Growing fast-casual chain Smashburger talks about its new campaign, marketing strategy.
A new Nationwide ad seeks to reaquaint viewers with Brand New Belongings, a little-known homeowners' insurance product.
Old-school fastener brand tries to persuade consumers to use its wearable tech in new ways.
An interview with the auto vet and one of the key-decision makers in Caddy's agency review.
Marketing chiefs from Verizon Wireless,' Gap, Southwest spoke on staying connected to consumers and more at Erwin Penland's recent Food for Thought Conference.
Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
The CMO's tenure nearly doubled from 23 months to 45 as the position gains more respect from the CEO and forges closer ties to the CIO.
Execs from Mondelez, Gap and Target discuss differences in control, pressure and creativity, plus what agencies just don't get about clients.
Old Spice marketing alum aims to compete with upstart baseball-equipment rivals and show younger players how to bat like a man.
Little green guy wasn't supposed to stick around -- but the insights his ads provided got him a long-term gig.
World Federation of Advertisers grapples with regulation of everything from food to soda, cars to data.
Firestone, best known for tires, seeks to position itself as a car company.
It's not often a chief marketing officer at a media conglomerate also has a first-look deal baked in to his contract.
Under CMO Justin Cooke and with help from Google, the British fast-fashion brand brings the runway experience directly to customers.
Low-cost airline trims web budget but uses digital to mine data, customize email, recast website and create passenger social network to lure more bookings.
The car-sharing startup has received $13 million in funding since launching in 2010 and has an exclusive partnership with GM.
Chief Marketing Officer Frank Boulben faces ultimate branding challenge in his attempt to turn BlackBerry from David back into Goliath.
Program with social network nets numbers similar to TV and is part of an effort to shift mentality from pure efficiency to "efficiency plus effectiveness."
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
