May 13, 2013
Ad execs are divided on whether pacts are win-win or benefit only the clients.
May 10, 2013
There may be a new agency on the scene come Sunday's episode of "Mad Men," leaving us precious few hours to speculate.
May 10, 2013
Search process has just gotten underway and is being managed by External View Consulting Group.
May 09, 2013
Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.
May 09, 2013
The maker of high-end vacuums and appliances previously worked with different media shops around the world.
May 08, 2013
The latest in Creativity's series that uncovers the unique personalities and habits of the industry's top creatives.
May 08, 2013
We want your input as we put together the 2013 list of the most creative minds out there.
May 08, 2013
The U.S. Hispanic market will have a judge after all at the Cannes Lions festival this year.
May 08, 2013
The Interpublic Group of Cos.' agency is tasked with creating original content and overseeing the car brand's presence on Twitter, Instagram, Facebook and YouTube.
May 07, 2013
Advertising Age's is accepting entries for its 2013 Small Agency Awards. Now in its fifth year, the awards recognize the power of being small and independent.
May 07, 2013
Accenture is trying harder than ever to give agencies a run for their money, as evidenced by the consultant's latest buy, London-based design consultancy Fjord.
May 07, 2013
'Real Walmart' campaign aims to refurbish retailer's image, with help from agency behind Bloomberg gun-control effort.
May 06, 2013
Sandberg and Mayer notwithstanding, ambitious women tend to think of themselves as the potential No. 2 in an organization instead of the No. 1.
May 06, 2013
For all those put off by the feeling that "Mad Men" has in its sixth season veered into the soap operatic, last night's episode should be a return to form.
May 06, 2013
P&G Global Brand Building Officer Marc Pritchard said the policy will be implemented with agencies as new contracts take effect.
May 03, 2013
Thanks to a recent campaign out of Ogilvy North America, IBM's scientists can now add another skillset to their resumes: animation.
May 03, 2013
Pitch was led by McCann Worldgroup, which is putting together an integrated team to handle the insurer's global account.
May 02, 2013
Havas Group has reported worldwide organic growth of 0-.9% for the first quarter of 2013.
May 02, 2013
If alternative marketing agency Vice and white-label clothier Li & Fung birthed an offspring, it would be brand-development firm the Supply System.
May 02, 2013
The global spirits marketer has moved digital and traditional media planning and buying to WPP's Mindshare from KSL.
