Big In Print
Media: Interactive
Tagbrand: Tagbrand
Client: Tagbrand
With social media, you can tag your friends in pictures, and you can 'check in' to whatever hip spot you're visiting. And now, you can name check your clothes too, with new app TagBrand.
Media: TV/Video
NZTA: Flying Objects
Say what you will about clever, creative twists. Sometimes, the best way to get your point across about a serious issue like driving too fast is to just show what happens when you do. A harrowing spot by Clemenger BBDO Wellington for NZTA sees director Derin Searle show you, in detailed slow-motion, what happens -- not only on the outside, but also on the inside -- when you are in a car crash. After all, cars have evolved, but the human body hasn't, and in a crash, your internal organs are just another object thrown forward.
Media: Interactive
Intouch: Car vs. Piano Case Study
Russian insurance brand Intouch has concluded its Car vs Piano experiment, in which it dangled a 350kg grand piano, suspended by nine ropes, over a parked car. Twitter users and visitors to its website helped determine its fate. The campaign, by Proximity Russia, was a success - the #carvspiano hashtag at one point became the second most trended topic on Russian Twitter, and 39% of visitors to the site returned again. Altogether, the numbers of visitors outstripped the media plan by 200%.
Media: Interactive
Whiskas: Little Pride Academy
UK catfood brand Whiskas and digital agency Hypernaked are launching the Little Pride Academy, a website where cat lovers can learn more about their kittens and share the kitten love by bonding with fellow owners. The site includes a link to a Facebook app, where users can create their own kitten photo book as a memory of their new kitten's first year. Every time users upload a photograph they will be rewarded with an 'insightful fact' into their kitten's life. Users can then share these facts with their friends. Once the kitten owners have completed their book they can download it as a keepsake or enter a competition to win their very own professionally bound book.
Media: Print & Design
Campaigns & Grey: Patalastas Shirt Packaging - Hanger Open
Since 2003, Philippine agency Campaigns & Grey has worked to provide education for underprivileged kids from Smokey Mountain, a large garbage dump in the Phiippines. For its 25th anniversary, the agency wanted to boost its efforts by helping more kids and rewarding those who did well in school with cash bonuses. The agency needed to raise more funds to support the effort, so it created these "patalastas" t-shirts-in some inventive packaging that played to Filipinos' sense of nostalgia. Each shirt was packed in a box that doubled as a hanger, covered in vintage ads from the Philippines.
Media: TV/Video
Pentagram: The Forty Story
Client: Pentagram
Design company Pentagram turns 40 this year. To celebrate, they created this web film that tells the story of a boy born on June 12, 1972 -- the same day as Pentagram -- and how his life has been affected by Pentagram designs. It's a great way to showcase the reach of this incredibly talented company, and many may not even know that Pentagram was behind some of the designs and products featured.
Media: TV/Video
J2O: Cats & Dogs
BBH London and The Daniels, who also worked together on the Weetabix 'Dancer' spot from last year, are back with this commercial for J20, which features a variety of domesticated animals happily together at a party. Reminiscent of this Levi's ad directed by Michael Gondry.
Media: Print & Design
Olympics 2012: Ticket Designs
Ticket designs for the London Olympics have been unveiled. Designed by Interpublic's brand consultancy Futurebrand, they each feature a pictogram (designed by Someone) that corresponds to the sport that the ticket is being sold for, and color-coded according to the venue.
Media: Print & Design
IKEA: The Kitchen CoLab
For IKEA, SMFB brought some Norwegians' kitchen dreams to life, with the Kitchen CoLab. The Swedish retailer encourages people to design their own kitchen spaces with the Kitchen Planner. But often, many plans are never turned into reality.
