Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
The CMO's tenure nearly doubled from 23 months to 45 as the position gains more respect from the CEO and forges closer ties to the CIO.
Execs from Mondelez, Gap and Target discuss differences in control, pressure and creativity, plus what agencies just don't get about clients.
Old Spice marketing alum aims to compete with upstart baseball-equipment rivals and show younger players how to bat like a man.
Little green guy wasn't supposed to stick around -- but the insights his ads provided got him a long-term gig.
World Federation of Advertisers grapples with regulation of everything from food to soda, cars to data.
Firestone, best known for tires, seeks to position itself as a car company.
It's not often a chief marketing officer at a media conglomerate also has a first-look deal baked in to his contract.
Under CMO Justin Cooke and with help from Google, the British fast-fashion brand brings the runway experience directly to customers.
Low-cost airline trims web budget but uses digital to mine data, customize email, recast website and create passenger social network to lure more bookings.
The car-sharing startup has received $13 million in funding since launching in 2010 and has an exclusive partnership with GM.
Chief Marketing Officer Frank Boulben faces ultimate branding challenge in his attempt to turn BlackBerry from David back into Goliath.
Program with social network nets numbers similar to TV and is part of an effort to shift mentality from pure efficiency to "efficiency plus effectiveness."
The former Nike and Kraft exec talks about growing the premium headphone category, and the perks and challenges of working in his new industry.
AT&T is encouraging developers to build products on its network, part of an effort to bring startups' creativity to a company with a quarter-million employees.
Long a meccas for geeks, the Vegas gathering has become a crucial stop for marketers who want to learn about the devices affecting consumers' lives.
Chief Marketer Anne Globe talks about the evolution of DreamWorks' brands, as well as the perks of being an animation company when technology and marketing are converging.
Forget flavored vodka. Andy Glaser, CEO of Purity Vodka, thinks "craft" spirits are the next big thing.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
