January 23, 2012
At the North American International Auto Show in Detroit, Ad Age talked strategy with Ford's Jim Farley, Audi's Scott Keogh, Chrysler's Olivier Francois and Hyundai's Steve Shannon.
January 16, 2012
Four Seasons VP-Marketing Susan Helstab talks about the company's new customer experiences and revamped website, which will incorporate user-generated reviews -- still somewhat unusual for luxury brands.
January 09, 2012
Lenovo is the No. 2 computer maker in the world. But when it comes to overall brand awareness and consumer affinity, it trails rivals. Learn how the company plans to change all that.
January 02, 2012
Nascar has endured several bumpy years, but TV ratings are recovering, and execs have charted a five-year plan for growth.
December 19, 2011
New Tommy Hilfiger CMO Avery Baker discusses the Hilfiger family, holiday advertising, and global ambition.
December 19, 2011
Top Chinese sports brand Li-Ning is making a second pass at the U.S. market and for now their strategy is branded e-commerce, with the company's first English-language website launching Dec. 19.
December 14, 2011
Neiman Marcus and sibling brand Bergdorf Goodman have embraced digital and social-media programs in a major way in recent months, with the addition of dedicated internal resources and training for existing employees, as well as a number of digital and social-media campaigns aimed at building the brand's presence online.
December 09, 2011
Century 21 has big Super Bowl plans -- a 30-second spot, plus 11 pre-game ads -- but chief marketing officer is keeping her cool, saying it's a good time to signal confidence in home ownership.
December 07, 2011
Breaking out in the crowded beverage category is no easy task, especially admist increasing competition from a sub-segment that curiously, isn't a drink at all: powdered drink mixes.
December 05, 2011
With 38 stores in 27 markets and no new stores on the horizon, Ikea is taking a deep breath and looking inward, adding services and letting shoppers know it stocks more than just $3.99 bathroom rugs and blond furniture.
November 21, 2011
With several new executives on board, and an increasingly competitive category at stake, athletic brand Asics is devising new strategies to stay on top.
November 14, 2011
Looking to build an affinity for cotton among fashionable women, its trade group is producing what it claims will be the largest and longest fashion show in the world, with one look per minute for 24 hours.
November 10, 2011
Spend some time talking to Tim Ellis, the newly minted CMO at gaming giant Activision, and you'll discover he has an affinity for the word "badass."
November 07, 2011
The past two years have seen Kimberly-Clark increase reported ad spending as a share of sales by nearly a percentage point to 3.5%, which would be more in the range of 5% if you remove the traditionally low-spending away-from-home and professional health-care product portions of the business from the mix.
October 24, 2011
October 10, 2011
A raft of new ads from Hyundai aim to add an emotional connection and remind people that buying a Hyundai isn't just a rational choice.
September 26, 2011
Sergio Fuster's new challenge is a big one: returning the Dannon brand to No. 1, even as Chobani builds on its grass-roots success with more aggressive marketing.
September 19, 2011
Porter Gale talked to Ad Age about her social-media habits and the transition to a startup. She also weighed in on whether putting marketing dollars into digital is a sensible strategy for any brand.
September 12, 2011
What does Josh Goldstine, Universal Pictures' new president-marketing, think of his fact-paced job so far? "It's a little bit like drinking from a fire hydrant."
September 05, 2011
Hotels may try to grab consumers with an abundance of amenities, but "the hotel industry historically has been very poor at truly defining each brand," says InterContinental CMO Eric Pearson. Here's what his company is doing to overcome that.