Agency News: Viewpoint
Make an even bigger difference when volunteering for a non-profit: Become a member of the board.
Trimming tax deductions for ad expenses may help some companies, but it will crimp the ad industry, imperil jobs and limit free media.
Marketer can do all of their own advertising faster and cheaper. But they're entirely too caught up in themselves.
The top third of TV viewers accounts for two-thirds of ad impressions, argues Robert Norcross, suffering far too much commercial repetition.
You asked us to fix your business model and create an integrated marketing campaign in just two weeks. All we want is a real response.
For every agency victimized by marketers' unreasonable RFPs, there are media companies enduring agencies' own relentless storm of requests.
Marketers, if you want to find an ideal companion -- not just a one-night stand -- here's a sample profile to demonstrate what agencies today seek in a love connection.
Agency labs drive free-play, innovative thinking and encouraging a culture of 'making' rather than just concepting.
J.C. Penney's decision to restore its old logo won't magically bring back shoppers, says BrandAdvisors President Charles Rashall.
Agency workloads have grown 2.5% to 3% per year over two decades, Brian Sheehan writes, while revenue from clients fell 2% per year. Here's one fix.
When an unhappy British Airways flyer can be heard worldwide, David Angelo writes, you've got to tell the truth from the inside out.
Fallon CMO John King on why he'd be proud if his kids decided to follow in his footsteps and enter adland.
The mega-merger between two already-giant agency holding companies has people looking wistfully at independent shops.
In a memo to Interpublic employees, CEO Michael Roth says major M&A deal isn't necessary, but there's 'no telling what might take place.'
"I'll kindly pay you Tuesday for a hamburger today" is no way to treat agencies, says the 4A's CEO Nancy Hill.
It's time for you to prepare for omni-channel retail, which lets consumers move seamlessly among environments.
In a data-driven and fragmented media landscape, we must find diverse new talent that can serve clients' diverse needs.
What would American advertising be like without people like Linus Karlsson, Nick Law, David Droga, Rei Inamoto, or Jose Molla?
Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera.
Being named Small Agency of the Year presented a lot of opportunities to pitch -- many of which we said no to.