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November 26, 2012
While women have been encouraged to embrace their curves by a multitude of marketers, larger male consumers have been left with a dearth of options.
November 05, 2012
InterContinental Hotels Chief Brands Officer Larry Light talks to Ad Age about his plan for continuous improvement.
November 01, 2012
MSNBC is bringing the MSNBC Experience to New York City for the election despite challenges posed by Hurricane Sandy.
October 30, 2012
Rom Hendler talks about tackling regulation and brand-image issues while working to develop CRM programs.
October 29, 2012
As Procter & Gamble Co. celebrates its 175th anniversary, there's little doubt the consumer-packaged-goods giant is at a crossroads. And part of that involves getting back to basics -- or, perhaps, back to the future.
October 23, 2012
Money may not grow on trees, but in StubHub's marketing, tickets do. Continuing its campaign from earlier this spring, the ticket marketplace has once again called on the Ticket Oak to tout its selection and convenience.
October 22, 2012
Former Travelocity exec says she was drawn to Citigroup because brand is at transformative point with leadership that is "open and eager for digital."
October 19, 2012
CMO Jeff Jones has taken a different tack than his predecessor, Michael Francis, and has tapped a roster of ad agencies rather than a single agency of record.
October 15, 2012
With goal of becoming first truly national yoga-studio chain, burgeoning company powers expansion through digital and word-of-mouth marketing.
October 08, 2012
The heads of marketing for three of the country's best-known brands -- Gap, IBM and Coke -- eagerly pick one another's brains about which of their strategies are working and which campaigns are resonating.
October 08, 2012
In 2010, Ad Age said Pepsi Refresh Project would be a case for marketing textbooks -- regardless of whether it succeeded or failed. Here, marketing and business professors weigh in on the lasting impact of the program.
October 01, 2012
Though the U.S. housing market is just beginning to show signs of a recovery, appliance giant Electrolux is already betting big on a turnaround.
September 24, 2012
The marketing team for the macho sports beverage is fierce, dedicated, savvy -- and mainly female.
September 24, 2012
Under Armour believes its women's business will eventually eclipse its men's business, but there's still a hurdle to overcome: Many women view the brand as male-centric, given its macho ethos.
September 19, 2012
Jim Farley discusses the launch of the redesigned 2013 Fusion.
September 17, 2012
CMO Marc Speichert talks about studying the impact of his YouTube and Facebook investments on sales data, and why the company has invested in an innovation fund.
September 10, 2012
CMO Keith Weed talks about his strategy of "magic along with logic" and the quest to bring rigor, repetition and results to advertising.
September 03, 2012
After 13 years at Coca-Cola, Julia Goldin jumped to iconic beauty brand to help engineer a turnaround.
August 20, 2012
Our reporter shakes her booty with Zumba's chief marketer and witnesses the 'electrifying joy' that characterizes the fitness craze.
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