Agency News: Viewpoint
April 06, 2012
It turns out that the modern account executive is ideally positioned for the new world because we are not specialists. We are, in Malcom Gladwell-speak, T-shaped entrepreneurs.
March 28, 2012
The head of WDCW explains that his agency agreed to appear on the show because it has nothing to hide.
February 20, 2012
We're seeing a progression in the quality of young professionals. This isn't a group ready to stay in the background; it's a talent dynamic that I foresee shaping the way we work and interact, and they'll present challenges.
January 26, 2012
As I think back on my career, whether it's how I approach a problem, write a strategy, consider an idea, or how I relate with co-workers, I can see how much I have been tempered by Michael Keeshan.
December 29, 2011
If you understand how your ad agency and the teams within it think, you'll be able to create a relationship that is mutually rewarding.
December 27, 2011
Mindspring CEO Antony Young talks to Ad Age about his recent move from Publicis Groupe, the evolving media environment and things he wants to achieve in his new job.
November 16, 2011
CMOs? Ad managers? Perhaps you've suspected this. I can confirm it: Making ideas really doesn't take as long as you're told it does.
November 15, 2011
Since marketers began to talk about consumer "insights," finding them has been a form of alchemy.
October 20, 2011
The industry's evolution toward putting increasingly more importance on digital marketing prowess has sparked a whole new set of titles, that in some cases are making it a real challenge for clients to figure out whom to turn to.
September 21, 2011
Are you listening, Mark Twain? It's me, Rob. Folks are lamenting the demise of Branded Entertainment, so naturally, your "reports of my death are greatly exaggerated" quip comes to mind.
September 15, 2011
Congratulations, you're the president of your ad agency. Now, meet your 150 bosses. Here are a five basic tenets I've found help me stay in the game and stay committed to those many bosses.
September 09, 2011
You've heard of a "debt spiral." The same thing is happening in the ad industry -- but with ideas instead of money. We are becoming increasingly dependent on borrowing ideas instead of coming up with truly new thoughts.
August 15, 2011
The account is a major loss, but also a much-needed cleansing. So it's time to drop FCB from the logo and call the agency what it has truly become: a bigger Draft.
August 04, 2011
"Brand" has been reduced to a set of graphic standards and a tagline. The force of action has been replaced with a static identity.
August 03, 2011
Yesterday Ad Age reported Perdue is putting its marketing account in review. Its agency relationship with Deutsch was a 40-year one. Mitzi Perdue, Frank Perdue's widow, writes about how Mr. Perdue chose that first agency.
July 27, 2011
Thank goodness AMC's new reality show "The Pitch" has yet to sign a contract with a participating agency. Perhaps after complaining for all these years about spec creative pitches, the industry has come to its senses.
July 15, 2011
I don't see the concept of engagement as anything new to the world of marketing, and I don't believe it should be measured in "likes" and "views."
July 11, 2011
As we begin our search for the next director of the VCU Brandcenter, here are a few thoughts on what he or she can expect and look forward to in helping fuel the industry with the next generation of talent.
July 06, 2011
There's no better time than the summer to polish up on your prospecting skills. I can hear you groan as you read this, but I'm going to help make it easier with some practical tips that could help you unearth some new client
June 29, 2011
One piece of work winning in two different Cannes categories was a once-in-a-blue-moon thing. Today it's the norm. This is the reality that agencies and clients should consider when thinking about entering award shows.