June 04, 2013
Old-school fastener brand tries to persuade consumers to use its wearable tech in new ways.
May 29, 2013
An interview with the auto vet and one of the key-decision makers in Caddy's agency review.
May 28, 2013
Marketing chiefs from Verizon Wireless,' Gap, Southwest spoke on staying connected to consumers and more at Erwin Penland's recent Food for Thought Conference.
May 17, 2013
Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.
May 15, 2013
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
May 13, 2013
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
May 06, 2013
The CMO's tenure nearly doubled from 23 months to 45 as the position gains more respect from the CEO and forges closer ties to the CIO.
April 29, 2013
Execs from Mondelez, Gap and Target discuss differences in control, pressure and creativity, plus what agencies just don't get about clients.
April 01, 2013
Old Spice marketing alum aims to compete with upstart baseball-equipment rivals and show younger players how to bat like a man.
March 18, 2013
Little green guy wasn't supposed to stick around -- but the insights his ads provided got him a long-term gig.
March 11, 2013
World Federation of Advertisers grapples with regulation of everything from food to soda, cars to data.
March 08, 2013
Firestone, best known for tires, seeks to position itself as a car company.
March 06, 2013
It's not often a chief marketing officer at a media conglomerate also has a first-look deal baked in to his contract.
March 06, 2013
Under CMO Justin Cooke and with help from Google, the British fast-fashion brand brings the runway experience directly to customers.
February 25, 2013
Low-cost airline trims web budget but uses digital to mine data, customize email, recast website and create passenger social network to lure more bookings.
February 27, 2013
The car-sharing startup has received $13 million in funding since launching in 2010 and has an exclusive partnership with GM.
February 11, 2013
Chief Marketing Officer Frank Boulben faces ultimate branding challenge in his attempt to turn BlackBerry from David back into Goliath.
January 28, 2013
Program with social network nets numbers similar to TV and is part of an effort to shift mentality from pure efficiency to "efficiency plus effectiveness."
January 14, 2013
The former Nike and Kraft exec talks about growing the premium headphone category, and the perks and challenges of working in his new industry.
January 08, 2013
AT&T is encouraging developers to build products on its network, part of an effort to bring startups' creativity to a company with a quarter-million employees.