Agency News: Viewpoint
April 18, 2013
John Hegarty's rant last week on how TV ads are getting worse fails to recognize that advertising is now witnessing its most creative dawn.
April 05, 2013
Pitching adds a shot of adrenaline to any agency.
April 01, 2013
Perhaps the ads were offensive, but these are boundary-pushing creative exercises and no one should have been fired.
April 01, 2013
As Ford learned last week, neither consumers nor general-market media care to distinguish between a scam ad and a real ad.
March 22, 2013
One exec's proposal for achieving the collaboration that clients are seeking from their agencies entails compensation incentives.
March 07, 2013
In the ad business, freelancers are often the ones who are "The Makers" - writers, strategists, designers, coders and entrepreneurs.
February 20, 2013
Are connections as valuable, relevant and long-lasting when they are bought versus earned? Lori Senecal, CEO at KBS+, finds out.
February 13, 2013
It's not enough to know the field of agencies in a review. Go one step further and ask the client why each shop was invited.
January 18, 2013
GolinHarris founder recalls why everyone, from entry-level crew to his daughters, called the former McDonald's CEO "Fred."
November 19, 2012
Is your organization ready and have you thought through all the potential marketing and branding issues should this become a reality?
November 05, 2012
A couple of developments have taken place since I wrote that piece that make me feel a little sheepish about trashing "The Pitch" in Ad Age.
October 10, 2012
Nina DiSesa reflects on the days when clients loved and trusted agency creatives.
October 05, 2012
Today, the notion of a line between mass media and more measurable channels is an outdated cliche in our industry that only serves one purpose for marketers: to trip them up.
September 26, 2012
Lately, I have been trying to be more conscious of what device to use when -- when to use the phone, when to email, when to text or Facebook message or DM on Twitter -- and this has made me more aware of how others use their technologies with me.
September 17, 2012
How do you know if you're working for the brand or working for the client? It may sound like a trick question, but isn't.
August 24, 2012
It's imperative for marketers to drill deeper to get to marketplace reality and how agencies structure and present hourly rate fee compensation.
August 06, 2012
It's getting increasingly harder to recruit young people into advertising, and more than ever education outreach is a role that we must undertake.
July 25, 2012
Much of what I learned during my sailing training has made me much better at my job today. With the Summer Olympics upon us, it feels like the perfect time to share some of those lessons.
April 30, 2012
Marketers: If you want to find your agency "soul mate," you'd better review, and possibly retool, your request for proposal process so as not to turn off the perfect prospect.
April 19, 2012
What happens when you lose a pitch--but your work ends up in the client's campaign anyway?