In a data-driven and fragmented media landscape, we must find diverse new talent that can serve clients' diverse needs.
What would American advertising be like without people like Linus Karlsson, Nick Law, David Droga, Rei Inamoto, or Jose Molla?
Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera.
Being named Small Agency of the Year presented a lot of opportunities to pitch -- many of which we said no to.
John Hegarty's rant last week on how TV ads are getting worse fails to recognize that advertising is now witnessing its most creative dawn.
Pitching adds a shot of adrenaline to any agency.
Perhaps the ads were offensive, but these are boundary-pushing creative exercises and no one should have been fired.
As Ford learned last week, neither consumers nor general-market media care to distinguish between a scam ad and a real ad.
One exec's proposal for achieving the collaboration that clients are seeking from their agencies entails compensation incentives.
In the ad business, freelancers are often the ones who are "The Makers" - writers, strategists, designers, coders and entrepreneurs.
Are connections as valuable, relevant and long-lasting when they are bought versus earned? Lori Senecal, CEO at KBS+, finds out.
It's not enough to know the field of agencies in a review. Go one step further and ask the client why each shop was invited.
GolinHarris founder recalls why everyone, from entry-level crew to his daughters, called the former McDonald's CEO "Fred."
Is your organization ready and have you thought through all the potential marketing and branding issues should this become a reality?
A couple of developments have taken place since I wrote that piece that make me feel a little sheepish about trashing "The Pitch" in Ad Age.
Nina DiSesa reflects on the days when clients loved and trusted agency creatives.
Today, the notion of a line between mass media and more measurable channels is an outdated cliche in our industry that only serves one purpose for marketers: to trip them up.
Lately, I have been trying to be more conscious of what device to use when -- when to use the phone, when to email, when to text or Facebook message or DM on Twitter -- and this has made me more aware of how others use their technologies with me.
How do you know if you're working for the brand or working for the client? It may sound like a trick question, but isn't.
It's imperative for marketers to drill deeper to get to marketplace reality and how agencies structure and present hourly rate fee compensation.
