March 25, 2010
CHICAGO (AdAge.com) -- Now that Euro RSCG's first work on Heineken and Heineken Light is hitting the airwaves, Ad Age caught up with Chief Marketing Officer Christian McMahan to discuss how the spots will change the conversation around the struggling brands, and keeping the Dos Equis phenomenon rolling, among other topics.
March 22, 2010
YORK, Pa. (AdAge.com) -- Bank of America is a far different company than it was just two years ago. Leading the transformational charge has been Anne Finucane, global strategy and marketing officer, who believes strongly in not just bottom-line driven, but also broadly defined, marketing initiatives.
March 15, 2010
NEW YORK (AdAge.com) -- What do a can of Coke and a package of Pampers have in common with an episode of "Heroes" or "30 Rock"? More than you might think.
March 01, 2010
CHICAGO (AdAge.com) -- In her three years at ConAgra Foods -- maker of Hunt's, Healthy Choice and Orville Redenbacher -- Joan Chow, exec VP-chief marketing officer, has reenergized several of the company's once-tired product lines, opened lines of communication with senior management, championed strong increases to the marketing budget and developed a dedicated team to partner retailers known internally as the "centers of excellence."
February 08, 2010
LOS ANGELES (AdAge.com) -- American Family Insurance VP-Marketing Lisa Bacus recently spoke with Ad Age about lessons learned from her entertainment programs, the importance of bringing all her agency partners together for quarterly creative meetings and why branding should always prevail over tactics.
February 01, 2010
NEW YORK (AdAge.com) -- With the Olympic Winter Games in Vancouver days away, United States Olympic Committee CMO Lisa Baird shared with Ad Age her views on marketing the games in non-Olympic years, the loss of Chicago's 2016 bid to host the Summer Games, and Stephen Colbert.
January 18, 2010
NEW YORK (AdAge.com) -- With tax season upon us, H&R Block CMO Robert Turtledove recently discussed with Ad Age the challenges that lie ahead, and how he intends to tackle them.
January 11, 2010
NEW YORK (AdAge.com) -- In an interview with Ad Age at CES, Samsung North American marketing chief David Steel discussed how the company is selling a high-end TV in a recession, the marketing risks he's willing to take in 2010 and the opportunity that yet exists for the brand in a very competitive market.
January 04, 2010
NEW YORK (AdAge.com) -- In the last few years, CEO Rick Braddock has made FreshDirect a company known as much for its customer service as its 2-inch-thick steaks. And that focus appears to be paying dividends amid recessionary constraints.
December 07, 2009
NEW YORK (AdAge.com) -- Frank Bifulco may be on the verge of capping what has been a tumultuous period in Home Depot's CMO suite.
November 16, 2009
BATAVIA, Ohio (AdAge.com) -- In an interview with Advertising Age, Suzanne Sengelmann, VP-marketing for specialty products for Brita, discussed how offering a greener alternative to bottled water moved from being a PR program to a product to the focus of Brita marketing.
November 09, 2009
NEW YORK (AdAge.com) -- In a recent interview with Advertising Age, CMO Angie Vieira Barocas discussed Six Flags' marketing strategy amid the restructuring and how it's leveraging its most-avid fans.
November 02, 2009
YORK, Pa. (AdAge.com) -- For MasterCard CMO Lawrence Flanagan, it's the day-to-day marketing in the ongoing aftermath of the financial meltdown that keeps him busy.
October 26, 2009
Kim Stewart, director of marketing at Owater, talks about why the sports-beverage brand shuns formal focus groups, why there's a need for new kind of sports drink and how the beverage is tackling the competition.
October 19, 2009
SAN FRANCISCO (AdAge.com) -- It's tough being a CMO today, period. Now imagine being the CMO of a large U.S. banking institution. Wells Fargo & Co. chief Sylvia Reynolds -- like CMO's of many financial-services organizations today -- certainly has her work cut out for her. In an interview with Ad Age, Ms. Reynolds talked about the hurdles Wells Fargo has yet to overcome and the strategies she's implementing to do so.
August 24, 2009
CHICAGO (AdAge.com) -- After nearly 20 years with California Pizza Kitchen, CMO Sarah Grover knows exactly what the company's co-CEOs are looking for. In an interview with Ad Age, Ms. Grover shared her strategy for guiding the chain through the recession, why you shouldn't expect to see any discounts from CPK and how her PR experience is informing her role as CMO.
August 10, 2009
NEW YORK (AdAge.com) -- Mark Paup, VP-sales and marketing at Zippo, is charged with finding new markets for the brand while weaving it tightly into subcultures beyond smoking, such as music and motorsports. In an interview with Ad Age, Mr. Paup discussed Zippo's new markets and how it's capitalizing on brand affinity on Facebook and Twitter.
July 27, 2009
Marketing a brand consistently and globally but still being effective at the local level and in the midst of a global recession has become a complex challenge for Western Union's Exec VP-CMO Gail Galuppo.
July 13, 2009
SAN FRANCISCO (AdAge.com) -- Bill Morgan is under great pressure these days. As senior VP-corporate marketing for Sprint Nextel, he heads marketing for the No. 3 U.S. wireless carrier that, since 2005, has been mired in technical and customer-service problems. In an interview with Ad Age, Mr. Morgan defends Sprint's progress.
June 08, 2009
CHICAGO (AdAge.com) -- In an interview with Ad Age, Starbucks CMO Terry Davenport explained why McCafe will be good for Starbucks, because the Golden Arches are paying to educate the mass market in a way Starbucks has never been able to.