May 02, 2013
The global spirits marketer has moved digital and traditional media planning and buying to WPP's Mindshare from KSL.
May 02, 2013
Some call it stunt marketing. Others term it experiential marketing. But whatever name you use, it's hot.
May 02, 2013
Holding Company bows to shareholder pressure after last year's meeting in which 60% of them rejected his $20 million pay package.
May 01, 2013
The Publicis Groupe shop will market laptops, tablets, smartphones and Ultrabooks on digital channels and in stores.
May 01, 2013
Rei Inamoto is behind some of adland's most innovative projects, from building Delta Airlines' apps to leading the charge on a student category at Cannes.
April 29, 2013
Execs from Mondelez, Gap and Target discuss differences in control, pressure and creativity, plus what agencies just don't get about clients.
April 29, 2013
From Haworth And Target to Doner And Bush Brothers, these partnerships prove notable.
May 01, 2013
From being on tour with Radiohead to being a weatherman or a wrestler, adland is ambitious.
April 29, 2013
Agencies have unique industry insights, but can they make 'brand journalism' work for themselves and clients?
April 29, 2013
Here are 11 things you need to know, starting with: The world does not need another ad agency.
April 30, 2013
Dentsu digital shop picks up its first business for Unilever. Edelman keeps global business for now.
April 29, 2013
Charmin and Publicis Kaplan Thaler have adopted the sort of closeness and openness that can only be achieved by having a good sense of humor about your work.
April 29, 2013
Entrepreneur course at KBS+ retains talent with in-house course on startups that motivates, widens career-path options.
April 29, 2013
Deb Giampoli describes her job as everything from marriage counselor to adviser to "agency slut."
April 29, 2013
Their surnames may hang on the doors of the industry's leading agencies, but these individuals had little to do with the shops' successes.
April 30, 2013
U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia.
April 29, 2013
After a seven-month review, P&G has moved the global Gillette account to Grey from longtime shop BBDO.
April 29, 2013
Marketers with reputation challenges no longer automatically turn to public relations, as consulting firms and others offer similar services.
April 29, 2013
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
April 29, 2013
Creativity presents its annual roundup of talent you should definitely be keeping tabs on.
