Perhaps many Apple aficionados are prepared to strike a Faustian bargain -- vague tugs of guilt in exchange for the coolest stuff ever -- but some will not. The backlash is no doubt under way.
Why memorialize a First Amendment exception if technology will soon render the exception moot?
The problem of adapting business models is like that of changing engines in midair. How do you retrofit your institution without putting ongoing operations -- and quarterly growth -- into a stall?
Get ready for "The Human Element" -- an essay that will appear in this very publication in a few days that reimagines the practice of marketing for 2012 and beyond.
Again and again we are told how bad we have it. And so, convinced that we are in extremis, we bellyache and bellyache, and tune out the rest of the world.
This is about a startup brand that has it all: Good content. Value added. Simple technology. A big social component. Low price. Essentially no apples-to-apples competition. Virtually zero overhead. So what's the problem?
Aimless pitches from haphazard young Courtneys have always been a PR Worst Practice, but in the Brave New World they are deal-killers.
I had just finished lecturing marketers about divining in their businesses their core purpose and cleaving to that purpose in all they do, with all their constituencies, all the time. What if a certain corporation distilled its core values down to "investing in the communities where we do business?"
With each successful effort, he pried the thumb of some Big Brother-like monopolist off our slavish selves. He wasn't merely a canny psychologist with an eye for design. He was Moses in a turtleneck.
Seldom has a presidential address so hinged on a call to action. How many times did President Barack Obama admonish Congress to pass his proposed jobs bill? I counted 22.
I can talk the talk as well as anyone. But, when push comes to shove, do I really walk the walk?
Apologies in advance, but what follows amounts to an ad -- an ad for a business that should not exist.
Petty exaction in advertising went online this week when a media executive sent an email to publishers soliciting freebies -- specifically, tickets to the U.S. Open -- for its Canon client.
Broken industry promises about safeguarding consumer privacy will yield demands for legislative and regulatory remedies, putting at grave risk the fragile business models undergirding the digital economy.
In trying to prove the value of its medium, CrowdGather risks insulting its core consumers.
MOFILM contest entrant shows that a winning idea can come from outside the industry.
Following a report by The Telegraph in London that claims Osama bin Laden wanted to change al-Qaeda's name for marketing reasons, Bob Garfield imagines what an email exchange with an agency exec concerning the matter might have contained.
I've previously used this space to chastise marketers for being too corporate, too stilted, too impersonal in their social-media outreach. Weiner's is a cautionary tale of too little institutional dignity, too relaxed a voice, too personal exchanges.
When unleashing a data technology onto the internet, is it enough to imagine only the proximate benefits?
We can't reveal our sources, but intelligence officials may have found evidence of links between Facebook and al Qaeda.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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