Jimmy Carter says that back in his day, politicians didn't go for all this negative campaigning. Perhaps he needs a history lesson from Newt Gingrich.
In Obama for America's first ad of the new year -- and just ahead of the State of the Union address -- the campaign goes with the president's record on energy policy.
Liberal groups are still attacking Romney in Florida. Did they not get the memo about Gingrich?
After Newt Gingrich once again claims to be an outsider, Mitt Romney's campaign attacks.
There are a lot of things politicos get wrong, but when it comes to their advertising campaigns, there are a few things they get right that could help your agency
Spending on mobile ads by political campaigns this election cycle will take up only a fraction of candidates' war chests, but GOP presidential hopefuls' digital teams are busily experimenting with mobile, using it to target specific locations and interest groups.
Endorse Liberty, a Super PAC backing Texas Rep. Ron Paul, has made it its mission to focus almost solely on Internet advertising. And while it's had success so far, it's now brushing up the limits of an all-digital effort.
As we head deeper into the Republican primary contests, we thought we'd poll our readers for their take on things before a clear winner emerges.
According to numbers released by Kantar Media's CMAG, over the past week in South Carolina, 54% of all broadcast-TV ads had a positive tone.
Now that Colbert is exploring a presidential run, he has placed his Super PAC under the control of Jon Stewart and renamed it The Definitely Not Coordinating With Stephen Colbert Super PAC.
"When Mitt Romney Came to Town" is both exactly what you'd expect -- a harsh attack on the politician -- and completely unexpected, in that it takes him down in a manner that's entirely in sync with the rhetoric of the Occupy Wall Street movement.
If you need to get a message out on a shoestring, you'd be hard-pressed to find folks who do more with less that political advertisers.
Florida, a make-or-break state for GOP White House hopefuls, will be saturated with as much as $15 million worth of TV advertising in the next few weeks as candidates and super PACs try to prove Iowa either right or irrelevant.
Rick Santorum has a Google problem. Instead of complaining about it, perhaps the campaign should listen to what Search Engine Land's Danny Sullivan has to say.
While Obama, as president, has bigger following on Facebook, Republican field is relying on both fans and advertising to boost presence.
After a slow start, the Republican presidential hopefuls and the political action committees that support them are saturating Iowa TV with mostly negative ads.
While Republican presidential candidates exchange barbs at the GOP debates, a behind-the-scenes battle is developing as digital strategists deploy promoted tweets to influence voters in real time as they digest the day's breaking political news.
The Perry team is undeniably crafty about its YouTube strategy and shows a willingness to invest in it. But the platform has been a double-edged sword for the Texas governor.
Again and again we are told how bad we have it. And so, convinced that we are in extremis, we bellyache and bellyache, and tune out the rest of the world.
Is Mitt Romney more worried about the rise of Newt Gingrich than he was about other GOP flavors of the week, including Michele Bachmann, Rick Perry and Herman Cain?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
Marketing News, Intelligence & Conversation: Wherever You Go. Available on IOS, Android, WP7 and Blackberry.
