See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
For the Brady Foundation, McCann New York introduces a new way to make your voice count -- by using it to sign a petition against gun violence. Billed as the first-ever "audio petition," the site lets you "sign" your name orally. You can view the petition and hear who has signed it, add your own voice, download an app to recruit others, and even get the site to call Congress for you. The petition hopes to pressure members of the government to support legislation extending Brady background checks to gun sales. Plenty of famous people have added their voices -- Tony Bennett, man of the golden vocals, was one of the first signers.
In Italy, Philadelphia Cream Cheese proved that it really does listen to, and communicate with, its fans on Facebook by creating a brand new lactose-free variant. The brand was responding to four lactose-intolerant customers who happened to post on the brand's Facebook page about the lack of a lactose-free version of the cream cheese snack. The posts were in September last year; by this November, the brand had created the new product and it's now available throughout Italy. Agency Proximity BBDO and client Mondelez claim it's the first time a new food product has been created due to a Facebook request.
Adidas recently debuted its official FIFA World Cup 2014 ball Brazuca with much fanfare, and now Nike, too, presents its own brightly colored orb, the Ordem Football, in this charming film starring Wayne Rooney, one of the football pros who starred in the brand's much-celebrated 2010 World Cup campaign "Write the Future." Created in-house at Nike and produced out of Great Guns, the spot shows Mr. Rooney stepping out onto new turf -- a golf course -- and going head to head with pro golfer Rory McIlroy. For unfamiliar ground, the football athlete's got impressive skills, even skipping the ball over a water trap.
With much fanfare, adidas has unveiled Brazuca, the official match ball of the 2014 World Cup. The ball boasts a colorful all-over swirl of red, blue, green and black. The pattern suggests the traditional multicolored wish bracelets often seen on the wrists of Brazilians. It's also meant to reflect the fun and energy associated with the sport in Brazil.
The U.K. continues to prove that it has the best that Christmas marketing to offer. Following blockbuster campaigns from John Lewis, M&S and more, retailer Harvey Nichols hits one more out of the park, this time to promote their brilliant cheap gifts collection -- a series of products like gravel in a tin, or a couple of rubber bands, branded with "Sorry, I Spent it On Myself," the company's sly way of telling you not to go spending your hard-earned moolah on friends or family, but save it for a much more deserving recipient. The collection was previewed in a film by adam&eve DDB, which now debuts a spot that features the gift-giving itself. As people receive their very cheap gifts, they're confronted by the givers, who flash, subtly, what they ended up getting for themselves. Featuring terrifically restrained performances, the effort was directed by Outsider's James Rouse.
Media: Print & Design
Last week, on the busiest travel day of the year, Zappos brought a delightful surprise to weary airplane passengers on what's come to be known as the worst travel day of the year, Thanksgiving eve. At Houston's George Bush Intercontinental Airport, American Airlines travelers going to fetch their suitcases found a baggage claim like no other. Zappos, working with its agency Mullen Boston, transformed the moving carousel into a Wheel of Fortune-style game--in which everyone came out a winner. Here's a recap of the day's events. Read last week's full story on Zappos' Thanksgiving surprise here.
Animation studio and production company Pysop is parterning with the Against Malaria Foundation for "Nightmare: Malaria," a beautifully directed game for iOS and Android that was created via Psyop's non-profit arm, Establishment for the Greater Good. The game will drop players into the blood (pleasant!) of a young girl with malaria -- the idea is to get through 18 level of feverish visuals to avoid killer mosquitos, collect tokens and hide within mosquito nets.