Chances are at some point you've purchased or worn Carter's, but probably not seen much in the way of advertising from the company. But that's about to change, with a major marketing campaign surrounding the Lionsgate movie based on the must-have parenting book.
With the second installment of the "Enjoy Better" campaign premiering this week, Time Warner Cable CMO Jeff Hirsch looks to maintain momentum in a rebranding.
When it comes to TV, chief marketers are, not surprisingly, looking for DVR-proof shows like live sports and music competitions. But the guilty pleasure for many is "Mad Men."
GameStop's business model may be challenged, but the retailer is making moves to secure its place in the fast-moving gaming category.
Domino's quirky marketing campaigns and inventive pies are paying off, with individual store sales 50% higher than the average U.S. shop.
Japan is one of Adidas' top-five global markets, and its discerning consumers make it a unique testing ground for product and marketing innovations.
The 19-year-old chain is still growing and shows no signs of slowing down, yet it has one of the leanest traditional-marketing budgets around.
Less than two months after Mr. Cannon took the helm, Ad Age asked about the state of Mercedes, its role in a competitive segment and its marketing goals.
What happened to the CrackBerry? Serious competitors, an aggressive smartphone marketing environment, the loss of key executives, product delays and marketing missteps have all played major roles.
'There is [still] a need for African-American focused agencies. African-American consumers have their own distinct needs and wants.'
Ad Age spoke to New York Giants CMO Mike Stevens about what social platforms have meant for fan engagement and how a championship sports team keeps the feeling alive after the Big Game.
Cole Haan's new chief marketing officer, Ivan Wicksteed, is shaking up its media plan and providing a clear identity.
The Connecticut-based casino wants to sell itself as a destination offering a little of this or a lot of that -- and much more than gaming.
Thanks to multimillion-dollar purses, stronger athletes are flocking to golf, and they're bringing social media-savvy and powerful swings, says PGA Tour CMO Tom Wade.
At the North American International Auto Show in Detroit, Ad Age talked strategy with Ford's Jim Farley, Audi's Scott Keogh, Chrysler's Olivier Francois and Hyundai's Steve Shannon.
Four Seasons VP-Marketing Susan Helstab talks about the company's new customer experiences and revamped website, which will incorporate user-generated reviews -- still somewhat unusual for luxury brands.
Lenovo is the No. 2 computer maker in the world. But when it comes to overall brand awareness and consumer affinity, it trails rivals. Learn how the company plans to change all that.
Nascar has endured several bumpy years, but TV ratings are recovering, and execs have charted a five-year plan for growth.
New Tommy Hilfiger CMO Avery Baker discusses the Hilfiger family, holiday advertising, and global ambition.
Top Chinese sports brand Li-Ning is making a second pass at the U.S. market and for now their strategy is branded e-commerce, with the company's first English-language website launching Dec. 19.
July 18, 2012 – Ritz Carlton Chicago
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