July 15, 2011
I don't see the concept of engagement as anything new to the world of marketing, and I don't believe it should be measured in "likes" and "views."
July 11, 2011
As we begin our search for the next director of the VCU Brandcenter, here are a few thoughts on what he or she can expect and look forward to in helping fuel the industry with the next generation of talent.
July 06, 2011
There's no better time than the summer to polish up on your prospecting skills. I can hear you groan as you read this, but I'm going to help make it easier with some practical tips that could help you unearth some new client
June 29, 2011
One piece of work winning in two different Cannes categories was a once-in-a-blue-moon thing. Today it's the norm. This is the reality that agencies and clients should consider when thinking about entering award shows.
June 28, 2011
After having a few days to debrief, here are some of my and my colleagues' observations on the 58th Cannes Lions International Festival of Creativity.
June 14, 2011
Tiffany Rolfe, co-executive creative director of CP&B, says women in management ranks need to simply stop observing the problem and address it. How? Through mentoring other women.
June 13, 2011
What do bicycles, cookies, Champagne and mobile phones have in common? Not much, except that all these products were introduced to the market by Amsterdam-based advertising agencies.
June 13, 2011
I'm often asked if things are settling down, and my answer is, "Recovery, yes, but change is just getting started."
June 06, 2011
So while agencies rooted in traditional media eagerly add positions like "creative technologist" to their ranks, digitally confident agencies are doing the exact opposite. Simply put, technology is creative.
June 06, 2011
Award-winning creative Gerry Graf gives advice on how to merge creativity with comedy.
May 27, 2011
At every level of the agency, we have a responsibility to speak up. Account execs need to press clients for the information the team needs to do the job. Strategy and creative need to push back when a project's missing the insight we need from the client to focus our efforts.
May 16, 2011
If you're an agency owner and you find yourself in a situation where your gut instinct tells you it might be time to close up shop, but your heart's not letting you -- here's a list of signs, from my experience, that it's probably best to do the former.
May 02, 2011
Allow me to suggest a new type of value-based compensation with which all sides (and disciplines) can agree and ultimately embrace.
April 26, 2011
Agencies have a huge opportunity to drive breakthrough results for their clients while reinventing brand building, says Google's Torrence Boone. But after trying to restructure the agency model with WPP's Enfatico, he knows that it's not about the framework.
April 25, 2011
Several months ago, I joined the ranks of a small group of CEOs who know the incredible exhilaration that accompanies buying back your firm. Here are three vital factors that were a part of my decision-making process.
April 25, 2011
When Partners & Napier was acquired by Project WorldWide a few weeks ago, it came as a surprise to more than a few people in the industry.
February 21, 2011
Apologies to David Ogilvy, but while the consumer still isn't a moron, chances are that she bears a declining resemblance to your wife as well.
February 07, 2011
As someone who had all sorts of fun with new-business pitches from the agency perspective -- and who now finds himself free of conflicts and fear to speak publicly about this -- here is a wee bit of counsel to any client marketer or procurement person about to embark on selecting a search consultant.
February 04, 2011
A decade ago, when I was part of a team here at Fallon creating the Super Bowl spots for Electronic Data Systems, the culture around Super Bowl advertising was still "Loose Lips Sink Ships." We treated both "Cat Herders" and "Running with the Squirrels" with extreme secrecy until they aired. The new strategy for Super Bowl commercials, however, is all about letting the cat out of the bag.
January 25, 2011
Why do so many agencies chose to invent unfamiliar, incomprehensible new ways to describe what they do.