BtoB

IBM's Watson Is Now Inventing Recipes in Bon Appetit Project

IBM's Watson Is Now Inventing Recipes in Bon Appetit Project

By Michael Sebastian on 06.30.2014

Email Marketing and Marketing Automation: One Is Not Like the Other

Sponsor Content: Vocus

Email Marketing and Marketing Automation: One Is Not Like the Other

By You Mon Tsang, CEO, Vocus Marketing Suite on 06.27.2014

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B2B Brands Near Top of LinkedIn's 'Most Influential' List

B2B Brands Near Top of LinkedIn's 'Most Influential' List

By Seth Fineberg on 06.26.2014

Meet the Creators of Volvo's 'Live Tests,' B-to-B Darlings of the Awards Circuit

Meet the Creators of Volvo's 'Live Tests,' B-to-B Darlings of the Awards Circuit

By Ann-Christine Diaz on 06.20.2014

Corning Life Sciences Shows It's for the Birds

Corning Life Sciences Shows It's for the Birds

By Seth Fineberg on 06.19.2014

Pharrell's 24-Hour 'Happy' Video, Chipotle's 'The Scarecrow' and Volvo's 'Live Tests' Take Cyber Grand Prix at Cannes

Pharrell's 24-Hour 'Happy' Video, Chipotle's 'The Scarecrow' and Volvo's 'Live Tests' Take Cyber Grand Prix at Cannes

By Ann-Christine Diaz on 06.18.2014

Toshiba B-to-B Unit Tries to Shed Its Printer and Copier Image

Toshiba B-to-B Unit Tries to Shed Its Printer and Copier Image

By Seth Fineberg on 06.17.2014

Adobe Turns to Humor for First Network TV Ad in Over 10 Years

Adobe Turns to Humor for First Network TV Ad in Over 10 Years

By Alex Kantrowitz on 06.13.2014

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Will Lions Health Prove that Healthcare Marketers are Creative, Once and For All?

Will Lions Health Prove that Healthcare Marketers are Creative, Once and For All?

By Kathy Delaney on 06.13.2014

Microsoft Targets Enterprise Execs in Mobile Product and Services Push

Microsoft Targets Enterprise Execs in Mobile Product and Services Push

By Seth Fineberg on 06.12.2014

Salesforce Bets the Business World Is Ready For Wearables

Salesforce Bets the Business World Is Ready For Wearables

By Kate Kaye on 06.12.2014

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SAP Marketing VP Bolts to Content Marketing Startup NewsCred

SAP Marketing VP Bolts to Content Marketing Startup NewsCred

By Alex Kantrowitz on 06.11.2014

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Health Insurance Giant Cigna Divides Account Between Omnicom and IPG Shops

Health Insurance Giant Cigna Divides Account Between Omnicom and IPG Shops

By Shareen Pathak and Alexandra Bruell on 06.10.2014

Key Takeaways From the Business Marketing Show: Change, Disrupt and Take Risks

Key Takeaways From the Business Marketing Show: Change, Disrupt and Take Risks

By Raquel Baldelomar on 06.06.2014

11 Tips for Making Marketing Automation Work for You

11 Tips for Making Marketing Automation Work for You

By Alex Kantrowitz on 06.04.2014

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Facebook Courts Small Business: 'We Don't Want to Take a Ton of Money'

Facebook Courts Small Business: 'We Don't Want to Take a Ton of Money'

By Mark Bergen on 06.03.2014

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Owly Gets Makeover As HootSuite Targets C-Suite With Rebrand

Owly Gets Makeover As HootSuite Targets C-Suite With Rebrand

By Seth Fineberg on 06.03.2014

Six Marketing Career Tips From Spencer Stuart's Greg Welch

Six Marketing Career Tips From Spencer Stuart's Greg Welch

By Alex Kantrowitz on 05.30.2014

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B-to-B Needs More Humor: Cisco Marketing Manager

B-to-B Needs More Humor: Cisco Marketing Manager

By Seth Fineberg and Alex Kantrowitz on 05.29.2014

GE CMO Beth Comstock: B-to-B Marketers Can't Sell If They Can't Tell a Story

GE CMO Beth Comstock: B-to-B Marketers Can't Sell If They Can't Tell a Story

By Seth Fineberg on 05.29.2014

Facebook CMO's Four Rules for Going Mobile

Facebook CMO's Four Rules for Going Mobile

By Matt Quinn on 05.28.2014

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Cisco VP: We Need to Market More Like B2C Companies

Cisco VP: We Need to Market More Like B2C Companies

By Alex Kantrowitz on 05.28.2014

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IBM Crowdsources Latest Smarter City Effort

IBM Crowdsources Latest Smarter City Effort

By Seth Fineberg on 05.28.2014

Only 16% of B2B Companies Use Marketing Automation: Study

Only 16% of B2B Companies Use Marketing Automation: Study

By Alex Kantrowitz on 05.27.2014

Why Your Native Ads Really Belong on LinkedIn, Not Publishers' Sites

Why Your Native Ads Really Belong on LinkedIn, Not Publishers' Sites

By Alexander Jutkowitz on 05.22.2014

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