Top marketers from Beats, SMS Audio and Skullcandy talk about where their companies have been and where they're going.
CMO Matt Jauchius says people are tired of "goofy spokespeople and animals that give you a yuk and a quote."
WellPoint, one of the largest health-benefits companies in the U.S., has tapped social shop Rokkan.
After four taglines in six years, the casual-dining chain returned to its roots with "No rules, just right" and amped up its promotion of limited-time offers
After years of boosting spending on digital, L'Oréal is looking for more direct payback with a bigger and multifront focus on e-commerce.
Matthew Anderson plans to boost set-top box maker's marketing as Google and Apple ramp up competition.
Petco is updating its tagline and seeking to become a destination that's about more than just products and services.
From bourbon-seasoned ham to chicken meatballs flavored with habanero and green chile, innovation is alive and well at meat-focused Hillshire Brands.
"Protein Fight Club" pits milk against popular breakfast options like orange juice, an omelet, a breakfast burrito and a bagel.
To compete with Starbucks, the brand is focusing on a new loyalty program and securing a permanent place on consumers' smart phones.
DoSomething has made inroads with the 25-and-under set by creating accessible calls to action.
It's been two years since Denny's revamped its marketing strategy, and the brand is still reaping the benefits.
Bill Lange, Zico's vp-marketing and an Ad Age CMO Strategy Summit speaker, is positioning the brand to gain share in a crowded market.
Ameriprise Financial is proceeding with caution in social media, even as it proves to be a boon to its thousands of advisers.
Playtex Bras is launching a $10 million marketing campaign, in an effort to attract younger women.
Walmart and Apple are already promoting school-related products, while others, including tween brand Justice, are touting steep discounts.
As its market share continues to slip, Nokia assumes its position as a challenger brand and looks to revitalize its global brand.
Milkshake maker F'real has 10,000 locations but unaided awareness of just 1%. Here's how it's tackling the problem.
Growing fast-casual chain Smashburger talks about its new campaign, marketing strategy.
A new Nationwide ad seeks to reaquaint viewers with Brand New Belongings, a little-known homeowners' insurance product.