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August 17, 2011
Yves Schladenhaufen, Havana Club's international marketing director, is a rarity: a senior marketer living and working in communist Cuba.
August 11, 2011
Gap Inc. calls its Athleta unit an up-and-coming brand with "huge" potential. So Ad Age met with Tess Roering, VP-marketing and creative, for a tour of one of Athleta's new Manhattan stores to get the skinny on the brand's plans.
July 15, 2011
There's plain old market research. And then there's the kind of market research Bill Terlato gets to do.
July 13, 2011
Stephanie Grubbs might have one of the coolest jobs in the alcohol industry. The VP-marketing of Winery Exchange gets to create brands from scratch.
July 06, 2011
Lisa Macpherson, senior-VP marketing at Hallmark, talks to Ad Age about the marketer's evolution beyond the major holidays.
July 05, 2011
Anheuser-Busch InBev has started an event-driven, augmented-reality campaign for Beck's, the "Green Box Project," that mixes public art with mobile technology in an attempt to bring new attention to the brew.
June 20, 2011
Col. Rob Porter, the U.S. National Guard's answer to a CMO, explains his marketing challenge and how it differs from that of traditional marketers.
June 13, 2011
Intel's Nancy Bhagat, VP-sales and marketing group and director of marketing strategy and campaigns, helped create the "Sponsors of Tomorrow" brand positioning and works to ensure Intel has a consistent voice. Here, she discusses how that voice translates across markets.
June 13, 2011
Chris Burggraeve's vision for the future of marketing goes beyond figuring out how to get the world to drink more beer as CMO of A-B InBev, the biggest global brewer.
June 13, 2011
Famous as the marketing brains behind Dove's game-changing "Campaign for Real Beauty," Silvia Lagnado, CMO of Bacardi, is determined to make the same impact on alcohol brands as she did to the personal-care category.
June 13, 2011
Moshi Monsters, formed in the U.K. three years ago, signs up a new member every second. Ed Relf, chief commercial officer of Moshi Monsters' parent, Mind Candy, has masterminded the company's marketing efforts since its launch.
June 13, 2011
The marketing annals are littered with logo and packaging revamps gone bad, so when Coca-Cola set out to overhaul its juice packaging around the world, one could be forgiven for wondering whether it was the best idea.
May 30, 2011
Now in her 17th year with MLB, Jacqueline Parkes in 2008 became the first executive in the 142-year history of the league to hold the title of senior VP-chief marketing officer.
May 23, 2011
Timex Senior VP-CMO Stephen George explains why it's premature to predict the end of the watch, the opportunity that exists in marketing a century-old brand, and what we can expect to see from Timex moving forward.
May 16, 2011
In an interview with Ad Age, Scotts CMO Jim Lyski explains how his challenge at Scotts differs from that at previous company, Nationwide, and shares insights about how Scotts must work to leverage its role as an expert in its industry by educating consumers and connecting with "their passion points."
May 09, 2011
By all accounts, the National Hockey League is experiencing record growth, from the must-see Winter Classic to booming sponsorship sales, and a lot of that credit goes to CMO-turned-COO John Collins.
April 11, 2011
Network CMO Ellen Stone spoke with Ad Age about where to find Bravo's "affluencers," the importance of a brand filter and why her network's brand has just as much in common with JetBlue and Skechers as it does E! or MTV.
April 04, 2011
Cie Nicholson, former CMO of Pepsi-Cola North America, is now CMO of Equinox. Here she talks about how the gym chain will be translated overseas, why the recession didn't phase the brand and the biggest differences between Pepsi and Equinox.
March 28, 2011
Tasti D-Lite CMO Bill Zinke explains a new campaign, the Tasti Healthy Habit Search, and how important social media has become as a way to build customer relationships and brand loyalty.
March 21, 2011
Ad Age caught up with Dwayne Chambers, senior VP-CMO, to discuss how Krispy Kreme is leveraging word-of-mouth; why he plans to spend even less on marketing; and how he plans to entice people to eat the calorie-packed treats.
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