Agency News

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

In Middle of Cadillac Pitch, General Motors Hires Campbell-Ewald Exec

Steve Majoros, managing director at one of the agencies in Cadillac's ongoing agency review , named director of global marketing.

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Calling Young Creatives: Ad Age's Annual Cover Competition is Now Open

Calling Young Creatives: Ad Age's Annual Cover Competition is Now Open

The deadline is April 28th. One winning design will earn a free trip to the Cannes International Festival of Creativity.

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360i is Building a Klout-Like Platform to Help Brands Go Viral

The Dentsu-owned digital agency is mining the world of influencers in the hopes of hacking viral marketing.

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Ad Biz Is Yukking It Up With the #AgencyLife Hashtag

Ad Biz Is Yukking It Up With the #AgencyLife Hashtag

If you haven't checked out the flurry of tweets about what working at an agency is like, you probably should.

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Experian Consolidates Media Duties with OMD

The marketer of various credit-analysis products, has consolidated media buying and planning business with Omnicom's OMD after a review.

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Dan Wieden to Deliver Keynote at Small Agency Conference in Portland

Dan Wieden to Deliver Keynote at Small Agency Conference in Portland

Co-founder of Wieden & Kennedy joins Ad Age's Small Agency Awards and Conference this summer.

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After JWT's Ford Figo Fiasco, Leo Burnett Pulls Winning Ads From India Awards Show

After JWT's Ford Figo Fiasco, Leo Burnett Pulls Winning Ads From India Awards Show

Ad fakery has another global agency in the hot seat as Leo Burnett withdrew two winning Tata radio spots at Goafest.

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Russell Simmons on His New Digital Marketing Firm, YouTube Channel

Russell Simmons on His New Digital Marketing Firm, YouTube Channel

Russell Simmons talked about the opening he sees for his new digital marketing firm, moving to L.A. and how Hollywood is failing.

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CCTV Expose Secretly Films Chinese Digital Shops

CCTV Expose Secretly Films Chinese Digital Shops

Accusations against digital agencies may signal tighter supervision of online privacy by Beijing, even though rules are unclear.

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Russell Simmons' New Venture: Digital Marketing

Russell Simmons' New Venture: Digital Marketing

First Def Jam, then Phat Farm. Now, Russell Simmons is launching his latest venture, Narrative, in the advertising world.

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Havas Worldwide Recruits R/GA's Sean Lyons to Lead Digital Globally

Havas Worldwide Recruits R/GA's Sean Lyons to Lead Digital Globally

Havas Worldwide's new leader Andrew Benett isn't wasting time shaking things up and hiring new senior talent.

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Rewind: Actress Annette Funicello Starred in Ads For Skippy

Rewind: Actress Annette Funicello Starred in Ads For Skippy

She is best remembered as an original "Mickey Mouse Club," member and beach party movie star, but Annette Funicello also was a longtime pitchwoman for Skippy.

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Olson Tapped to Reenergize TiVo Brand

Olson Tapped to Reenergize TiVo Brand

Thanks to DVR, Roku and Apple a lot of folks have forgotten about TiVo, but with new products and marketing it wants to make a comeback.

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Group M Wins Nestle U.S. Media Account

Group M Wins Nestle U.S. Media Account

Publicis Groupe's Zenith loses media-planning and -buying duties to the WPP agency.

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Try the 'Mad Men' Rewrite Machine

Try the 'Mad Men' Rewrite Machine

Think you could write "Mad Men"? Give us a verb, a noun and a job title.

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See Facebook's First TV Commercial for 'Home' Phone Takeover

See Facebook's First TV Commercial for 'Home' Phone Takeover

The 'Airplane' spot promises to make friends' birthday parties, vacations and pets loom even larger for you. So do you agree with its many "likes"?

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Brazil's Grupo ABC Sells 20% Stake To Private Equity Group

Brazil's Grupo ABC Sells 20% Stake To Private Equity Group

Brazil's Grupo ABC advertising and marketing group is selling a minority stake for $84 million to Kinea, a local private equity group and hedge fund.

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Candy Trade Group Seeks PR Help as Sugar is Blamed For Americans' Obesity

Candy Trade Group Seeks PR Help as Sugar is Blamed For Americans' Obesity

The National Confectioners Association wants to prevent more regulation for candy brands as the government and health advocates highlight risks associated with sugar.

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Savvy PR Firms Could Soon Rule Native Ads and Social Campaigns

Savvy PR Firms Could Soon Rule Native Ads and Social Campaigns

Some have already decided that "native ads" are conceptually the same as press releases that look like news stories. It's a natural fit.

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Six Things You Didn't Know About McCann CCO Linus Karlsson

Six Things You Didn't Know About McCann CCO Linus Karlsson

The first installment of a new series exploring the lesser-known sides of creatives.

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