9% for the first quarter of 2013.

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Meet the Brooklyn Agency That White-Labels Clothing for Big Marketers

Meet the Brooklyn Agency That White-Labels Clothing for Big Marketers

If alternative marketing agency Vice and white-label clothier Li & Fung birthed an offspring, it would be brand-development firm the Supply System.

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Bacardi USA Shifts Media Duties to Mindshare

Bacardi USA Shifts Media Duties to Mindshare

The global spirits marketer has moved digital and traditional media planning and buying to WPP's Mindshare from KSL.

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Agencies Ready for the 'Year of Experiential'

Agencies Ready for the 'Year of Experiential'

Some call it stunt marketing. Others term it experiential marketing. But whatever name you use, it's hot.

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