Encouraging kids to wear their seatbelts can be a trial. So Leo Burnett Brazil created these fabulous seatbelt covers for Fiat in a tie-up with DC Comics' The Justice League. Batman, The Flash and Wonder Woman-themed covers give kids an extra incentive to belt up; particularly important in a country where one of the main causes of child mortality is traffic accidents.
Now that Carmichael Lynch is leading the creative on Tempur-Pedic, the days of those bed-jumping, wine-not-spilling product demos are gone, making way to some seriously funny ads. Last week the agency debuted a hilarious spot showing just what a bad night's sleep can do to you. Now, a new spot directed by Moxie Pictures' Martin Granger takes us into the mattress company's Innovation Lab, a wondrous place that gives out free samples--and also, apparently, where the scientists actually do bounce around with wine glasses on the mattresses.
To tie in with its sponsorship of the French Open tennis championship, BNP Paribas is launching a campaign where tennis fans can "train" France's no 1 player Jo-Wilfried Tsonga via Twitter.
Last year, Hellmann's Brazil brought us the brilliant Recipe Receipt, where menu suggestions were printed out on the receipts of those who purchased the product, combining mayonnaise with other ingredients they bought. Now, the brand has stretched the idea further with Recipe Cart, which uses NFC technology to immediately suggest meal ideas to shoppers as they walk past other ingredients.
Google is making it easier than ever to send money over the internet with the integration of a "Send Money" option into Gmail using its Google Wallet feature. Users just need to click on the $ icon in their attachment options to send money to friends. The feature will be rolling out to Gmail users aged over 18 in the U.S. over the next few months. It will be free to send money from your Google Wallet Balance or directly from your bank account, and you can also pay with your credit and debit cards for a fee of 2.9% per transaction (minimum $0.30). Receiving money is free.
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
There's probably no better time than now for the New Yorker to launch "Strongbox." After all, this was the week Bloomberg reporters were pointed at for using their company's terminals to "spy" on their sources, and the AP claimed that the Justice Department seized phone records from its offices to track down the source of an alleged terrorist plot.
Power tools brand Stihl encourages creativity not just in gardening and home improvement but also with advertising, given its track record of innovative ads. It continues with this new spot out of Publicis Conseil and directed by Partizan's Herve Plumet, in which officres at an Arctic polar station show up their vacationing colleague with a dream destination of their own.
As Netflix's Bluth Banana stands promoting Arrested Development reach New York this week, Seamless.com is helping to promote a new one next to Radio City Music Hall in New York City by releasing a fake online menu full of Arrested Development-themed foods. As well as frozen bananas, they include Poisoned Muffins, Boil in the Bag dinner, Prison's Best Ice Cream Sandwich and Skip's Scramble (egg whites only).
Agency Full Contact goes the simple route for this pretty charming commercial for Tommee Tippee, a baby products manufacturer that makes pumps and bottles, among other things. Showing that parenthood isn't always a sweet and touching experience -- although at least they use soothing music, instead of the baby cries -- the spot features infants in various stages of distress.
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