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May 18, 2009
BATAVIA, Ohio (AdAge.com) -- Tony Palmer's done a lot of things in his life, but his toughest job yet may be steering Kimberly-Clark Corp., a marketer of products facing stiff private-label competition, through a recession.
May 11, 2009
BATAVIA, Ohio (AdAge.com) -- In an interview with Ad Age, CMO Mike Indursky discussed how Burt's Bees has retained its passionate fan base and is resisting the urge to cut prices or marketing.
May 04, 2009
NEW YORK (AdAge.com) -- In an environment where major marketers are slashing budgets, Dr Pepper Snapple is betting on the opposite approach. The beverage company plans to increase its $360 million marketing budget by a mid-single digit percent in the first half, possibly more in the second half. Exec VP-Marketing Jim Trebilcock talked about Dr Pepper's expansion at McDonald's, his rivals' upbeat campaigns and why it's not so bad to be in the soft-drink business.
April 27, 2009
YORK, Pa. (AdAge.com) -- A new style of CMO has arrived. While Kodak's Jeffrey Hayzlett, 48, is certainly not the only social-media-maven CMO, he is one of the more visible and active.
April 20, 2009
Ad Age speaks with the new Live Nation CMO Seth Matlins about the value of live music in a recession, the role his company will play in the future of music distribution and why the economy has changed the differentiation between "want" and "need."
April 09, 2009
NEW YORK (AdAge.com) -- Kathy Carter, exec VP of Soccer United Marketing, speaks with Ad Age about her role, ever-growing MLS and the rise of America's "Soccer Nation."
April 06, 2009
DETROIT (AdAge.com) -- As the head of Toyota Motor Sales USA's volume Toyota Division, Bob Carter is facing the same headwinds as the rest of the industry in today's turbulent economy. He recently sat down with Detroit Bureau Chief Jean Halliday to discuss the state of the car business and how he's navigating different pressures.
March 23, 2009
CHICAGO (AdAge.com) -- How do you bring back a stale brand? By offering a free meal, decided Mark Chmiel, Denny's Corp. exec VP-chief marketing and concept innovation officer, when faced with that challenge.
March 09, 2009
The two things consumers aren't buying right now? Houses and cars. But Coldwell Banker's Michael Fischer has had to lead marketing efforts for both. And he's unfazed
March 02, 2009
CHICAGO (AdAge.com) -- Burger King chief marketer Russ Klein, the man who brought you "Whopper Virgins" and Facebook's "Whopper Sacrifice," says he's not out to offend people; he wants to forge emotional bonds with consumers based on areas of tension.
February 23, 2009
LONDON (AdAge.com) -- McDonald's in the U.K. has just had its best ever year and despite -- or perhaps because of -- the economic climate, its chief marketing officer for U.K. and Northern Europe, Jill McDonald, is in a bullish mood: She's expecting to come out of the recession serving more customers than going in.
February 16, 2009
YORK, Pa. (AdAge.com) -- By his own account, Brad Jakeman isn't much of a video gamer. So you might not guess that he was recently appointed to oversee all marketing for video-game giant Activision Publishing. But in fact, Mr. Jakeman said the newly created role of chief creative officer is right up his alley.
February 09, 2009
CHICAGO (AdAge.com) -- Bill Pearce, senior VP-chief marketing officer, Del Monte Foods, recently found as part of consumer research that consumers will sacrifice what they put on their own plates before trying to save pennies on Fido's treats. As a result, he's putting the company's Pup-Peroni dog treats on TV for the first time.
February 02, 2009
BATAVIA, Ohio (AdAge.com) -- In an interview with Ad Age, Alberto-Culver U.S. President Casey Keller explains how he plans to further take on the company's bigger rivals; why the old Jack Welch imperative of being No. 1 or 2 doesn't apply in hair care; and how the recession could actually help his company.
January 26, 2009
NEW YORK (AdAge.com) -- Zipcar's new CMO Victoria Godfrey recently talked with Ad Age about her new role, and what's, well, fueling the car-sharing company's growth.
January 19, 2009
NEW YORK (AdAge.com) -- Chief Sales and Marketing Officer Sean Maloney began his career at Intel in 1982 and has witnessed his share of downturns in the economy. We caught up with him amid Intel's huge presence at the Consumer Electronics Show in Las Vegas.
January 12, 2009
Under Armour Senior VP-Brand Steve Battista explains his plans for broadening the testosterone-soaked brand's appeal without alienating core devotees.
December 08, 2008
NEW YORK (AdAge.com) -- Bottled water has been made out to be an environmental bully in the past couple of years, but Nestlé Waters North America's president-CEO, Kim Jeffery, is taking it all in stride.
December 01, 2008
NEW YORK (AdAge.com) -- American Airlines VP-Corporate Communications and Advertising Roger Frizzell describes his outlook for the airline with a phrase every marketing executive seems to be using with great frequency: cautiously optimistic.