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Bob Garfield

Does Every Marketer Need to Build an App for Mobile?

Does Every Marketer Need to Build an App for Mobile?

By Melissa Parrish on 10.02.2012

Social Media Is About Cultivating Community, Not Corralling Cattle

Social Media Is About Cultivating Community, Not Corralling Cattle

By Bob Garfield on 04.23.2012

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Quit Wasting Your Time and Money Trying to Produce Viral Videos

Quit Wasting Your Time and Money Trying to Produce Viral Videos

By Bob Garfield on 04.10.2012

Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0?

Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0?

By Bob Garfield on 03.23.2012

Murdoch Reveals Bieber's Dark Secret: A Future Timeline of the Hacking Scandal

Murdoch Reveals Bieber's Dark Secret: A Future Timeline of the Hacking Scandal

By Bob Garfield on 03.12.2012

Project Baby Slobs Shows That Sharing Works Better Than Branding

Project Baby Slobs Shows That Sharing Works Better Than Branding

By Bob Garfield on 02.24.2012

McD's Pit Bull Brouhaha a Perfect Storm of Loathsomeness

McD's Pit Bull Brouhaha a Perfect Storm of Loathsomeness

By Bob Garfield on 02.10.2012

The Rot at Apple's Core Could Sicken Consumers -- and Its Business

The Rot at Apple's Core Could Sicken Consumers -- and Its Business

By Bob Garfield on 01.27.2012

Advertisers Will Be Last Line of Defense in Decency Wars

Advertisers Will Be Last Line of Defense in Decency Wars

By Bob Garfield on 01.16.2012

How to Venn Friends and Influence People

By Doug Levy and Bob Garfield on 01.02.2012

No More Living in the Past: Garfield's 10 Resolutions for 2012

No More Living in the Past: Garfield's 10 Resolutions for 2012

By Bob Garfield on 12.27.2011

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The Bellyachers: How Marketers, Politicians Play to Our Worst Instincts

The Bellyachers: How Marketers, Politicians Play to Our Worst Instincts

By Bob Garfield on 12.12.2011

Ramen Music Has It All: Except a Huge Subscriber Base

By Bob Garfield on 11.28.2011

One Strike and You're Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated

By Bob Garfield on 11.11.2011

Who Underwrites 'The Sky?' A Parable of Marketing Do-Gooderism Out of Africa

Who Underwrites 'The Sky?' A Parable of Marketing Do-Gooderism Out of Africa

By Bob Garfield on 10.21.2011

The Central Genius of Apple's Advertising Under Jobs: It Was True

The Central Genius of Apple's Advertising Under Jobs: It Was True

By Bob Garfield on 10.06.2011

Obama Speech Was to Congress, but Target Was Voters

Obama Speech Was to Congress, but Target Was Voters

By Bob Garfield on 09.12.2011

A Social-Media Evangelist Dons a Hair Shirt

By Bob Garfield on 09.02.2011

Hey Marketers, Give Me a Call Before You Pull a Nivea

Hey Marketers, Give Me a Call Before You Pull a Nivea

By Bob Garfield on 08.19.2011

Dentsu Hits up Canon's Publishing Partners for U.S. Open Tickets

By Bob Garfield on 08.10.2011

Proponents of Online Self-Regulation Disadvantaged by Inability to Regulate Themselves

Proponents of Online Self-Regulation Disadvantaged by Inability to Regulate Themselves

By Bob Garfield on 08.05.2011

A Pheromone-Laced Scent for Social-Media Set Isn't Mad Science

A Pheromone-Laced Scent for Social-Media Set Isn't Mad Science

By Bob Garfield on 07.22.2011

Cannes Takes One Small Step Toward Catching Up With Reality

By Bob Garfield on 07.08.2011

Inside Osama bin Laden's Quest for an al-Qaeda Name Change

Inside Osama bin Laden's Quest for an al-Qaeda Name Change

on 06.24.2011

What Marketers Can Learn From Weiner-Gate

What Marketers Can Learn From Weiner-Gate

By Bob Garfield on 06.10.2011

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