For the Grammys, TBWA/Chiat/Day debuted this cool site that lets you choose songs to create and share your own music mix. Pre-mixes are also available on the site, which is part of the "We Are Music" campaign that includes television and print ads to visualize music through technology.
Aliens are so entranced with the Chevy Volt in this spot from Goodby that they just can't stop trying to figure out how it works. This spot will run as a :30 during pregrame programming.
MetLife's :30 ad for the big game, out of Crispin Porter & Bogusky, is like an ode to childhood. The ad, which features characters from Peanuts and Scooby Doo, among others, relays the message that everyone should have access to financial security -- whether animated or otherwise. This is the company's first foray onto advertising's biggest stage.
The Society of Design enlisted 27 of its members to change their license plate numbers over three months, to create this very compelling invitation to designer and illustrator Jessica Hische to come and speak at their Pennsylvania HQ. We're not sure yet whether she took up the offer, but we're impressed. That's a lot of trips to the DMV. And we're not talking about a DMV like in this spot.
Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.
From Ponce, Buenos Aires come a Pulp Fiction-inspired campaign featuring two spots, and a website, for Axe. A young man wakes up after the carnage of a party, and calls on a sinister guy who 'cleans up' after the night before. The online films are running on an interactive website, Limpiarlosrastros, where you can remove traces of 'evidence' from your body (such as that phone number you wrote on your arm) and also on Facebook.
Romain Gavras directs another video for Sri Lankan-British artist M.I.A. This time, the theme is a Middle Eastern drag race, presumably set there because of the Arabic music beat behind the song, "Bad Girls." The video was shot in Morocco, at the same place where The Mummy and Lawrence of Arabia were also filmed. This video features some pretty insane racing stunts, while M.I.A. sings about living fast and dying young.
Leo Burnett Dubai did som work for UAE moving company The Box recently that involved an interesting media buy. Two television spots aired at the same time. One showed movers packing up a house into boxes, then directing you to switch channels. When you switch, another commercial on the other channel showed the same guys unpacking and setting up the new home.
As we reported Coca-Cola is bringing its beloved polar bears to the Super Bowl in an integrated campaign that combines a big second screen experience with the action happening on game day.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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