May 16, 2011
In an interview with Ad Age, Scotts CMO Jim Lyski explains how his challenge at Scotts differs from that at previous company, Nationwide, and shares insights about how Scotts must work to leverage its role as an expert in its industry by educating consumers and connecting with "their passion points."
May 09, 2011
By all accounts, the National Hockey League is experiencing record growth, from the must-see Winter Classic to booming sponsorship sales, and a lot of that credit goes to CMO-turned-COO John Collins.
April 11, 2011
Network CMO Ellen Stone spoke with Ad Age about where to find Bravo's "affluencers," the importance of a brand filter and why her network's brand has just as much in common with JetBlue and Skechers as it does E! or MTV.
April 04, 2011
Cie Nicholson, former CMO of Pepsi-Cola North America, is now CMO of Equinox. Here she talks about how the gym chain will be translated overseas, why the recession didn't phase the brand and the biggest differences between Pepsi and Equinox.
March 28, 2011
Tasti D-Lite CMO Bill Zinke explains a new campaign, the Tasti Healthy Habit Search, and how important social media has become as a way to build customer relationships and brand loyalty.
March 21, 2011
Ad Age caught up with Dwayne Chambers, senior VP-CMO, to discuss how Krispy Kreme is leveraging word-of-mouth; why he plans to spend even less on marketing; and how he plans to entice people to eat the calorie-packed treats.
February 21, 2011
In an interview with Ad Age, L'Oreal CMO Marc Speichert outlines how he sees his new role at the world's biggest beauty marketer and how he's going about making sure the U.S. contributes at least its share of L'Oreal's new consumers over the next decade.
February 07, 2011
SHANGHAI (AdAge.com) -- Richard Lee, PepsiCo's CMO for Greater China, speaks with Ad Age Editor Abbey Klaassen and Asia Editor Normandy Madden in Shanghai about the changes he's witnessed in China, how Chinese consumers' optimism affects marketing and product-development efforts, and why local competitors are more of a threat than global companies.
January 31, 2011
LOS ANGELES (AdAge.com) -- Skechers President-CMO Leonard Armato caught up with CMO Strategy to discuss more plans for the year ahead, including a new Super Bowl spot with Kim Kardashian.
January 24, 2011
BATAVIA, Ohio (AdAge.com) -- In an interview with Ad Age, CMO Matthew Wohl talked about moving not only from a market leader to a challenger brand, but also from general management back to a marketing role, as well as growth areas for Welch's and why people increasingly want to know where their food comes from.
January 17, 2011
CHICAGO (AdAge.com) -- Brand-building is hard enough. Now imagine building a brand that's looking for a spot in the next Winter Olympics. That's one of the challenges for Andrew Judelson, the chief revenue and marketing officer for the U.S. Ski and Snowboard Association, a nonprofit national governing body of the U.S. Olympic Committee.
January 03, 2011
NEW YORK (AdAge.com) -- Will Seccombe arguably has had one of the more challenging marketing jobs in the past year: He's had to promote his state as a vacation destination in the wake of last spring's massive BP oil spill. But the prolific tweeter has taken that challenge in stride, applying to Florida tourism marketing a philosophy inherent in his personal embrace of social media: transparency.
December 09, 2010
YORK, Pa. (AdAge.com) -- HP's "Happy Baby" ad has reviewers and consumers not only smiling, but also talking -- some about the dangers of putting a baby near a cliff, some about the theme song getting stuck in their heads -- but many others about, well, printing. Mr. Hassan explains its rationale in this Q&A.
November 29, 2010
NEW YORK (AdAge.com) -- CMO Don Romano, along with global counterparts Masahiro Moro and John Abel, shared plans for Mazda's new marketing and media strategy in an interview with Ad Age -- including why we might see the brand going Hollywood again sooner rather than later.
November 23, 2010
NEW YORK (AdAge.com) -- Tommy Hilfiger boosted its second-half ad budget by 60% and recently unveiled a new campaign, created by Laird & Partners. Exec VP-Global Marketing and Communications Avery Baker spoke with Ad Age about why now was the right time to unveil a new campaign to drive home a message of "classic American cool."
November 15, 2010
NEW YORK (AdAge.com) -- Early last year, British Airways took a look at the depressing economic environment -- and the severe slowdown in business travel -- and decided it had to try a different tack to boost revenue. Anne Tedesco, VP-marketing, North America, sat down with Ad Age to explain the strategy and how it turned out.
November 15, 2010
NEW YORK (AdAge.com) -- Since Airstream VP-Marketing Sue Dooley joined the company 18 months ago, she is looking to reconfigure its target demographic and elevate the status of the iconic company via partnerships with brands and celebrities such as Mercedes-Benz, Bloomingdale's, Matthew McConaughey and Steve Carrell.
November 01, 2010
NEW YORK (AdAge.com) -- Tony Pace, Subway Franchisee Advertising Fund Trust senior VP-chief marketing officer shared some of his views on CMO tenure and agency compensation with Ad Age and explained the success behind $5 Footlongs, why endorser Jared Fogle is running in the New York Marathon, and what's keeping him up at night.
October 27, 2010
The chief marketing and innovation officer of Bakersfield, Calif.-based Bolthouse Farms, Bryan Reese, is leading the charge to market the produce just like potato chips, hoping that the new approach -- backed by an estimated $25,000,000 ad campaign -- will spur carrot sales, which have flat-lined.
October 25, 2010
LOS ANGELES (AdAge.com) -- BET Networks CMO Janet Rollé credits five key tenets on which everything at BET was measured against, from programming to marketing messages to talent for network's recent success. Ad Age recently caught up with Ms. Rollé at BET Networks' Times Square headquarters to discuss how the network's five brand pillars are driving its ratings renaissance and why BET is more than just a niche network today.
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